Home› Everything else LEGO
Shopping at LEGO or Amazon?
Please use our links: LEGO.com • Amazon
As an Amazon Associate we earn from qualifying purchases.

Lego trialling digital VIP cards

135

Comments

  • BastyBasty Member Posts: 494
    Lego_Star said:
    Well said @ccc referring to your maximising orders comment...

    Get your free reward, pay for delivery (when we put that bit live, eventually) or place an order for at least £50 a time whenever you want to redeem a single reward.

    I stand by my original comments and reiterate this one. My points are now worthless to me.

    And to boot, if I continue to shop in LEGO brand stores, the loyalty scheme no longer supports or incentivises the purchases of large sets, or visits to the store in general. Every future purchase I might make will cost automatically cost 5% more. Can't say that's an improvement. Can't say that incentivises loyalty.

    Give us the old reward scheme back. Keep your new half baked, poorly implemented, poorly communicated and didn't bother to test and didn't bother to train the staff on disaster area to yourselves LEGO.

    Incidentally, isn't it funny how there is no news item on any of the LEGO fan sites about it?
    How will it cost you 5% more? I’m confused. 
  • CCCCCC Member Posts: 20,526
    Lego_Star said:

    And to boot, if I continue to shop in LEGO brand stores, the loyalty scheme no longer supports or incentivises the purchases of large sets, or visits to the store in general. Every future purchase I might make will cost automatically cost 5% more. Can't say that's an improvement. Can't say that incentivises loyalty.

    I think if you just use it for vouchers, it shouldn't make any difference - at least online. 

    There is a (sold out) section at the top "Money Off Your Next Purchase at the Official LEGO Store or by Phone" - presumably they will populate that with vouchers you can use in-store.

    So I'm guessing it will not make a difference for money off.

  • BrainsluggedBrainslugged Member Posts: 2,246
    AAAAAAAAAAAARRRRRRRRRRRRRRGGGGGGGGGGGHHHHHHHHHHHHHHH




    ^ That was me metaphorically running naked through this thread as the world seems to be coming to an end.
    Lego_StarAstrobricksmustang69Baby_Yodadmcc0Boomstick
  • Switchfoot55Switchfoot55 Member Posts: 3,353
    Honestly, I tend to only shop at LEGO stores or [email protected] for limited reasons. These changes are likely not to impact those reasons too much. I'll just continue to wait for sales elsewhere, saving more than the 5% I would have gotten in VIP points anyway, and still come out ahead in the long run. 

    Plus, the Secondary Market on those coloring pages is going to go THROUGH THE ROOF in a few years time. Watch out Purple Dave, I can predict the future too!
    jnscoelhoBaby_Yodadmcc0
  • CCCCCC Member Posts: 20,526
    Switchfoot55 said:

    Plus, the Secondary Market on those coloring pages is going to go THROUGH THE ROOF in a few years time. Watch out Purple Dave, I can predict the future too!
    I'm waiting for the cheaper Lepin versions. 10 VIP points is too much.


    Switchfoot55gmonkey76mustang69Baby_YodaBoomstickM1J0E
  • LuLegoLuLego Member Posts: 1,010
    Too complicated.

    Has anyone used their points today to get money off their order?

    Before you just had to click on ‘redeem points’ at checkout but now it seems unnecessarily more complicated.

    Or maybe I’m just tired and don’t have the patience to deal with the change.
    Lego_Star
  • Lego_StarLego_Star Member Posts: 2,144
    edited July 2019
    Can't say I'd want to disable adblock or similar if stuff is being shared with a third party without being asked for my consent!

    @Ian_S Yeah the bloom is off the rose. Mostly it's just sad. I was really hoping with a new Chief Information Officer in the fold since March (edit turns out it's since 6th April) that this rollout would be the start of improved IT implementation at TLG even it was delayed. I was hoping that I'd be pleasantly surprised today. Instead, well, you know the rest.

    @basty Because, if I can no longer use vip points which were accumulated as a £5 saving for every £100 spent, I can no longer acculumate those savings each spend towards future ones. If I don't have the savings I pay more. Based on the scheme before today that was worth 5% to me.

