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I bought a copy of Blocks, and I'm reading through it at the moment. Apart from the typos and grammar errors, which are putting my teeth on edge, it's not bad. But I do think to myself 'There's not much here that I couldn't find on the internet.'
And yet every month, I'll quite happily buy Cycling Active, Cycling Plus, Evo, Classic Rock and often one or two others that catch my eye.
So what's the difference? Certainly with Evo, it's the quality of the writing and the quality of the photography - I can find any number of 'reviews of fast cars' on the web, but Evo is in a class of it's own.
The Cycling mags... because bikes tend to be rather more expensive than Lego, you're less likely to find 'amateur' reviews online. I, and thousands like me, do online Lego reviews of the sets I buy, but I can only afford one bike, so I'm not about to start doing group tests.
And Classic Rock tends to be more about the articles than the reviews.
So (IMHO) if Blocks is going to have a long(er) term future, then they need to rely less on set reviews, which we can find here on Brickset, and in a million other locations on the web, and provide more 'original content'. Which relies heavily on recruiting interesting writers.
I really do hope they succeed - I'll quite happily fork out £6 a quarter for something interesting about one of my favourite hobbies, but if it's just a re-hash of something I can find elsewhere - albeit with pretty pictures - then I'll probably save my money and spend it - as other have pointed out - on Lego itself!
The magazine has to strike a balance to keep both sets of readers happy I agree but I think it's unreasonable to expect it to be full of exclusive content.
I hope its a success as theres clearly lots of people that would like it to become regular. I'm just not sure that the content is out there though beyond mocs and reviews and even that would max out at quarterly I suspect.
The comments about how hard it is to find are entirely valid, but that's a different problem altogether.
Blocks magazine is going monthly from autumn 2014. The first issue of this exciting new magazine written by Lego enthusiasts, for Lego enthusiasts, is due to hit the shops on Thurs 23rd Oct.
Get the first issue of Blocks before it goes on sale in the shops.
Subscribe now and you will receive the first issue free.
Never miss an issue of Blocks.
Delivered direct to your door.
If you really have an eye for a bargain why not subscribe
for two years and get three issues FREE.
That's 24 issues for the price of 21.
To subscribe visit to www.blocksmag.com, go to the subscription page, click the SUBSCRIBE CLICK HERE button, then choose from the EU or REST OF THE WORLD subscription options.
We hope you enjoy the magazine,
The Blocks team
Blockhead Media Ltd
While I really, really enjoyed the first issue I wonder if a monthly schedule is the best way to go in terms of awesome content and allround juiciness.
Bi-monthly or even quaterly would be more appealing to me.
Weeks can go by in the cyber world without decent news so I'm intrigued to know what different a paper magazine can come up with on a month basis.
Quarterly no problem. Monthly? Not so sure.
Hmmm, that gives me an idea... maybe I'll publish my own underground brick-based leaflet, priced 1 Groat, or whatever you've got loose in your pocket.
Roll Up! Roll Up! Get 'em before they're chip paper!
Inside this issue:
Headline: Shock as bricks forced to separate!
Sport - Heavyweight Boxing; An 'At-At' Box goes up against an 'ISD' Box. Whose seals will burst first? Let's find out! Ding-Ding.
Elementary My Dear Watson: For those of a cerebral nature, Dr Dave investigates ABS (with a magnifying glass and deerstalker hat) - he assures us it's nothing kinky, speaking of which...
Illegal Connections: How many positions have you tried? ;oP (stop that sniggering at the back!). We look at new and unusual ways to get your bits together (I said stop it!).
Find the Sausage. (You're thinking we just did it, but you'd be wrong) we've hidden a sausage in a famous image. Can you spot it? Useless Prizes to be won (somewhere)... i'd imagine... go find a competition.
Psychic Previews: We look into our crystal ball element for a sneak peak at what TLG might be making next. Expect complete b1locks. < (I think a typo sneaked in there).
Story Time: Sit back and relax as JK Rowlingcourtcasepending doesn't write a story for us, so we get our resident word-wranglers to make one up as they go along instead. We're promised Lego puns galore! Paid by the published word, so it'll never end! Enjoy!
ENJOY IT!! I said, or so help me, I'll cross you with my gloved hand!
And much, MUCH more! So much in fact, it's too much. They made us cut it out!
(You won't find this content on the interwebs).
My subscriber issue of issue 30 arrived yesterday, and I find myself eagerly waiting for each new issue. It has (in my opinion) an excellent balance of reviews, MOCs, building tips, and historical articles, and I'd encourage others to look at at if you have not already. I noticed that this issue has 4 pages less than previous ones (not a great loss), but seems to have higher quality paper for the outside 4 sheets of paper (i.e. the 8 pages front and back), and wondered why this had been done. Anyone any ideas?