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It will indeed be helpful to buy Lego in proper stores at Merlin attractions. Perhaps even some City Lego at Sea Life Centres
KIRKBI is an investment company; this is not very different from KIRKBI owning part of e.g. Nilfisk.
They might decide that closer cooperation between Legoland and TLG is what's best for the business, but it's not a guaranteed outcome of this deal.
Looking up on the website: http://www.kirkbi.com/en-gb/, it states that it's founded to promote a sustainable future for the family ownership of the LEGO brand through generations. I think it's a good start.
They say they are the Largest manufacturer of promotional umbrellas in the UK. But we know the truth. Stinkin' umbrella sellers with their dry clothes and hair.....
They might do things differently now, they might not. It's not like KIRKBI's 30% stake left it completely voiceless in how Merlin was run before today. And there's also the 2/3 of Merlin's non-Legoland business to keep them busy.
I'm keeping my expectations low, but happy to be pleasantly surprised.
What I'm most curious about is whether they will put everything back under the Luxembourg holding company that managed everything in the 2005-2013 period, prior to the public listing. Seems it was never disbanded; still active under company register B109.647 ;)
Well, at least Merlin Entertainments Group Luxembourg 3 S.à r.l. is still alive. 1 and 2 seem to have been discarded after 2013.
Like others have mentioned I hope someone from Merlin or Kirkbi had taken note of the dilapidated state and occasional poor customer service at Legoland Windsor and will try and do something to improve it. It's one of Merlin's most popular UK attractions.
The shop seemed to have half a dozen or so different City sets and across the year there were at least two 'find the giant Lego items hidden in the tanks and get a free minifigure' events, a large mosaic to help build by creating a small section and a huge pit of Lego to build with.
It was all pretty good and made the visits much more entertaining.
Hopefully this take over will mean more of this sort of thing at Sea Life Centres and other Merlin attractions and more Lego available in their stores.
coincidence ? Would sell well in sea-life centres