    @LuLego No, it's not you being tired. It is too complicated. Not to mention if you are not logged in to rewards when you place an order you won't earn points?! It took it about 30seconds today to tell me it was logging me out too. Not that it let me in the rewards centre. How would that work for a pab order. Quick! 2 seconds left. Awwwww too bad, start again. :o(

    ---

    I can't stress this enough. I want to be able to use points instantly in store. I don't want to jump through online hoops on a shoddy website to be able to use points where I shop. It is not an improvement to take away the way I use the scheme the overwhelming majority of the time.

    It's like this. If you were to total all of my online spends to date with shop.lego.com and then do the exactly the same with all my in store purchases, the chasm of difference between the two figures would speak volumes. Ditto where I spend my points. I think, to date I've redeemed points on an online order once if it's ever. My redemptions are 99.99999% in store.

    Sought after money can't buy rewards will be for the incredibly lucky select few. It can't be good to be setting up a system that from time to time is going to encourage mass scrabbling to get logged in and redeem some fantastical reward. Look how well that works with promo items or new releases at midnight on the first day. It's not even occasionally, it's all the time. Whoever thought this one up needs their head testing. Great idea to have an online rewards center as an addition to the scheme but the implementation makes it a disaster.
    Ian_StomahawkerFizyx560HeliportBumblepantsBOBJACK_JACKBOBdonutboy
  • CCCCCC Member Posts: 20,526
    One downside of this system will be if they cancel your order after you have received a discount via a voucher. What happens to the voucher?

    Under the old scheme, they didn't remove the VIP points for a cancelled order. Whereas here, you need to buy a voucher with the points, then use that within 30 days. What happens if they decide you have broken purchase limits for example, and cancel your order? Do they return the voucher? And if they do, you still need to use it within 30 days of ordering it - on something else.

    I recently had an issue where I used an O2 voucher for a free set, and they cancelled the order due to other items in the order. The voucher was not returned and I couldn't use it again as they claimed it had been used. I had to complain about it, and eventually they decided they could not reinstate the original voucher for me to use again and instead sent me the freebie set as a special order. 

    I also see the point about in store use. If you have to order vouchers online to use in store, it seems rather pointless, even if done electronically. Are they expecting people to go to a store, find something they want, then go online to get the voucher, then go to the tills to use it? There is a danger that if you pre-order them before going to the store that they don't have stock of what you want, but you still have to use the voucher within 30 days.

    Fizyx560Heliportgmonkey76
  • CCCCCC Member Posts: 20,526
    The other problem with updates ...

    If you are going to update, then update the whole site including the help pages. They currently have both of these pages available on their servers:









  • cpsdkcpsdk Member Posts: 13
    how do you get to the bonus page and where do you see your VIP point? I'm logged in and I can see all my old orders but that's it :(
  • Lego_StarLego_Star Member Posts: 2,144
    You know, having the VIPs do their testing for them for free seems somewhat unprofessional. That's a paid job. And it's what they did last time they updated shop.lego.com.

    I wouldn't mind if that had meant they fixed all the issues brought up by those complaining about all the errors but they didn't. They left a lot of them to trundle on for years. The kinds of things ccc was talking about earlier today and more. Things that should have been within their capabilities to fix.

    Early indications are this is going to be more of the same.
  • cpsdkcpsdk Member Posts: 13
    finally got into the bonus part, Bat pod sold out :( but price is also shown to be 15000 points!!!
  • Lego_StarLego_Star Member Posts: 2,144
    edited July 2019
    I have a headache. It's a this is BS induced one.
    Bastygmonkey76
  • RogerKirkRogerKirk Member Posts: 365
    Personally it all seems fine to me. No log in issues. Expected level of points all there. Similar purchasing power from my points. I usually plan ahead to use my points with specific purchases, so no issue with getting a voucher before shopping online/in store.

    Voucher purchasing for in store might not be there yet, but I'm certain it will be soon.

    Just gained an extra 100 points for liking on Facebook, following on Instagram and answering two simple questions. Looks like there will be chances to gain points in other ways in future that will be totally optional ways in addition to purchases.

    There are also other options for redeeming points that some people might like. But no one has to use them if they don't want to.

