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Ha ha, was confirming the spelling rather than the meaning.
What kid (or AFOL) wants to play with (display) a picture of Lego?
whoever came up with this idea???
Correct, the price was EUR 6.49 so in hindsight it was too good to be true.
The Irish Argos website and the instore Argos online catalog only has the brick built tree photo from the original screenshot above, so no photos of the box or the actual contents.
That being said, I work in marketing for a large retail chain here in Ireland and we produce a monthly catalogue with approx 200 products - and we would never call a product like this Lego Christmas Tree - because it would just cause confusion for the customer and lead to complaints, which is hassle we just don't want. Maybe Lego Present Opening or Christmas Morning Gifts would be more appropriate - i.e don't mention the tree!
In any case thanks for the headsup, I'm sure I would have fallen for it - I'm likely thick enough to think there's an actual tree in the box, even if I did see the box.
They also have the following on all their LEGO sets now:
"Save 25% on the Lego Xmas tree when bought with any Lego."
EDIT: apparently it doesn't like that URL, oh well, copy-paste would work
Edit: What have I just admitted to? :-)