Please use our links: LEGO.com • Amazon
Recent discussions • Categories • Privacy Policy • Brickset.com
Brickset.com is a participant in the Amazon Services LLC Associates Program, the Amazon.com.ca, Inc. Associates Program and the Amazon EU Associates Programme, which are affiliate advertising programs designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.
As an Amazon Associate we earn from qualifying purchases.
Comments
If you could only have one in your collection, do you go for the older, rarer, slightly inferior version or the newer, more common, slightly better version with money over to spend on other SW sets?
I bet by the time 75192 retires, the 10179 MISB will be worth alot more than a 75192 MISB..
I'm sure individual sets of 10179 will always be more valuable than individual sets of 75192. But I imagine the volumes of 75192 sold on the aftermarket once retired will be significantly higher.
Whereas Mr Gold, I'm not so sure. There is a market for him, of course. But what would lots of people be willing to pay for him? It won't be multiple £100s like the original Mr Gold. Maybe £6, like they have done with the Lester figure. And no doubt they are making money on him, so it would be profitable. But if they wanted to use the exclusive chase minifigure idea again, then they would probably best avoid re-releasing him. It is not even that nice a figure. People seem to want him as he is rare, not really for the figure itself.
Like I said earlier, I think the modulars might be safe. But I could see IFS, Statue of Liberty, Eiffel Tower and other sets like these getting "reimagined" now.
Compared to that, there's very little that an unlicensed set like the Imperial Flagship would offer that a newly designed ship couldn't—and a new ship would appeal to both the people who don't have the IFS and the people who already do.
Same probably applies to Mr. Gold. Sure, only a select few people wound up getting one of those—but why bother rereleasing the same fig, which by now has been copied by a number of bootleggers, when you could make a new one (say, a Ms. Gold, for instance) to create the same sort of demand all over again?
Also worth considering: when Imperial Flagship came out, although it wasn't branded as a Pirates set, it was able to capitalize on residual interest in the previous year's Pirates wave, the same way Medieval Market Village capitalized on residual interest in Fantasy-Era Castle and Kingdoms Joust capitalized on residual interest in Kingdoms. So while the idea of LEGO revisiting the idea of a big imperial frigate is pretty plausible, whenever it does happen it's most likely to be in that sort of context (as a follow-up to a larger retail wave), rather than in a total vacuum of other Pirates products.
Interesting point about Statue of Liberty and Eiffel Tower. It's definitely been long enough since those sets that a re-release could probably hold its own. Though, I wonder, with there being as few Creator Expert/Advanced Models landmark sets as there are, would the next one be more likely to be a re-release of something there's already been, or something new? It's not quite like the UCS or Winter Village sets where there's one or more new landmark sets every year. But on the other hand, there is sort of a question of how many world landmarks are really globally iconic and well-regarded enough to make good Creator Expert sets.
I knew SSD would do great. I also thought the Sandcrawler would do great. I'm just not too confident with the Helicarrier. If the Tumbler is only at $300 right now, idk if Helicarrier is worth it. Course, if enough people think like this, the set could be worthwhile.
I would just like to point out, I think Lepin exists primarily because Asia is a much bigger market than America and Europe combined could ever dream of being. Although, they certainly do capitalize on discontinued sets because there will always be high demand for many of those sets.
Would an $800 MF set have flown if people didn't think it was a bargain compared to the $2000 version?
I think you'll start to see more and more reissues of older sets once those sets hit certain price thresholds. This is an excellent way for Lego to recapture some of the secondary market spend.
Will it affect true collectors? Not necessarily, but it will shave off a significant percentage that want the set, because many will say "newer is better." Older sets like UCS MF, or the original HP castle etc might have some insulation due to their "rarity," but this also means it will take a lot longer to satisfy the lowered demand.
The days of "easy lego money" are over. The days of buying a set for fun and one for the closet will take a lot more effort. The professionals will continue to make their edge, but the casuals will no longer be guaranteed a doubling of price.
I don't say this in a negative way. Lego is currently giving us the sets we could have only dreamed about 10yrs ago. This is probably for the better in the long run, but it's a cycle that's well known in the collectibles world. Once your Uncle Larry is asking you about "investing in Lego," it's too late. The good side is, however, that at least with Lego, you are never fully out, because you can always crack open the box.
Try doing that with your 1998 Topps Ryan Leaf Rookie Card :)
That card is only useful if you roll it up and snort cocaine with it. Laced with irony...