    All in all, it seems like you can broadly continue to use the points in the same way as before - just need to plan ahead and use them in set values. But if you want to, there will be additional ways to get points and additional things to use them on. 

    benbacardiAyliffedmcc0
  • LuLegoLuLego Member Posts: 1,010
    I’m logged into [email protected], can see all of my orders.
    But now I can’t get into the VIP section at all.
  • ersiersi Member Posts: 229
    I was trying to get vip polybag and marvel poster in one order but even in live chat they cannot help me with that.. that is a bit disappointing for me 
  • BrainsluggedBrainslugged Member Posts: 2,246
    I'm glad the Bat Pod is sold out before my points have even showed up! But then again, the promo website is in US dollars with no obvious way to change it back to GBP so maybe it'll show up if the website ever realises I'm based in England.
  • Lego_StarLego_Star Member Posts: 2,144
    edited July 2019
    I'm glad that it's working for you @RogerKirk. I'm sorry though, I don't share your views. 

    ---

    I'm not even getting the Emmet error page anymore, just a circle of the sign in to rewards page (am already signed in) and also a totally blank white page. Absolutely brilliant. At least Emmet made me laugh when I first saw him, such is his charm.

    I used to be able to plan my purchases. LEGO early access to sets used to mean something. Calendars with upcoming promos used to be available. Advance notice of events used to be more than a day or a fortnight. The online offering used to be a lot better, although that's getting to be so long ago that it seems ridiculous to even mention it.

    One thing that has never worked though - signal in the LEGO brand store to be able to log in to a website to carry out extra steps to redeem loyalty points. I can phone store to enquire about a product's availability and then begin the journey to store without delay to find the product is sold out well before I get there. So tell me again, how it's all pip and dandy?! They've even broken past orders a little bit too, though it's a minor error in the scheme of things. Page numbering is broken. 1of2 next 2of3 next 3of4 next and so on.

    Something else I noticed too is that the site seems increasingly bloated, I made a handful of login attempts today and some posts on a largely text based site (this forum) and I've used 1GB of data! Great.
    560Heliportgmonkey76Boomstick
  • BrainsluggedBrainslugged Member Posts: 2,246
    Lego_Star said:
    Incidentally, isn't it funny how there is no news item on any of the LEGO fan sites about it?
    This is a very interesting point. Maybe Lego is starting to take lessons out of $cientology's playbook to quash dissenters.
    560Heliportgmonkey76
  • LuLegoLuLego Member Posts: 1,010
    I’m giving up for tonight.
    It logged in. Now it won’t.

    I’ll let them sort out their mess and try again in few days time as clearly they’re experiencing teething troubles.

    I wouldn’t normally be bothered, but I had accumulated a few quids worth of vouchers which I’m not prepared to lose.
    Lego_Star
  • monkyby87monkyby87 Member Posts: 316

    So I'm confused, and I did read the FAQ on their website.  But it seems that VIP points can still be used on purchases as money off, but you have to redeem a voucher online first, and then apply said voucher like a coupon, correct?  And is the ratio the same?  Meaning, would the old amount of points and money off equal to the same thing now?  Or are we getting screwed, and they're just hoping we all use our points for other stuff aside from points off?  VIP money to use was pretty much the ONLY reason I shopped with Lego an didn't wait for sales at the other stores.  There really was no other incentive to do so.

    ersiLego_Star
  • jnscoelhojnscoelho Member Posts: 696
    monkyby87 said:

    VIP money to use was pretty much the ONLY reason I shopped with Lego an didn't wait for sales at the other stores.  There really was no other incentive to do so.

    Exactly. 
    What I can see is:
    - a 99.99€ order used to give 99 VIP points, and I would need 100 points to get 5€ to discount;
    - a 99.99€ order now gives me (according to a trial, not an actual purchase) 750 points, and I need 750 points to redeem a 5€ voucher. 
    So I'd say the new scheme is better in that regard. But the method of redemption of points is much, much worse. 


    Lego_StarersiSwitchfoot55Bumblepants
  • Lego_StarLego_Star Member Posts: 2,144
    I feel really bad @LuLego that I encouraged you to spend your birthday vouchers on the double points promo with the rocket ride and pelican. If I hadn't done that maybe you wouldn't have so much to lose. :o(  

    I'm feeling a bit better now than I was for the hour between 8.30-9.30pm. I've had something to eat and taken a screen break. I really am pleased that the site is working for you @RogerKirk even if we don't have the same views. 

    The overall takeaways today for me though are sadness and disappointment. There's a little frustration and regret too as I was actually hoping to do that rare thing for me and place an online order for pab and bnp. A combination of some bricks for me towards completion of a special and long standing project, and some surprises for a couple of people. It's been thwarted by LEGO wiping my basket multiple times as they prepared for today (obviously) and now I have no idea when I'll be able to place it. That means those surprises might not get to me in time so that I can gift them.

