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Brickset Advertising Clone Brands :|

DadsAFOLDadsAFOL Member Posts: 617
in Brickset.com
@Huw, I know you don't have direct control over this but....
bs.png 185.7K

Comments

  • teal93mr2teal93mr2 Member Posts: 1,009
    Technically not a competitor, but I get your point
  • samiam391samiam391 Member Posts: 4,492
    @Huw- Irreparable damage to my eyes for seeing that on Brickset.

    How about $10 vouchers to console all of us that are grieving?
    SirBenminicoopers11AllBrick
  • HuwHuw Administrator Posts: 7,087
    Actually I'd say that's one of the more closely targeted ones :-)
    SprinkleOtter
  • MatthewMatthew Administrator Posts: 3,714
    ^^ $10 vouchers for what? Ayo Sportstoys? ;-)
  • Pitfall69Pitfall69 Member Posts: 11,454
    As always, I'm somewhat tempted to buy these sort of items, but alas, my loyalty lies with Lego. I'm a huge G.I. Joe and Sports fan, so you can understand how I would want to add these kind of items to my collection.

    Too bad Lego will probably never get the chance to do G.I. Joe sets unless they buy Hasbro.

    I know Lego has ventured into sports, and has even done some licensed sets, but I think they did the wrong sets. Although soccer is the most popular sport in the world, I don't know if that related to sales. Basketball and Hockey are not the most popular sports here in the US (Legos biggest market I presume) and both failed miserably. I think with the inclusion of baseball and footbal players in the CMF Series, Lego should capitalize on doing licensed NFL and MLB Minifigures much like the AYO figures .
  • CapnRex101CapnRex101 Administrator Posts: 2,364
    @Pitfall69‌ - I believe that Germany is actually LEGO's biggest market, or at least it was a year or two ago.

    I am not sure how it is calculated though, presumably by the amount of revenue earned in each country compared with its population.
  • PaperballparkPaperballpark Member Posts: 4,268
    I would so buy a LEGO Fenway Park. Or even an AT&T Park.
    Pitfall69chuckp
  • Pitfall69Pitfall69 Member Posts: 11,454
    CapnRex101 said:

    @Pitfall69‌ - I believe that Germany is actually LEGO's biggest market, or at least it was a year or two ago.

    I am not sure how it is calculated though, presumably by the amount of revenue earned in each country compared with its population.

    Interesting. I wasn't sure, I just assumed. I will have to look into that.

  • Pitfall69Pitfall69 Member Posts: 11,454
    Paperballpark said:

    I would so buy a LEGO Fenway Park. Or even an AT&T Park.

    I'm sure you are thinking the size of the current Architecture Series correct? I would definitely buy a Yankee Stadium (Original).

    I think if TLG marketed a Series of Stadiums correctly, I think they would do well. I collect the CMF Series and I had to have Team GB, even though I don't generally don't watch the Olympics and that it wasn't Team USA. If Lego marketed Officially Licenced Collectible Minifigures, they would do well. The possibilities are endless. People that aren't into Lego, would collect the minifigures of their favorite Sports Stars. I think that is what is happening with The Simpsons CMF's. I have NEVER seen a Simpsons Episode (Except for the Lego one), but I had to buy the minifigures because I collect CMF's. I also think non Lego fans are buying them because they love The Simpsons.


  • Pitfall69Pitfall69 Member Posts: 11,454
    According to this article, North America is Lego's biggest market.

    http://mobile.reuters.com/article/idUSL6N0H11I020130905?irpc=932
  • CapnRex101CapnRex101 Administrator Posts: 2,364
    I cannot find a more recent article saying otherwise, so I imagine the US must have overtaken Germany in the last year. There are a couple of earlier articles citing Germany and Western Europe as LEGO's largest markets.

    The most recent financial report only lists the largest markets, but not in any order: file:///C:/Users/Owner/Downloads/The%20LEGO%20Group%20Annual%20Report%202013%20(1).pdf
  • ShibShib Member Posts: 5,469
    Pitfall69 said:

    I collect the CMF Series and I had to have Team GB, even though I don't generally don't watch the Olympics and that it wasn't Team USA.

    I really thought TLG missed a trick with those, I thought they should have either been based on past winners (with the medal to match what medal the person had won) or do Team GB in England, Team USA in the US, Team Germany in Germany etc. As it was I only got a few of them, I wasn't really that taken with the most of them.

  • PaperballparkPaperballpark Member Posts: 4,268
    Pitfall69 said:

    I'm sure you are thinking the size of the current Architecture Series correct? I would definitely buy a Yankee Stadium (Original).

    Yup, or just a little bit larger. Heck, even if they did a super-size one I'd buy it.
  • CCCCCC Member Posts: 20,526
    Shib said:

    Pitfall69 said:

    I collect the CMF Series and I had to have Team GB, even though I don't generally don't watch the Olympics and that it wasn't Team USA.

    I really thought TLG missed a trick with those, I thought they should have either been based on past winners (with the medal to match what medal the person had won) or do Team GB in England, Team USA in the US, Team Germany in Germany etc. As it was I only got a few of them, I wasn't really that taken with the most of them.

    It's up to the individual Olympic Associations (so Team GB in Great Britain) to decide on what marketing they do and who can use their logo, and they gave the go ahead for Lego to do these during 2012. They obviously couldn't give the go ahead for other nations.

