Please use our links: LEGO.com • Amazon
Recent discussions • Categories • Privacy Policy • Brickset.com
Brickset.com is a participant in the Amazon Services LLC Associates Program, the Amazon.com.ca, Inc. Associates Program and the Amazon EU Associates Programme, which are affiliate advertising programs designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.
As an Amazon Associate we earn from qualifying purchases.
Comments
https://www.ebay.com/itm/325015642082
In 1985, the LEGO Group opens its first factory in South Korea. The 3,700‑m² plant at Kunpo is sited approx. 25 km south of Seoul. The first locally molded LEGO element, a red 2x4 brick, rolls off the production line on March 27.
The LEGO Group’s decision to set up molding in South Korea is reached for several reasons. The company observes an economic development in this part of Asia, which can increase its share of the market. At the same time international competition, with the appearance of more imitation products, may well spread beyond South Korea. A South Korean product, COKO, a copy of LEGO products, is already gaining ground in Korea.
The fact that a company must set up local production in order to enter the market in this part of Asia is also a contributing factor for the decision.
The early campaign in South Korea are not easy for the LEGO Group. With COKO already on the market, it is difficult for LEGO products to establish a presence. Initially, LEGO products are actually assumed to be copies of COKO, not vice versa!
Just did a quick search and Coko seems to still be around but mainly educational toys aimed at schools and teachers. Only seeing their products on educational stores and not sites like standard toy stores or Target etc.