    <shrug> I just don't feel like a VIP to LEGO anymore. :o(
  • FizyxFizyx Member Posts: 1,358
    If you're having trouble with the rewards site, make sure that you're not blocking scripts with something like uBlock on the page.  I couldn't get anything to load on it until I disabled uBlock.  I... don't like that, at all, but I don't know how much choice I have if I want to actually use my points :\
  • klintonklinton Member Posts: 1,248
    Every time I try to open the "rewards center" it just takes me back to the main page. :/
  • Lego_StarLego_Star Member Posts: 2,144
    Tried a different device and a different browser.

    The resulting experience was worse, not only could I still not access the rewards centre, but my previous order information was also gone. I got a page not found error with Lego employee behind a counter image, with a "Home" button. Once clicked it tried to load something only to return to the exact same error page.
    Logging out and returning to the original device I logged back in to check my past orders, which thankfully were there. Still no rewards centre.
  • ShibShib Member Posts: 5,469
    I tried looking at the new VIP system last night and only managed a brief look before it threw a complete hissy and died. 

    First impression is that it does seem more difficult and less user friendly - the need to sign in to one's account then sign in to a separate VIP system just seems like an unnecessary barrier.

    The spending points on special stuff only for VIPs seemed an interesting an idea though. 

    I'm going to reserve judgement until I can check it again properly in a couple of days. 


    LostInTranslation
  • CCCCCC Member Posts: 20,526
    jnscoelho said:
    monkyby87 said:

    VIP money to use was pretty much the ONLY reason I shopped with Lego an didn't wait for sales at the other stores.  There really was no other incentive to do so.

    Exactly. 
    What I can see is:
    - a 99.99€ order used to give 99 VIP points, and I would need 100 points to get 5€ to discount;
    - a 99.99€ order now gives me (according to a trial, not an actual purchase) 750 points, and I need 750 points to redeem a 5€ voucher. 
    So I'd say the new scheme is better in that regard. But the method of redemption of points is much, much worse. 


    Thsi isn't correct. Under the old scheme, you would have got 99.99 points, which was rounded down to 99 to chow your tally but kept the .99 on your account. Any further partial order - even a PAB part worth 5c - would be credited as at least 1 VIP point, as it would take the .05 points and add them to the existing .99 and credit it as 1 point, with a .04 remained accumulating for next time.
    sid3windr
  • CCCCCC Member Posts: 20,526
    In my view:

    Values are the same if you are just going to use the points for money off. It is more of a chore to be able to spend the points, and there are risks using them with orders that might turn out to be problematic, or for any sets that are in demand and might sell out as the vouchers have a very limited usage period.

    The idea of free items instead of money off is interesting, but the limit of one item per order is not very good.

    Whether the scheme is any better overall really depends on what they offer as free gifts instead of money off. If it is mainly promotional sets that they were not able to get rid of in the past, then I don't think it will be better, just the same in terms of value and a little more annoying to use. Whereas if they do some decent VIP promos to actually reward people that build up a balance, then it might turn out better in the long run.
    dmcc0gmonkey76Ayliffe
  • Lego_StarLego_Star Member Posts: 2,144
    edited July 2019
    CCC said:
    jnscoelho said:
    monkyby87 said:

    VIP money to use was pretty much the ONLY reason I shopped with Lego an didn't wait for sales at the other stores.  There really was no other incentive to do so.

    Exactly. 
    What I can see is:
    - a 99.99€ order used to give 99 VIP points, and I would need 100 points to get 5€ to discount;
    - a 99.99€ order now gives me (according to a trial, not an actual purchase) 750 points, and I need 750 points to redeem a 5€ voucher. 
    So I'd say the new scheme is better in that regard. But the method of redemption of points is much, much worse. 


    Thsi isn't correct. Under the old scheme, you would have got 99.99 points, which was rounded down to 99 to chow your tally but kept the .99 on your account. Any further partial order - even a PAB part worth 5c - would be credited as at least 1 VIP point, as it would take the .05 points and add them to the existing .99 and credit it as 1 point, with a .04 remained accumulating for next time.

    That's spot on @ccc. As to what happens on the new scheme I vaguely recall there being a rounding faq question in the list of faq's I read yesterday. Can't recall what it said though.

