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Friends Direct to Consumer Set?

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Comments

  • bricktuarybricktuary EuropeMember Posts: 470
    If it's good enough it will sell. Look at the Ninjago D2C set. 

    Plus the Friends brand is strong amongst, you know, kids.
  • LyichirLyichir United StatesMember Posts: 812
    Actually, speaking of animals, that could be a great concept for a Friends D2C set—a ZOO. It'd be a nice chance to maybe get adult versions of some of the baby animals in Friends, and might be harder to realize in a smaller set.
    Toc13AanchirpharmjodRonyarJennikiki180703catwrangler
  • AanchirAanchir United StatesMember Posts: 2,852
    edited February 2016
    If it's good enough it will sell. Look at the Ninjago D2C set. 

    Plus the Friends brand is strong amongst, you know, kids.
    True, but Ninjago is aimed at a higher age range than LEGO Friends (7–14 rather than 5–12), aimed at a demographic the LEGO Group has had a firm grasp on for many years, and yet even it took four and a half years to get a D2C set. I definitely think a big Friends D2C set could be possible, but I also agree with those who have said it's not the right time just yet.
    Lyichir said:
    Actually, speaking of animals, that could be a great concept for a Friends D2C set—a ZOO. It'd be a nice chance to maybe get adult versions of some of the baby animals in Friends, and might be harder to realize in a smaller set.
    That could be awesome, although D2C sets often tend to have more of an emphasis on builds than on new characters, creatures, or molds. When D2C sets do have new molds (like the 1x3x2 curved slope from the Ferris Wheel, or the new SNOT brick from the Brick Bank) they don't tend to be a core part of the set's appeal. I can definitely picture a zoo with an impressive build (trees for pandas to climb, a terraced lion enclosure, etc), but it doesn't seem like the kind of thing I'd expect to see as a D2C set (for any theme) unless the majority of the animal molds were already in circulation.

    A zoo might also be easier to realize as two or three smaller sets rather than one big set. Kind of like the current Adventure Camp series.
  • BumblepantsBumblepants DFWMember Posts: 6,165
    A zoo could be fun, city or friends, but I see a couple problems. Either you make small vingette like scenes that feel incomplete or you make complex enclosures that shoot the part count sky high. It would be tough find balance there. Look how expensive the largest jurassic world enclosure set is with just one dino inside. Plus, choosing the enclosure route also gives animal rights activists a chance to use you to get attention for their group. 
    LostInTranslation
  • VenunderVenunder Nottingham, UK.Member Posts: 2,518
    If it is going to be a Friend or City "Zoo" animal type set, then I think a safari park would be a better option. It gives the animals more room to range and could use the parts TLG already produce.
    Apart from the new animal molds.
    The part count will be fairly low if you have maybe 6 or 8 ,16x16 plates with the http://brickset.com/parts/4541   White Fencing parts used to keep the animals apart. Unless TLG opt for a pipe and post system for the fencing, using these http://brickset.com/parts/6040310
    http://brickset.com/parts/4535765
    There could be plenty of vegetation and/ or small shelters for the animals.
    catwrangler
  • PedilegoPedilego TXMember Posts: 15
    A zoo could be fun, city or friends, but I see a couple problems. Either you make small vingette like scenes that feel incomplete or you make complex enclosures that shoot the part count sky high. It would be tough find balance there. Look how expensive the largest jurassic world enclosure set is with just one dino inside.

    This is spot on.

    I have been invested on creating a "winning" Lego Ideas concept so we can (finally) get a Lego Zoo. I made this but, given its chances at 10k and being approved, it was a flop. As a modular building, it fit within a proven sales model which would allow use of 2,000+ pieces. However, people want a horizontal zoo and it doesn't look as nice in that form:

    https://ideas.lego.com/projects/145483/updates

    So a few months (mostly) being a wash, I'm really trying to do my due diligence. At the moment, sort of like you're saying Bumblepants, my concern is more about balancing trying to make exhibits that feel more organic (getting away from large plates, adding uneven terrain) vs. having the set be too fragmented.

