Brickset Bonus Ball Bonanza - UK Lottery Draw 19th November 2016
is prancing around Europe somewhere I've agreed to fill his paws again with this weeks draw. We're playing for another polybag kindly donated by @SumoLego
If any new people have recently joined and wonder what this is, it's simple. Answer a question, and get a number based on your post in order between 1 and 59 for the UK national lottery bonus ball. If your number gets drawn on Saturday night you win the prize. If you don't make the first 59 replies, well there's always next week to be a little quicker.
For this weeks question, consider this. You are the head of marketing for a global brand, and you are opening a new flagship store in a major city. You have a fabulous mascot and to celebrate the opening, you are giving away a toy version of this mascot as a free gift to the first shoppers at the store - strictly one per person. It doesn't cost much to produce and you'll need to balance the *exclusivity* with the *availabilty* to make people attend. If you make too many they will not be considered exclusive. If there are not enough, then people will cry foul!
The question is this. How many would you make available for the opening weekend?
I've thought long and hard about this (well for a few minutes anyway). I love the collecting aspect of my hobby just as much as opening and building things. I like the thrill of the chase to find a rare item and the satisfaction of obtaining it, but I am realistic in that I have a ceiling price for what I think is sensible to pay or trade for something I really want. So a store opening where you can get an exclusive for spending x amount of £/$ usually works well for me as it delivers in both areas.
Well now, I'm not thinking of anything in particular, but I reckon 5000 of an exclusive item is quite a good hearty number. Do you know I'd probably even listen to public demand and issue that same mascot in a fashion where everyone could buy one at a later date. Perhaps a slightly different version. I dunno, with a subtle print change or packaged with a special accessory or included within a mini-set. That way collectors can still have an exclusive packaged and numbered edition and everyone else can play happily ever after.*All events depicted in this question are entirely hypothetical. Any similarity to actual events past or present are purely coincidental.
This isn't really intended to be a rant thread or a discussion thread, it's all about numbers. Just poking a bit of fun perhaps though ;-)
Fire away people... How many?
That would satisfy both the hard core and casual collector.
I'd go for 10000 with everyone who enters that has a VIP card gets a chance to get one of the exclusive sealed in a bag with a golden umbrella. You get one per purchase (with a minimum spend of 55 pounds but if you come with 2 kids you get a gingerbread house as well.
Run the torso making and printing machines for a whole day for the uniquely printed part - the torso. Fans of LEGO probably already own the bowler hat, for everybody else that doesn't tell them what I was told yesterday. Honestly.
(Lester's trousers are in all the bam bars just now for goodness sake.)
I would make 2500 copies of the same figure. That seems a reasonable amount for being exclusive and still have plenty.
I would divide those 2500 in two separate stocks: 1000 for complete new customers, but also 1500 for loyal customers who already bought at other flagship stores or online. I could easily check that with their customer card.
doing so I've a system for new customers but also something for rewarding the loyal ones.
By making it also linked to a customer card, it would be also technically possible to just give one minifigure per card....increasing the chance more different people get one.
Sensible numbers would be in the region of 5,000 - 10,000 total production run (similar to the White Boba Fett / Mr Gold), spread over a decent period (e.g. first five years of Store's life), with substantially more available at key points (i.e. AFOL Opening, Grand Opening and yearly Anniversaries), with the others drip-fed across the year.
If you wanted to make it "extra special" a certain amount could be awarded totally blind, such as the till registering every one hundred customers and popping out a little code / token or something like that - a bit like the "millionth customer" promotions you hear about (but, obviously, not as many as that).
The options are endless but, in short, anything *but* the way this hypothetical situation actually played out!!