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I suspect there's a really simple answer to this, but much like my compatriot, Paddington, I am a hamster of very little brain, and big concepts confuse me...
D2C means, if I understand correctly, 'Direct To Consumer'. People talk about D2C sets.
With the exception of things like ComiCon limited runs, isn't every Lego set sold 'Direct to the consumer'? Sure, they're available from other retailers, but there isn't anything that, say, you can buy in John Lewis that you can't buy from Lego.
So what's that all about then?
/goes for lie down in darkened room
Shopping at LEGO.com or Amazon?
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