    Anybody have any thoughts on that specifically? Or even what your ideal Lego Zoo might involve, or how you would envision one that manages to fall under 2,000 pieces?
    catwranglerFurrysauruskiki180703
  • pharmjodpharmjod 1,170 miles to Wall Drug, USAMember Posts: 2,899
    Only way I see it working is a sub theme of city with 5-8 sets of all sizes focusing more on one or more animals per set. I'd buy it for sure.
  • tamamahmtamamahm Member Posts: 1,956
    I think also, if it was a Friend sub-theme, one could really integrate the overall idea of modularity and flexibility that runs throughout the theme. Honestly, I am surprised it has not already been a subset of the Friends theme. I would also not be surprised if Lego has also looked into it or is actively looking into it with a Friends theme. Considering the line already has a wide range of animals that they have created, it would seem to make sense that Lego would re-utilize some of those animals. 
    catwrangler
  • PedilegoPedilego TXMember Posts: 15
    edited July 2016
    pharmjod said:
    Only way I see it working is a sub theme of city with 5-8 sets of all sizes focusing more on one or more animals per set. I'd buy it for sure.
    We can keep our fingers crossed Lego decides to do it, but a successful Ideas project could jump start the theme. Ideas doesn't allow proposal for a theme so I'm contemplating how to create a "flagship" set (suppose you could call it an "ark" hahah) that starts things off and propels Lego into creating a theme around it, including new molds.

    tamamahm said:
    I think also, if it was a Friend sub-theme, one could really integrate the overall idea of modularity and flexibility that runs throughout the theme. Honestly, I am surprised it has not already been a subset of the Friends theme. I would also not be surprised if Lego has also looked into it or is actively looking into it with a Friends theme. Considering the line already has a wide range of animals that they have created, it would seem to make sense that Lego would re-utilize some of those animals. 
    So by modularity you mean how everything is sparsely spread out over an imaginative footprint making it easier to imagine them connecting as part of a larger whole?


    If you were to imagine the ideal Lego zoo, what would it have? What do you think the exhibits would look like?
  • MattDawsonMattDawson Solihull, UKMember Posts: 1,203
    TBH I don't think there would be a market for it - as others have said D2C sets tend to be focused on the KFOL/AFOL bracket (AoH and M:TV aside), and I think the Temple Of Airjitsu was a test by Lego to see whether a special line outside of the Modulars/UCS sets justify a D2C set. 

    There's also other questions - Friends have covered pretty much everything already, including pets, horses, outdoors, shopping, school, science... about the only thing NOT covered is general adult life, though I doubt Friends would move in that category. 
  • tamamahmtamamahm Member Posts: 1,956
    Pedilego said:

    tamamahm said:
    I think also, if it was a Friend sub-theme, one could really integrate the overall idea of modularity and flexibility that runs throughout the theme. Honestly, I am surprised it has not already been a subset of the Friends theme. I would also not be surprised if Lego has also looked into it or is actively looking into it with a Friends theme. Considering the line already has a wide range of animals that they have created, it would seem to make sense that Lego would re-utilize some of those animals. 
    So by modularity you mean how everything is sparsely spread out over an imaginative footprint making it easier to imagine them connecting as part of a larger whole?
    If you were to imagine the ideal Lego zoo, what would it have? What do you think the exhibits would look like?

    That is one part of it. One can take the different exhibits and rearrange them next to whatever exhibit one wants. Within the rainforest sub theme, they actually showed how putting three sets next to each other made it look like one giant set.  
    Within a single Friends set, though, they often make it where you can move and rearrange aspects of the models. So for example, one might have an ice cream shop with a sitting area in the front, but you might be able to move that sitting area to the side of the model, or even separate from the model. The houses are often two stores, but the second story can be taken apart. Lego specifically went with this sort of modular building, because with theIr study they often found girls wanting to build one part and play with that part before moving on. In addition, they found because girls engaged so much in store telling, they recalling like to rearrange elements of the set.

    Now,  The pet set series  they used to have for 5.99 always had directions for an alternate build of the pet area, which Is a bit different than modularity, but I could see a larger habitat, being able to move specific parts of the habitat around to give it a different look/feel, which speaks more to modular building and rearranging. 

    It it just seems like a zoo is perfect from a modularity aspect within individual sets, or between multiple sets....which I is why it reminded me of a Friends line. It would work as a City line as well. 


    Animals in a zoo... Some basics...
    polar bears, penguins, lions, monkeys or orangutans, elephants, giraffe. 

    I could  see something where  some exhibits are individual exhibits, but perhaps two sets that can be bought individually or pushed together to create a larger exhibit. I am thinking of how some zoos have biomes ( like a jungle exhibit) with multiple animals in the exhibit. 

    Of course, the issue with this is that Lego Ideas will only take one set, and not a theme. 

    MattDawsoncatwrangler
  • CCCCCC UKMember Posts: 18,314
    I cannot see that ideas set makes ng it, too big and you cannot suggest a new theme, just a one off set.