Cars were often, and still are, purchase based on resale value in the secondary market. Car makers benefit from this...heck, sale people even use that as a selling feature when trying to make a sale at the dealership, yet receive no money off of the resale.
However, I doubt LEGO is making decisions based on the secondary market.
I'm sure TLG would rather get the whole $200 from B.
Why is B buying it at such a mark-up? It is because LEGO are not selling to him (at retail price), and this could be that (i) the product is retired or (ii) it is current but they have location restrictions on the sale or (iii) it is current but out of stock at retail. All three of these are down to faults by LEGO.
Lego continues to not recognize this and thought that a crackdown on resellers, more product, more themes, and more mediocre offerings would somehow help their bottom line.
LEGO don't benefit, since they make the same money if it was sold to resellers or to the eventual buyers (so neutral here). However, LEGO also gets lots of negative complaints that their stock is not available direct from them, but is available at a large mark-up online on eBay and similar. This is exactly the point about different types of resellers. Ones that try to buy out current sets that are still being advertised by LEGO and quick flip them are damaging, even though LEGO makes the same money from them as they do if they sold direct to the eventual buyer. That is why purchase limits are strongly monitored through [email protected]
But that example was not all inclusive...it was simply answering does LEGO want $100 twice from A or $200 once from B. In reality, they want the $200 from both, but if it were truly an either/or situation, then LEGO doesn’t care who it comes from. In fact, it may be better from A because A made two purchases, showing an intent to return to the product.
Regardless, none of that was my real point. My real point was the brand awareness factor. The secondary market led to those ridiculous “LEGO is worth more than gold!!!” articles, which in turn helps LEGO from a brand perspective.
LEGO doesn’t suffer from the secondary market. If anything, they currently suffer from an over production issue. So many copies of sets on shelves. Sure the hard-to-finds are still just that...hard to find. But the standard release sets are too plentiful. We’re seeing 80% clearances regularly at Walmarts. I say this living in a large metropolitan area, but even so...just because you’re an unbelievably popular brand, doesn’t mean you’re exempt from overproduction/saturation issues.
One dreams of such heady heights here!
A quick search shows MSRP of $120, but you cannot actually buy the set for less than $180, putting it out of the budget. Kids end up with other toys from their list and have fun with them, so the next time they asked the other toys get higher placement on the list. LEGO got their $120 selling the Saturn V to "A", but missed out on creating a new KFOL because "B" got priced out.
I totally agree with you about sets lingering until clearance prices help move them off the shelves, but the sales have become so frequent that I suspect many people don't even bother looking at sets on retail shelves when they are at MSRP. I know that when I go looking I check the clearance aisle first, and very, very rarely buy any LEGO (or any other toys) at full MSRP. As far as I know, LEGO gets the same amount of money from Target, Walmart, or Amazon whether I buy the set from them at full price or on clearance.
But there is still a huge huge population that doesn’t wait. However, to the point, that percentage constantly goes down.
This used to be no.2 after the first MF in terms of rarity and value but is now probably no.1. :)
And I don't really see the link between their current less than expected sales of things like TLBM sets and the business case for re-issuing a more adult focussed set like a new Taj Mahal.
The continued out of stock notices on sets like Saturn V and the UCS MF may point them in a direction of making more high end sets aimed at an older age group than what is usually seen as their core customer group of 6-12 year old (mainly) boys.
We may well see them cutting back on the number of sets issued in a range like NK or TLBM. They could have easily cut each range back by a third and there would still be many sets in each, with plenty of choice for consumers. I doubt many kids get every set in an entire range like TLBM. It also wouldn't surprise me if sales of sets for TLNM are a bit of a flop too (at least, not as good as expected).
That said, I don’t think LEGO’s financial slowdown is reason to assume they wouldn’t re-release or redesign a big set like that. That depends more on how particular sets like that are selling, as it would regardless of the company’s overall financial state. After all, the company’s still making way bigger profits and sales than when the original Taj Mahal came out.
And when Blocks reported on that, it did so as a secondary or even tertiary source, after it was practically confirmed by much more reliable rumormongers on sites like Eurobricks or this very website. I'd sooner believe those sorts of sources, who have established reputations for accuracy that they have a vested interest in maintaining, than a magazine that recycles hearsay without attributing any sources and has a track record that is mixed at best.