    It's a similar thing with football. If you've ever noticed the World Cup Panini stickers, the FA does not give permission for them to use the official England badge. So for years, the badge has usually been just a generic England flag, and the insignia are wiped off the shirts of the players, leaving a plain white or red shirt.

    image and
    image vs

    image and
    image
    andhe
  • legomattlegomatt Member Posts: 2,543
    edited June 2014
    Paperballpark said:

    I would so buy an AT&T Park.

    Would it be motorized? :oP
    Paperballpark said:

    Heck, even if they did a super-size one I'd buy it.

    Aah, another joins an ever growing crowd clamouring for a UCS AT&T. ;oP
    Bumblepants
  • cheshirecatcheshirecat Member Posts: 5,331
    ^^ indeed because the English FA are idiots and go with Topps.
    Redbullgivesuwind
  • ShibShib Member Posts: 5,469
    ^^^Ah, that makes sense...I have pretty much zero interest in sports so how the licensing works for sporting events/teams didn't occur to me at all.
  • Pitfall69Pitfall69 Member Posts: 11,454
    cheshirecat said:

    ^^ indeed because the English FA are idiots and go with Topps.

    In 1981, I remember Topps doing American Football cards and the team Logos were removed from all the uniforms and helmets. I will have to research, but I think they did this for other years as well until they finally broke down and paid big money for an NFL license.

  • OldfanOldfan Member Posts: 706
    ^I collected that set of football cards, too, back in the day. I remember wondering about the plain helmets in the pictures, and thinking to myself using my kid-logic, "Maybe these are photos from pre-season games, and that's why all the helmets are plain...do the teams really remove their helmet designs for the pre-season games?" Before I knew any better...

    Of course, the Cleveland Browns helmets looked just fine! (For those of you non-football fans, the Browns team helmet was/is a plain orange color with no logo or other decoration...)
  • PaperballparkPaperballpark Member Posts: 4,268
    legomatt said:

    Aah, another joins an ever growing crowd clamouring for a UCS AT&T. ;oP

    I was actually meaning a large-scale Fenway. But I could go for a large-scale AT&T Park too ;)
  • Pitfall69Pitfall69 Member Posts: 11,454
    ^He means an AT-AT.
    legomattTheMaker37
  • Pitfall69Pitfall69 Member Posts: 11,454
    Oldfan said:

    ^I collected that set of football cards, too, back in the day. I remember wondering about the plain helmets in the pictures, and thinking to myself using my kid-logic, "Maybe these are photos from pre-season games, and that's why all the helmets are plain...do the teams really remove their helmet designs for the pre-season games?" Before I knew any better...

    Of course, the Cleveland Browns helmets looked just fine! (For those of you non-football fans, the Browns team helmet was/is a plain orange color with no logo or other decoration...)


    http://junkwaxandobservations.blogspot.com/2014/01/1970s-topps-football-cards-sweaty-guys.html?m=1
  • Pitfall69Pitfall69 Member Posts: 11,454
    Anyway, I don't think AYO is competing with Lego because AYO just does "minifigures" and not building blocks. Also, Lego no longer has any major sports licenses, so there is no competition there as well.

    From what I gather, these AYO figures are pretty popular. I think Lego needs to rethink their marketing strategy.
  • legomattlegomatt Member Posts: 2,543
    edited June 2014
    Pitfall69 said:

    ^He means an AT-AT.

    *bows head to observe a moment of silence*

    :oP
    plasmodium
  • plasmodiumplasmodium Member Posts: 1,956
    edited June 2014
    legomatt said:


    Aah, another joins an ever growing crowd clamouring for a UCS AT&T. ;oP

    Paperballpark said:


    I was actually meaning a large-scale Fenway. But I could go for a large-scale AT&T Park too ;)

    Pitfall69 said:

    ^He means an AT-AT.

    legomatt said:

    Pitfall69 said:

    ^He means an AT-AT.

    *bows head to observe a moment of silence*

    :oP
    On behalf of the Brickset community, I apologise to you, @legomatt‌. Not everyone understands the subtle nuances of your jokes. ;-)
  • stluxstlux Member Posts: 2,450
    Reviving this old thread and bringing it back on topic (sorry!):

    The "Auction lots on eBay" sections of sets Brickset's page (e.g. #76042 The SHIELD Helicarrier) seem to get infected more and more with Chinese knockoffs.
    Is there anything that can be done to ensure these fakes are excluded? Or is Brickset 100% dependent on the eBay API, and how eBay allows Lego to be added as a keyword for these knockoff listings?
  • PaperballparkPaperballpark Member Posts: 4,268
    ^ I can't see any clone brands on the ebay listings for #76042...
  • stluxstlux Member Posts: 2,450
    edited November 2016
    Didn't want to advertise those thieves, but this is what I see:



    The eBay listings might be personalised?

    (And yes, there's the whole discussion of clones/fakes/...)
  • cheshirecatcheshirecat Member Posts: 5,331
    Must be - I don't see that one above, although I have seen plenty of them in the listings in the past. Having had a quick look at #10179, #10194 and #10182 I can't see any now.
  • stluxstlux Member Posts: 2,450
    Interesting. Thanks for checking. Quickly browsing through the D2C's, I also get fakes displayed for #42056 and #10228.
  • PaperballparkPaperballpark Member Posts: 4,268
    I suspect it's because you're in a different country to us, and so get that region's ebay listings. I notice yours are listed in dollars rather than pounds.
  • HuwHuw Administrator Posts: 7,087
    Yes that is thew case, they are geo-targeted. If they show up in that list it's because the item title has LEGO and the set number in it, as indeed it does: http://www.ebay.com/itm/like/371777943974?vectorid=229466&lgeo=1&item=371777943974&rmvSB=true
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