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LEGO FORMA

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  • PJ76ukPJ76uk Derby, UKMember Posts: 517
    I think the model idea is interesting, I'm always looking for little display ideas like this. Not sure if I would like Lego to continue using crowd sourcing as opposed to just selling from their own website but nevertheless my order is in!
  • Mr_HobblesMr_Hobbles San FranciscoMember Posts: 302
    I ran it past my wife last night, who usually merely tolerates my Lego addiction ("Why is there another building on the shelf? Where did that come from? When did you build it?! We have no room!"), and her reaction to the kit was "it actually looks quite nice".

    Perhaps Lego has actually identified a new market. :)
    BOBJACK_JACKBOBstluxSumoLegopharmjodcatwranglersid3windrAanchirkiki180703
  • HanzoHanzo VAMember Posts: 607
    pharmjod said:
    This is all irrelevant. LEGO is not going to fail to deliver. If by some ridiculous fluke they drop the ball, they will refund. Pure and simple. They will not want it to be a PR nightmare.
    Right, of course a billion dollar company would just refund, but it's fair to say some people who have never done crowd funding before might be jumping in for the first time since it's LEGO, and they might even see some other projects while they are there....was just trying to help.
    SumoLegopharmjod
  • SumoLegoSumoLego New YorkMember Posts: 13,147
    pharmjod said:
    ...PR nightmare...
    Is there a new cross-over between the old PR and the Monster Fighters!!?!?

    Let's crowdsource that set!
    pharmjodBaby_Yodacatwrangler
  • SumoLegoSumoLego New YorkMember Posts: 13,147
    Mr_Hobbles said:
    ("Why is there another building on the shelf? Where did that come from? When did you build it?! We have no room!")
    Huh.  I wonder if there is a secret network of wives/spouses that compare notes.  
    Mr_Hobbles said:
    ...her reaction to the kit was "it actually looks quite nice"...
    It's a trap!
    stluxSwitchfoot55Baby_YodadavetheoxygenmanGibbo1959OrmskirkBricks
  • bandit778bandit778 Docking Bay 94. Member Posts: 2,137
    Nice little build for the uninitiated but it's not for me.

    From my point of view as a builder who can't keep it in the box, it doesn't bring anything to the table that can't be built from the collection of parts I already own and the skins hold no interest to me as they are single use items that can't be used for much else. (I daresay someone cleverer than me will find an interesting way to incorporate the sheets into a MOC somehow if/when they come down in price).
    From a set collectors point of view, I can see the appeal as sealed versions are likely to be rare if the majority of the initial run go to the intended target audience.

    I understand who they are aiming for though and hopefully they succeed in their aim as it's an interesting platform for getting something that isn't the norm from Lego.
  • SMCSMC UKMember Posts: 1,908
    edited September 2018
    Anyone enjoying watching the race between the UK and US to sold out, both at half way.

    UK 524/1000
    USA 1500/3000
    SprinkleOtter
  • SithLord196SithLord196 Member Posts: 1,160
    BOBJACK_JACKBOB said:
    @SumoLego I thought you were only allowed to buy one?
    The fine print says you are only allowed one of the actual kit, but there's really no way to enforce it. 

    People buying multiples can just use different addresses and thus claim they are 'different' people. 

    As I said above, the cynic in me believes a good chunk of these are going to end up on eBay anyway, but that's just how it goes. 
  • TeriXeriTeriXeri NederlandMember Posts: 4
    edited October 2018
    Displaying LEGO is one thing, but this type of set is so super specialized.

    I'm sure there will be creative people who find some way to customize builds with their panel pieces, but it's not the type of theme for me.

  • CCCCCC UKMember Posts: 18,998
    SMC said:
    Anyone enjoying watching the race between the UK and US to sold out, both at half way.

    UK 524/1000
    USA 1500/3000
    Currently ...
    UK 603/1000
    USA 1720/3000

    We (well, Europe) beat them in the golf, and we'll beat them in the LEGO fish buying competiton too. Maybe Tigerfish was one of the proposed skins and got nil points.
    dmcc0Baby_Yoda
  • CCCCCC UKMember Posts: 18,998
    SithLord196 said:
    BOBJACK_JACKBOB said:
    @SumoLego I thought you were only allowed to buy one?
    The fine print says you are only allowed one of the actual kit, but there's really no way to enforce it. 

