OK, I've been working on my updates for my Unofficial LEGO Sets/Parts Collectors Guide, and I've come across a lot of sets that are probably not familiar to most AFOLs, even me! So I thought I would ask around.
I've gotten a huge number (nearly 150) Japanese promo sets, including 106 Kabaya Candy LEGO promotional sets, at least 25 Japanese Coca Cola promo sets, and lots of others sold in different parts of the world.
Recently I was researching the 4032 Holiday Jet set of 2004-2006. This very interesting set comes in 13 versions... each different by the sticker sheet that comes with them, which is located in a clear envelope on the back of the box.
The 13 versions are the one common LEGO version sold in all regions, and the 12 other versions (each with their own stickers on the back of the box) were different airline promotional sets. I found this an interesting and uniquely packaged way to turn a set into a promotional set, by just adding a sticker sheet wrapped in plastic on the back of the box.
The 4032 common front of the box (for all 13 variations)...
And one of the 13 different sticker sheets on back.... This promotional box is for Iberia Airlines (with the Iberia sticker sheet). There are sticker sheets for airlines from Scandinavia, Switzerland, Austria, Russia, Malaysia, Japan, Spain, etc. An interesting way to use the same box and parts/instructions inside, and just add the sticker sheet to the back.
While discussing this on Facebook, one collector had a 14th (unknown) set that was not in Brickset or any other online database... a Bank sticker sheet... specifically for 2 banks that TLG uses for online inter-country transfers. One is the Dutch bank ING, and the other is Swedish bank SEB... here is the 4032 sticker sheet, as well as the carrying cardboard box this promotional version of 4032 comes in (with both bank names on it)....
On the back of the outer carrying box this is written (a bit hard to read).....
So this is an interesting 14th version of the 4032 set, that is less well known (and rarer?) than the others... and did not involve an airline.
(More info to come...)