    As for Friends, they have already released a zoo. What do you get when you put all the collectable animals sets together? 18 habitats with animals in. If they ever made a one set zoo for Friends, they'd go for those animal molds, so probably wouldn't impress many AFOLs.
  • PedilegoPedilego TXMember Posts: 15
    edited July 2016
    tamamahm said:
    -snip-
    I just looked up the 3-in-1 pic; cool.

    Ah yeah, it makes a large set like the Roller Coaster look more fragmented but in the case of the exhibits, it could really allow for them to be larger:

    http://brickset.com/sets/41130-1/Amusement-Park-Roller-Coaster

    Thinking something like this simple exhibit mockup, though, obviously I'd enhance it a lot if it's the best way:

    https://www.flickr.com/photos/[email protected]/27754119213/in/dateposted-public/

    Yes, Lego Ideas: only one set (not a theme) & no new molds BUT they could make more  sets (and molds! i.e. Lion, etc.) based on it (like Ghostbusters). I understand no royalties for those but part of my 1% would go towards animals anyway; it's not my motivation.
  • tamamahmtamamahm Member Posts: 1,956
    I agree with much of what you say there CCC, except for the fact that they have already made a zoo. Those mini environments are too small to be a reall zoo, and many of those were pets. I do agree, though, a Friend zoo would include those animal moulds, and I also think the tricky part is that you can not propose a theme, because that is really what I think a zoo theme needs. It needs to be a theme. Just having one set becomes complicated, unless one is going for a petting zoo, or just one biome environment, but with multiple animals. Then it would not be too big, but I do not think one could quite call it a zoo. 
  • CCCCCC UKMember Posts: 18,314
    ^^ the important point of an ideas set is that it can stand alone without whatever Lego might do afterwards. I cannot see a single enclosure doing very well by itself.

    ^ yes, they are too small, but then so is everything. Passenger trains that take half a dozen passengers and so on.
  • PedilegoPedilego TXMember Posts: 15
    edited July 2016
    CCC said:
    I cannot see that ideas set makes ng it, too big and you cannot suggest a new theme, just a one off set.

    As for Friends, they have already released a zoo. What do you get when you put all the collectable animals sets together? 18 habitats with animals in. If they ever made a one set zoo for Friends, they'd go for those animal molds, so probably wouldn't impress many AFOLs.
    It confuses me that you'd suggest that Lego wouldn't make a zoo because they've already given us the parts via other sets. Why do they continue to release police stations? Why create new sets at all when you can just combine old sets to make... anything?

    tamamahm said:
    I also think the tricky part is that you can not propose a theme, because that is really what I think a zoo theme needs. It needs to be a theme. Just having one set becomes complicated
    Having an entrance and multiple exhibits in one set could be similar to the assortment of features and rides in the Friends Amusement Park Roller Coaster set (or the Fairground Mixer, or the Winter Village Market...). I don't see why it'd be out of the realm of possibility.

    CCC said:
    ^^ the important point of an ideas set is that it can stand alone without whatever Lego might do afterwards. I cannot see a single enclosure doing very well by itself.

    ^ yes, they are too small, but then so is everything. Passenger trains that take half a dozen passengers and so on.
    I'm not suggesting it would need to be supplemented, but that it could and hopefully would be if they were to see the demand. The Ideas proposal would be a stand-alone zoo that could be expanded if they made additional sets.


    Point is, isn't an Ideas project the best way we could voice that we actually want a zoo set(s)/theme?

    If, say, my next attempt at a zoo Ideas project reached 10k, TLG recognized the demand, but rejected the project for a theme with separate smaller sets... that's not a failure for me; that would be a massive success for all of us.
  • CCCCCC UKMember Posts: 18,314
    edited July 2016
    ^ I didn't suggest they wouldn't, I wrote they already have (as a series) and that if they did a set as part of Friends, they'd use the cute style animals that are part of the friends range. 

    You've bumped just about every thread mentioning animals or zoos to promote your ideas project. This is a Friends thread, your project really doesn't fit, it is completely the wrong style for Friends.

    Many AFOLs don't like the Friends animals, so a zoo coming out in Friends could well be the worst thing for people wanting a City type zoo.
    MattDawsondougts
  • AanchirAanchir United StatesMember Posts: 2,852
    TBH I don't think there would be a market for it - as others have said D2C sets tend to be focused on the KFOL/AFOL bracket (AoH and M:TV aside), and I think the Temple Of Airjitsu was a test by Lego to see whether a special line outside of the Modulars/UCS sets justify a D2C set.
    I don't see Temple of Airjitzu as a test in that sense, seeing as there had already been other non-modular, non-licensed D2C sets before that, such as the 2006 King's Castle, 2009 Medieval Market Village, 2012 Kingdoms Joust, and 2013 Haunted House. Typical Ninjago playsets are aimed at close to the same demographic as typical Monster Fighters playsets, and an older demographic than typical Castle sets, so a D2C Ninjago set wasn't by any means an unprecedented gamble.