    People buying multiples can just use different addresses and thus claim they are 'different' people. 

    There is a simple way to enforce it, more than one donation for a kit per account, send only one kit. Of course, people can set up multiple accounts to get around that.
  • SumoLegoSumoLego New YorkMember Posts: 13,147
    SithLord196 said:
    People buying multiples can just use different addresses and thus claim they are 'different' people. 
    In my defense, we are both collectors.  (Not that I really need any defense!)
  • Game_onGame_on USAMember Posts: 92
    Didn't really jump out at me. 

    I looked at it, thought, "Ok, its a fish ..." and moved on.

    Seemed like an odd thing to label as an "Adult" set.  Like we need to be told Adults can get Lego sets. Just odd. 
    SumoLegoBaby_Yoda
  • monkyby87monkyby87 Member Posts: 315
    Game_on said:
    Didn't really jump out at me. 

    I looked at it, thought, "Ok, its a fish ..." and moved on.

    Seemed like an odd thing to label as an "Adult" set.  Like we need to be told Adults can get Lego sets. Just odd. 
    I feel like maybe that Adult label is so people know it's not really for kids.  The neat colored fish may appeal to someone that thinks it's a good set to get a kid, or maybe as a starter type set for them.  But the Adult label would deter them.  That's all I can think of.
    Baby_Yoda
  • AyliffeAyliffe the UK innit?Member Posts: 314
    Can't say I'm overly interested in this honestly - it's not bad or anything, I just have zero interest in fish so I can very easily pass on it. The boxart looks really nice though, and I like the idea of different skins (although personally the shark one looks a tad naff) to customise the thing. 

    As as for the use of crowdfunding for this, I can't say I'm a big fan of big companies in general elbowing their way into this area - I'd prefer if crowdfunding could stay as a way for little guys with big ideas to realize their true potential instead of massive corporations that already have stacks of cash asking for even more. It's definitely not as bad here since you're literally just paying for the product like a pre-order, but it'd be nice for TLG to not be a part of this trend innit. Ah well, I'll live I guess.
    Shibdrdavewatford
  • FauchFauch FranceMember Posts: 2,487
    It's a bit weird how the base is made of bare technic parts when the fish part is entirely covered with  plastic sheets. it would look better with a base kind of like the one from ship in a bottle.
  • SithLord196SithLord196 Member Posts: 1,160
    SumoLego said:
    SithLord196 said:
    People buying multiples can just use different addresses and thus claim they are 'different' people. 
    In my defense, we are both collectors.  (Not that I really need any defense!)
    It looks like they removed the fine print about one kit (81000) per person anyway.  
  • FireheartFireheart Suffolk, UKMember Posts: 611
    ^Due to the lack of demand after the first 24 hours? 
  • HanzoHanzo VAMember Posts: 607
    Fireheart said:
    ^Due to the lack of demand after the first 24 hours? 
    Counting base sets and Super boxes it looks like they got 3,711 claimed so far.  I'd say that's a pretty small amount given the scope of LEGO but they may have planned for this to be niche by setting the goal at only 500 for a month.

    But you are right, they probably put the limit on to ensure fairness should it show great interest at launch, but now that they see if slow they lifted it.


    pharmjod
  • SMCSMC UKMember Posts: 1,908
    edited October 2018
    Maybe Lego saw that people were buying more than one and with the choice of not sending them and getting complaints or refunding them which might be hard to do given the platform just thought it was easier to just let people have more than one.

    Given the limited numbers I am a bit surprised that they haven't sold out yet of super packs, but thinking they are not selling well should make us all buy more because there would be more chance they stay limited. But if we all rush to buy a second and they sell well that might lead to a wider release so maybe there is no point. But if we all think that and no ones buys a second they might stay limited, help I'm trapped in a loop!
    Baby_Yoda
  • AanchirAanchir United StatesMember Posts: 2,877
    Game_on said:
    Didn't really jump out at me. 

    I looked at it, thought, "Ok, its a fish ..." and moved on.

    Seemed like an odd thing to label as an "Adult" set.  Like we need to be told Adults can get Lego sets. Just odd. 
    This is the same sort of reaction a lot of people had to LEGO Friends being marketed towards girls. "Are they saying girls can't like other themes?" But that's a rather simplistic way of looking at things. Nobody's saying that girls and adults can't like the themes that have been around for a decade or more — just that the number of girls and adults alike who DON'T like those themes vastly exceeds the number who DO. And that's a much larger untapped market than can be dismissed with assumptions that "well, they must just not care for LEGO building on principle".

