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What’s more, people who join Ideas thinking it’s a crowdfunding site might become confused about why the standard projects don’t involve any backer rewards, and people who first learn about LEGO Ideas via reports about this one crowdfunding initiative in the press might be less likely to join to support other projects based on the assumption that all participation in the site requires payment/pre-orders.
Anyway, it’s not like LEGO has never started new initiatives via another company’s site before. Ideas, after all, started out as a partnership with the Japanese Cuusoo System crowdsourcing platform, and as a subdomain of Cuusoo’s website (not LEGO’s). Even after it went global it remained structured this way until LEGO felt prepared to insource those responsibilities, which is when the name changed to Ideas and became a subdomain of the LEGO website.
Perhaps Cuusoo felt more like a discrete LEGO-branded service than this, but only because creating a set via LEGO Cuusoo required a platform for fans to create their own campaigns, not just a single LEGO-created campaign like this. LEGO also used to host video contests on Tongal before moving those types of contests first to Rebrick and later to Ideas.
If this crowdsourcing initiative and subsequent ones prove popular, LEGO may incorporate crowdfunding services into their own site and corporate structure the same as they did with these types of initiatives. But starting by turning to a service that is based around managing these types of service is a good way to test a new strategic initiative before deciding if it’s got enough staying power to be worth giving it a more dedicated place in the LEGO Group’s overall online strategy.
Perhaps Lego has actually identified a new market. :)
Let's crowdsource that set!
It's a trap!
From my point of view as a builder who can't keep it in the box, it doesn't bring anything to the table that can't be built from the collection of parts I already own and the skins hold no interest to me as they are single use items that can't be used for much else. (I daresay someone cleverer than me will find an interesting way to incorporate the sheets into a MOC somehow if/when they come down in price).
From a set collectors point of view, I can see the appeal as sealed versions are likely to be rare if the majority of the initial run go to the intended target audience.
I understand who they are aiming for though and hopefully they succeed in their aim as it's an interesting platform for getting something that isn't the norm from Lego.
UK 524/1000
USA 1500/3000
People buying multiples can just use different addresses and thus claim they are 'different' people.
As I said above, the cynic in me believes a good chunk of these are going to end up on eBay anyway, but that's just how it goes.
I'm sure there will be creative people who find some way to customize builds with their panel pieces, but it's not the type of theme for me.
As as for the use of crowdfunding for this, I can't say I'm a big fan of big companies in general elbowing their way into this area - I'd prefer if crowdfunding could stay as a way for little guys with big ideas to realize their true potential instead of massive corporations that already have stacks of cash asking for even more. It's definitely not as bad here since you're literally just paying for the product like a pre-order, but it'd be nice for TLG to not be a part of this trend innit. Ah well, I'll live I guess.
But you are right, they probably put the limit on to ensure fairness should it show great interest at launch, but now that they see if slow they lifted it.
Given the limited numbers I am a bit surprised that they haven't sold out yet of super packs, but thinking they are not selling well should make us all buy more because there would be more chance they stay limited. But if we all rush to buy a second and they sell well that might lead to a wider release so maybe there is no point. But if we all think that and no ones buys a second they might stay limited, help I'm trapped in a loop!
By recontextualizing LEGO building, it is extremely plausible that a considerable portion of those untapped markets can be reached more effectively. It's just about finding what it is about current themes that might make those people feel alienated, and what new ideas or contexts will best correct those blind spots.
This! My youngest daughter will not touch my train or city stuff but she's got a big collection of Friends sets and plays with them regularly.
Other than the pins to hold the skin on which part is that?
LEGO® FORMA is a premium LEGO experience designed for adults looking for a fun, engaging way to reconnect with their creative side. LEGO FORMA mechanical models are cleverly designed but simple to assemble. Sturdy rods and parts combine with customizable skins to create a joyful creative challenge. Taking design cues from nature, LEGO FORMA incorporates life-like movement, colors, and patterns. The result is an elegant conversation piece that's a tasteful addition to any room.
294 elements, a joy to assemble.