    I'd look it up but since I still can't access the reward area for my worthless points, it seems somewhat academic.

    More errors, including a timeout exceeded message! for clicking on the tell me more about LEGO VIP link without being logged in. Thought I might try logging in at the next step instead of first to maybe cut down the ridiculous number of redirects the page was going through yesterday (and today) but that didn't work. As far as I can tell it's authenticating my vip account, just changing it's mind about displaying the rewards centre, though I'm getting the blue background.
  • BrainsluggedBrainslugged Member Posts: 2,246
    ^ How Lego describes the points accumulation in the FAQs is:

    "For example, if the LEGO item is $XX.XX, you are earning YY.YY points, but it will appear as if you have only earned ZZ."

    I actually laughed out loud when I read that as it makes absolute zero sense. Maybe the people writing the copy didn't want the IT guys to have all the fun when it came to confusing the customer base.

    A better way of writing it would be:

    "For example, if the LEGO item is $XX.XX, you are earning XX.XX points, but it will appear as if you have only earned XX.00."

    gmonkey76560Heliport
  • dmcc0dmcc0 Member Posts: 778
    @Lego_Star You seem to be getting really wound up constantly trying (and failing) to get access to the reward area. At which point do you decide you should maybe accept it's not working correctly for you, leave it for a bit and try again, maybe in a few days? 

    Give them a chance to sort any issues that are affecting the launch; they don't exactly have the greatest track record when it comes to IT stuff so it shouldn't have come as much of a surprise to anyone that this hasn't been perfect.
    MaffyDAyliffeim2cre8ivRogerKirk
  • CCCCCC Member Posts: 20,526
    Brainslugged said:
    ^ How Lego describes the points accumulation in the FAQs is:

    "For example, if the LEGO item is $XX.XX, you are earning YY.YY points, but it will appear as if you have only earned ZZ."

    I actually laughed out loud when I read that as it makes absolute zero sense. Maybe the people writing the copy didn't want the IT guys to have all the fun when it came to confusing the customer base.

    A better way of writing it would be:

    "For example, if the LEGO item is $XX.XX, you are earning XX.XX points, but it will appear as if you have only earned XX.00."

    It should really be "if the LEGO item is $XX.XX, you are earning YY.YY points, but it will appear as if you have only earned YY"

    The $ value and VIP value are different, so XX.XX != YY.YY, and there should not be a .00 on the end of the apparent total, as they do not deal in partial points.

    That said, just putting it in words is much simpler.

  • jnscoelhojnscoelho Member Posts: 696
    CCC said:
    jnscoelho said:
    monkyby87 said:

    VIP money to use was pretty much the ONLY reason I shopped with Lego an didn't wait for sales at the other stores.  There really was no other incentive to do so.

    Exactly. 
    What I can see is:
    - a 99.99€ order used to give 99 VIP points, and I would need 100 points to get 5€ to discount;
    - a 99.99€ order now gives me (according to a trial, not an actual purchase) 750 points, and I need 750 points to redeem a 5€ voucher. 
    So I'd say the new scheme is better in that regard. But the method of redemption of points is much, much worse. 


    Thsi isn't correct. Under the old scheme, you would have got 99.99 points, which was rounded down to 99 to chow your tally but kept the .99 on your account. Any further partial order - even a PAB part worth 5c - would be credited as at least 1 VIP point, as it would take the .05 points and add them to the existing .99 and credit it as 1 point, with a .04 remained accumulating for next time.
    I don't doubt you're right but I never saw it working like this.
    Every time I did some math on the VIP points and order values, the points worked rounded to the units and not with decimals. 