    By recontextualizing LEGO building, it is extremely plausible that a considerable portion of those untapped markets can be reached more effectively. It's just about finding what it is about current themes that might make those people feel alienated, and what new ideas or contexts will best correct those blind spots.
    LyichirpharmjodstluxRogerKirktwoeyesgirlM1J0E
  • Baby_YodaBaby_Yoda The world's backsideMember Posts: 1,295
    In other words, some might say, "Ok, it's a fish..." whereas others might say, "Far out! It's a fish! That's amazing!"

    AanchirLego_Lord_Mayorca
  • daewoodaewoo TexasMember Posts: 459
    Aanchir said:
    Game_on said:
    Didn't really jump out at me. 

    I looked at it, thought, "Ok, its a fish ..." and moved on.

    Seemed like an odd thing to label as an "Adult" set.  Like we need to be told Adults can get Lego sets. Just odd. 
    This is the same sort of reaction a lot of people had to LEGO Friends being marketed towards girls. "Are they saying girls can't like other themes?" But that's a rather simplistic way of looking at things. Nobody's saying that girls and adults can't like the themes that have been around for a decade or more — just that the number of girls and adults alike who DON'T like those themes vastly exceeds the number who DO. And that's a much larger untapped market than can be dismissed with assumptions that "well, they must just not care for LEGO building on principle".

    By recontextualizing LEGO building, it is extremely plausible that a considerable portion of those untapped markets can be reached more effectively. It's just about finding what it is about current themes that might make those people feel alienated, and what new ideas or contexts will best correct those blind spots.

    This!  My youngest daughter will not touch my train or city stuff but she's got a big collection of Friends sets and plays with them regularly.
    Aanchirbeemo
  • CCCCCC UKMember Posts: 18,998
    Both UK and US full kits are at about 66% taken, but the kits with one skin are doing really poorly at under 10% taken for each country. I'm surprised it hasn't sold out, maybe it is a bit of a flop.
  • leetshoeleetshoe USAMember Posts: 255
    The single skin packs are kinda stupid. No really point in either doing the bare bones or the max pack. l guess if you really really liked only one of the fish. The best option would have been to make all the skins the full kit and you get a choice of one skin or you can upgrade to get all the skins.
  • SMCSMC UKMember Posts: 1,908
    ^ I think that would have been better, Kit + 1 skin, kit with all skins
    gmonkey76Baby_Yoda
  • gmonkey76gmonkey76 ChicagoMember Posts: 1,593
    If I was to get one I'd only want the shark. I don't personally like them, but could see how someone who fishes(or likes fish), and a fan of LEGO could want them. I would much rather have LEGO do something like this for World War 2 kits, or something more adult friendly.
  • SMCSMC UKMember Posts: 1,908
    These are really not moving now.
  • pxchrispxchris Oregon, USAMember Posts: 927
    I wanted to be interested in this... but honestly, the product itself just doesn't appeal to me at all. I love the *idea* of it, but not this initial offering.
  • AanchirAanchir United StatesMember Posts: 2,877
    edited October 2018
    gmonkey76 said:
    If I was to get one I'd only want the shark. I don't personally like them, but could see how someone who fishes(or likes fish), and a fan of LEGO could want them. I would much rather have LEGO do something like this for World War 2 kits, or something more adult friendly.
    Not really sure what's more "adult friendly" about World War 2 than fish/animals? Like, WW2 certainly would be more macho/edgy than streamlined natural creatures, but that's not the same as being "for adults".
    If anything, the goal of this product line (judging from the way it's being marketed on Kickstarter) is to try and target adults who want something LESS macho than LEGO Technic, and less scholarly than LEGO Architecture.
    In the 10 days this campaign's been online, about 69% of the Super Boxes have been claimed, along with about 10% of the base Koi kits. Over 4000 people have supported the basic concept behind LEGO Forma to date. A lot of Ideas projects take considerably longer than 10 days to get from proposal to 1000 supporters, even without any kind of price tag attached to supporting the project. And the campaign is still scheduled to run about 30 days longer.
    So overall I think it's generated a fair amount of interest. While it's doubtful that LEGO will be fulfilling as many pre-orders as the maximum limit they set on the campaign, I doubt that results like these are bad enough that LEGO wouldn't move forward with the project in any form.
    stluxtwoeyesgirl
  • AanchirAanchir United StatesMember Posts: 2,877
    edited October 2018
    Whoops, did realize an error in my math what with the possibility that some of the backers may have claimed upwards of one super box/koi kit… even so, I think the degree of interest generated here is something a lot of creators of non-IP-based Ideas projects would envy. The total number of available Koi and Super Box kits adds up to 20,000, so for nearly 1/4 of those to have been claimed in less than two weeks doesn't seem bad at all. The individual skins seem a lot less popular and I'm sure that will inform LEGO's market strategy with the final product, perhaps veering away from selling the skins individually.
  • pharmjodpharmjod 1,170 miles to Wall Drug, USAMember Posts: 2,912
    Interestingly enough, if you're speculating on the product, the skins are probably the way to go. They are the only thing unique at all. Plus they have the pins to attach to the model.
  • HanzoHanzo VAMember Posts: 607
    pharmjod said:
    Interestingly enough, if you're speculating on the product, the skins are probably the way to go. They are the only thing unique at all. Plus they have the pins to attach to the model.
    I mean, the base set comes with the pins and you can print your own skins/designs if you wanted to, albeit not on plastic but still.
  • SumoLegoSumoLego New YorkMember Posts: 13,147
    pharmjod said:
    ...Plus they have the pins...
    Are they... friction pins?  Must be a modular!
    gmonkey76Mynatt7BSBaby_Yodacatwranglersid3windrAyliffeSprinkleOtter
  • Baby_YodaBaby_Yoda The world's backsideMember Posts: 1,295
    I think the reason real-world war-related Lego would appear more to adults is because it feels exclusively adult, whereas a big fish isn't exactly inappropriate for children. It's a case of "this says it's for adults on the box" versus "this has 'Adults Only' written all over it".
  • CCCCCC UKMember Posts: 18,998
    There is one new part that is not currently available elsewhere.
  • pharmjodpharmjod 1,170 miles to Wall Drug, USAMember Posts: 2,912
    Hanzo said:
    pharmjod said:
    Interestingly enough, if you're speculating on the product, the skins are probably the way to go. They are the only thing unique at all. Plus they have the pins to attach to the model.
    I mean, the base set comes with the pins and you can print your own skins/designs if you wanted to, albeit not on plastic but still.
    I'm referring to when it's gone completely. There will be people that just bricklink the basic parts for the mechanism. The skins will only be available on the secondary market at a (likely) much higher markup. Who knows how many LEGO will produce at all though? 

    CCC said:
    There is one new part that is not currently available elsewhere.
    Other than the pins to hold the skin on which part is that?
  • CCCCCC UKMember Posts: 18,998
    I thought I read it was one of the flexible joins, but it might well be those pins.
    pharmjod
  • FauchFauch FranceMember Posts: 2,487
    may be round 1x1 tiles?
  • SprinkleOtterSprinkleOtter Member Posts: 2,743
    SumoLego said:
    pharmjod said:
    ...Plus they have the pins...
    Are they... friction pins?  Must be a modular!
    "friction pin"... insert joke here...
  • CCCCCC UKMember Posts: 18,998
    I think JK Brickworks have outdone LEGO ...