    Still, the 99.99€ purchase wouldn't allow me to redeem a 5€ voucher and now it does.
  • BrainsluggedBrainslugged Member Posts: 2,246
    edited July 2019
    @Bumblepants - Chuck in a vague promise about a year of exclusive freebies, giveaways and promotions and I'll be all in.
    Bumblepantsalldarkergmonkey76The_RancorFizyxCymbelineBaby_YodaAstrobricksM1J0E
  • kbwkbw Member Posts: 421
    Scrolling through comments and it seems like some of you didn’t have points transfer properly. Did anyone get that resolved? I had quite a bit of points saved up
  • Coolguy5000Coolguy5000 Member Posts: 1,585
    None of my point came across.. got told by customer service just to wait it out. I asked why some accounts were prioritised for the move and could avail of the good offers(batpod) while others could not. I got ran around in circles and eventually got told I'm being given 2250 in point (€15) and a follow up email would be sent in response to my queries. That was the end of our discussion! So the answer is to just wait it out...
    kbw
  • kbwkbw Member Posts: 421
    Ok. Another question. I had 2 VIP accounts because when I originally signed up, the points wouldn’t transfer properly any time I purchased something. They always had to add points manually. Tried to get it sorted out through CS, but they said only Fox was to get a new VIP number. I’m looking through the rewards center and it looks like the surviving account is the old account based on the VIP number on the digital card. However, I can’t verify that. Did anyone receive a new VIP number, or is it the same VIP number you had previously?
  • CCCCCC Member Posts: 20,526
    ^^ That is not bad if it is a bonus amount.

    CCC said:
    I'm waiting for the cheaper Lepin versions. 10 VIP points is too much.
    Here we go, free for all ...

    The downloadable images are just jpegs, the same as the ones they give away free on their webpages to non-VIPs!


    sonatine01gmonkey76Switchfoot55Trainboytomahawker
  • MaffyDMaffyD Member Posts: 3,527
    edited July 2019
    Well, I logged in yesterday, got redirected to the German site, changed the language back to UK English and then everything was fine. Although I only have a hazy memory of what my points total was before the swap over, I think it's right.
    Happy to wait and see how this will all work in practice. I'll probably use it in store and get the voucher on the way to the till, or whilst being served. I tend to not order much via [email protected]
    I use Adblock on Chrome and didn't need to switch anything off, for what it's worth...
    Also, I only needed to click on the link to FB and Insta - I do not have an IG account and it still gave me 100 points. I wasn't logged into FB and it gave me the 100.
  • sonatine01sonatine01 Member Posts: 782
    I’m a bit confused with it all ? I now need to use my VIP points to get the ‘freebie’ but still need to place an order instead of just getting the freebie with an order I place ?

    I like the fact I don’t need to buy a certain theme or spend a certain amount to get the freebie but I’d need to spend a minimum of £50 for free shipping anyway. I don’t have to place an order on a certain date to get the freebies but unless Lego make unlimited numbers of freebies they’ll still run out as they usually do.

    Basically as far as I can see it’s a step backwards and won’t stop me buying Lego but will encourage me to buy from somewhere other than Lego directly. Hope I’m wrong and this new system turns out to be great but so far I’m with @Lego_Star on it being a pointless rewards system :-(
    Lego_Star
  • BOBJACK_JACKBOBBOBJACK_JACKBOB Member Posts: 564
    edited July 2019
    Given the reaction on here, I don't see this lasting. I think (hope?) LEGO will reinstate the ability to spend points immediately at the till in LEGO stores. They'll go back on it in a few weeks, similar to how they went back on regional exclusives.
    Lego_Star
  • ShibShib Member Posts: 5,469
    How did they go back on regional exclusives? 
  • kbwkbw Member Posts: 421
    Lol, so I called LEGO and they are still transferring points. I asked if new VIP numbers were assigned, but they were not. They confirmed that my older, inactive account was the surviving account (in contrast to what their email said would happen) so that sucks. I pointed out that I had to have a new account because VIP points weren’t ever transferred when I used that number. They were like “it will be fine now. Everything will work.” So I now feel confident that I am set up properly and everything will work out smoothly. /fart noise
    Lego_Starim2cre8iv
  • Th1nDieselTh1nDiesel Member Posts: 591
    sonatine01 said:
    I’m a bit confused with it all ? I now need to use my VIP points to get the ‘freebie’ but still need to place an order instead of just getting the freebie with an order I place ?


    I called CS about this and they told me that items gained from redeeming VIP points should be sent out on their own without an order and to call back in a couple of days when the issue will hopefully be resolved.
  • sonatine01sonatine01 Member Posts: 782
    @Th1nDiesel thank-you, I did read through the thread and forgot you’d wrote that 😁 Hopefully there’s stock of the bits I’m after.
  • Mr_HobblesMr_Hobbles Member Posts: 321
    Well, on the whole I don't mind this new VIP system, I like that I can get the posters that I missed, though I do find the in-store points redemption a bit more inconvenient than it used to be.