    sid3windrbandit778dmcc0MegtheCatstluxpharmjodAyliffeLittleLoricatwrangler
  • SMCSMC UKMember Posts: 1,908
    They sure have, the shark is from #7773 which I have sitting in its box so I might have to give this a try.
  • HanzoHanzo VAMember Posts: 607
    I mean, is there any set that can't or hasn't been improved by the MOC community?  When you have no constraints/limitations you can do some pretty awesome things.
    stluxRogerKirkcatwranglerMynattMr_Cross
  • CCCCCC UKMember Posts: 18,998
    Hanzo said:
    I mean, is there any set that can't or hasn't been improved by the MOC community?  When you have no constraints/limitations you can do some pretty awesome things.
    In this case, I think JK have done better as they have the constraint of using just existing LEGO parts, whereas LEGO haven't. Plus they have gone brick built for the "skin" and come up with a nicer design.
    SprinkleOtterbandit778catwranglerMr_Cross
  • RogerKirkRogerKirk BrightonMember Posts: 364
    But in using a brick built shark, they have probably used a lot more Lego pieces and higher volume of Lego. So the cost would be considerably more and could very well exceed a number of constraints placed on the Lego Forma designers.
    catwranglerAanchir
  • HanzoHanzo VAMember Posts: 607
    CCC said:
    Hanzo said:
    I mean, is there any set that can't or hasn't been improved by the MOC community?  When you have no constraints/limitations you can do some pretty awesome things.
    In this case, I think JK have done better as they have the constraint of using just existing LEGO parts, whereas LEGO haven't. Plus they have gone brick built for the "skin" and come up with a nicer design.
    LEGO's plan wasn't to sell you a shark, they are building a theme based on customization it seems.  I just don't see what someone improving a set proves.  Yes, it's better. 
    stluxpharmjodLyichirBaby_Yoda
  • ScatterbugScatterbug WalesMember Posts: 109
    Given Jason is the king of kinetic it's nice to see his take on it. Of course it's better but he is in no way critical of Forma. Not his style.
    catwranglerAanchir
  • Baby_YodaBaby_Yoda The world's backsideMember Posts: 1,295
    If Forma was designed like that, wouldn't it kind of defeat the purpose of Forma, which is specifically to not be designed like that?
    stluxSithLord196Aanchir
  • CCCCCC UKMember Posts: 18,998
    Baby_Yoda said:
    If Forma was designed like that, wouldn't it kind of defeat the purpose of Forma, which is specifically to not be designed like that?
    Is that the point of FORMA?

    Is it to be inspired by nature?
    Is it to build a dynamic model?
    Is it to be like a colouring book?

    These are the words used to describe it:

    LEGO® FORMA is a premium LEGO experience designed for adults looking for a fun, engaging way to reconnect with their creative side. LEGO FORMA mechanical models are cleverly designed but simple to assemble. Sturdy rods and parts combine with customizable skins to create a joyful creative challenge. Taking design cues from nature, LEGO FORMA incorporates life-like movement, colors, and patterns. The result is an elegant conversation piece that's a tasteful addition to any room.

    The beauty of nature. The simple pleasure of building. A thoughtful creative challenge. These are at the core of LEGO® FORMA, a premium LEGO experience for adults looking for a simple, fun way to disconnect from their screens and reconnect with their creative side.

    LEGO® FORMA models feature beautiful, customizable skins that allow for personal expression. Choose from the Koi Skin, Shark Skin, Splash Koi Skin, or decorate your own with the Ink Koi Skin.

    Two hundred and ninety four elements come together to form a dynamic model. A clever gear system generates life-like movement that’s as satisfying to put together as it is to see. The sum is a thoughtful creative challenge that’s relaxing yet creatively stimulating.

    294 elements, a joy to assemble.

    Swap the standard Koi Skin with the available Shark Skin, Splash Koi Skin or Ink Koi Skin. Each skin comes with minimum 28 pin elements.

    Clever gear system generates a life-like movement inspired by nature.

    Make LEGO® FORMA a tasteful addition to any room.

    LEGO® FORMA is designed to help you reconnect with your imagination and disconnect from the stress of life. Discover the simple satisfaction of building with your hands.

    Well-designed, sturdy pieces are combined to form a dynamic frame. It’s a thoughtful, creative challenge that’s still simple enough to be completed in a couple hours.


    What is the USP of this set that has never been done before?

    Customizable skins have been done before, albeit brick built - for example in the Piggy Bank set.

    Use of skins where they could get bricks to work has also been done before - for example in the Grand Carousel.

    So presumably the creative part is the equivalent of the Adult Colouring Book?

    It will be interesting to see what features future Forma models have, to see if the key thing is the colouring -in aspect. If this is the key feature, I wonder why they colour printed three out of four of them rather than supply them ready to colour, and the basic model does not come with a colouring in sheet.

    LEGO® FORMA models feature beautiful, customizable skins that allow for personal expression. Choose from the Koi Skin, Shark Skin, Splash Koi Skin, or decorate your own with the Ink Koi Skin.

    I'll highlight that statement. Only one of those skins are really customizable. Three of them are pre-determined. They could have done this years ago, supplying two sets of sails with ships - one imperial and one pirate. Or even a blank set for the consumer to colour in themselves. Have people that have cut their own custom sails been doing FORMA sets for years?
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