    My main issue at the moment is that all the "rewards" are in GBP for me, despite living in the US. This might be caused by the fact that I lived in the UK up until last year when I moved to the US. But I've been on chat with Lego Customer Service for quite a while this morning, and they don't know what's causing it.

    So right now, I can't use any of my points for discounts, which is very annoying.
  • Lego_StarLego_Star Member Posts: 2,144
    I guess I'm just hoping to see a fantastic colouring sheet.

    When I think it through, I honestly can't see really great rewards working out. What if you'd just spent your massive balance on a discount voucher for the Millennium Falcon rather than lose it and then Mr. Gold turned up in the rewards centre? All those points saved, all that money spent in pursuit of them. You'd be devastated. 

    Even with requiring larger balances there would still be a global scrabble for a money can't buy type of reward and as I said yesterday we already know they are fallible on promo and set launches. It's the standing order of the day. Yesterday's launch experience just further cements that.

    Given the way promotions have been running, with little to no advance info there is no way to plan to use the points safely. If you get lucky great but that's going to be a random thing. They have just made the loyalty scheme a lottery is what they have done.

    I am starting to resign myself to the fact that (to me) essentially the reward scheme evaporated yesterday, and it no longer exists. I know not everybody valued using points instantly in store as I did, I realised that when we were being surveyed on it years ago and the resulting chat on threads in this forum. To some, it won't matter.

    For me though, it's how large sets became affordable and the consequence of not having it will automatically be a decreased spend cycle to zero because everything I would buy just became more expensive. It costs me at least £60 to make a trip to my nearest brand store (just to get there and back) and that's still preferable to the really poor experiences with shop.lego.com. It won't just be exclusives I don't buy either since the selection of LEGO available to me locally across retail stockists (not the brand store) is increasingly poor. I can't spend what I can't afford. As lovely, as interesting and as enjoyable as store staff make each visit, I can't see me wanting to go if I can't buy the LEGO that they sell. It is a store after all.

    There is actually a really high level of expectation from me each store visit I make (probably because of the expense) and the staff have never failed to meet it, and often exceed it. That I am essentially saying that is likely to be diminished makes me sad. That the rewards scheme would no longer incentivise store purchases aswell as online purchases just seems really wrong to me.

    For now, I am determined to complete a long standing project (#10196) and resign myself to enjoying the LEGO I already have because I currently see few to no new spends in my future.

    ---
    I wrote the above this morning at the same time as my previous post but decided to post the smaller bit first, then I got on with my day.
  • Mr_HobblesMr_Hobbles Member Posts: 321
    Lego_Star said:
    When I think it through, I honestly can't see really great rewards working out. What if you'd just spent your massive balance on a discount voucher for the Millennium Falcon rather than lose it and then Mr. Gold turned up in the rewards centre? All those points saved, all that money spent in pursuit of them. You'd be devastated. 

    Even with requiring larger balances there would still be a global scrabble for a money can't buy type of reward and as I said yesterday we already know they are fallible on promo and set launches. It's the standing order of the day. Yesterday's launch experience just further cements that.

    Given the way promotions have been running, with little to no advance info there is no way to plan to use the points safely. If you get lucky great but that's going to be a random thing. They have just made the loyalty scheme a lottery is what they have done.
    Well, disregarding your in-store woes (which are totally valid in my opinion), the other arguments pretty much describe any reward system, even the previous one.

    If you had lots of points saved, decided to use them for a set, then another set came out and you thought "Damn, wish I'd saved my points for that", then you pretty much have the same issue - the requirement to spend more money.

    In the scenario of Mr. Gold as given above, you have the same solution - spend more money to get more points. Buy something else if you want to get him.

    Historically, the customer goal of planning out points and purchases is diametrically opposed to the business goal - getting customers to spend more money. Advance notice of promotions helps the customer plan better, sure, but likely ends up in less profit for Lego.
Sign In or Register to comment.

Shopping at LEGO.com or Amazon?

Please use our links: LEGO.com • Amazon

Recent discussions • Categories • Privacy Policy • Brickset.com

Howdy, Stranger!

It looks like you're new here. Sign in or register to get started.

Sign In Register

Categories

Brickset.com is a participant in the Amazon Services LLC Associates Program, the Amazon.com.ca, Inc. Associates Program and the Amazon EU Associates Programme, which are affiliate advertising programs designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.

As an Amazon Associate we earn from qualifying purchases.