    Temple of Airjitzu actually has a lot in common with these three previous sets. Like them, it comes from a theme with a lot of conflict and a fair amount of wilder fantasy attributes (well, except in the case of Kingdoms, which was pretty grounded throughout). However, each theme's D2C offerings toned those attributes down in favor of a more peaceful playset with fewer elements that wouldn't fit neatly in one particular genre. Also, each of these D2C sets' target age range begins around where the corresponding playsets' target age range ends (12+ for the themes that are normally for ages 12 and under, 14+ for the themes that were normally for ages 14 and under). So it's not unrealistic to think that the creators of the Temple might've looked at these previous sets as precedent for what might be expected from that sort of set.

    Extrapolating a bit, it seems likely that any hypothetical LEGO Friends D2C would probably have a 12+ age range. Other than that, the LEGO Friends sets don't tend to involve a lot of conflict, sci-fi elements, or fantasy elements to begin with, so content-wise it wouldn't need to be that much different than other Friends sets in terms of its peacefulness or seriousness.
    MattDawsoncatwrangler
  • PedilegoPedilego TXMember Posts: 15
    CCC said:
    ^ I didn't suggest they wouldn't, I wrote they already have (as a series) and that if they did a set as part of Friends, they'd use the cute style animals that are part of the friends range. 

    You've bumped just about every thread mentioning animals or zoos to promote your ideas project. This is a Friends thread, your project really doesn't fit, it is completely the wrong style for Friends.

    Many AFOLs don't like the Friends animals, so a zoo coming out in Friends could well be the worst thing for people wanting a City type zoo.
    First, sorry, I mis-interpreted your point about past Friends sets relating to a future zoo.

    But you're legitimately way off base on your other thoughts. All I'm going to say is:

    • If you or a mod wants to question my motives, I'm happy to put that to rest via PM.
    • A zoo is gender-neutral & it makes sense to get Friends-fans input (thanks to all that have been giving their thoughts). Even my old project used a number of Friends-specific parts.


  • AllBrickAllBrick UKMember Posts: 1,419
    edited July 2016
    Just my two pence worth here.

    Is it possible TLG may not want to make a zoo because they are now controversial and open to protest?
    andhe
  • mr.pigglesmr.piggles Snow FortMember Posts: 326
    AllBrick said:
    Just my two pence worth here.

    Is it possible TLG may not want to make a zoo because they are now controversial and open to protest?
    That was my thought precisely. 
  • PedilegoPedilego TXMember Posts: 15
    AllBrick said:
    Just my two pence worth here.

    Is it possible TLG may not want to make a zoo because they are now controversial and open to protest?
    I was going to say they've never been shy about making Duplo zoo sets (which holds true for the past decade-plus), but on investigation of what's currently on shelves, it does appear that they're doing various habitats now (i.e. 10802 Savanna). 10805 Around the World is a non-zoo zoo. Interesting. : |
  • SumoLegoSumoLego New YorkMember Posts: 12,571
    edited July 2016
    ...about the only thing NOT covered is general adult life, though I doubt Friends would move in that category...
    I for one, would like some exciting sets of mini-doll adults passing out at 6:00PM on the couch while watching the news, or brick-built lawn chairs for watching children play soccer, or a mini-van capable of carting mini-minidolls to daily afternoon activities, or a minidoll attempting to change over three lanes in gridlocked traffic at 8:00AM?

    I want the 'pulling hair out' set showing the balancing of auto-payments in a checking account.  And filling out life insurance questionnaires.

    Adults are so boring.

    Although I may have contracted poison oak whilst cutting down and cutting up trees today.  That could be fodder for a new Friends set -  @SumoLego goes to the hospital because he's itchy.  If only I owned a helicopter and lighthouse!
    BumblepantsMattDawsontallblocktoomr.pigglesBricklover18dougtsricecakebobabricksherekittykitty
  • AllBrickAllBrick UKMember Posts: 1,419
    @SumoLego - I love the English language, you chop a tree down and then you chop it up.

    How ahout the school run set, divorce set or having a pet put down set?
    bobabricksSumoLego
  • CCCCCC UKMember Posts: 18,314
    Pedilego said:
    But you're legitimately way off base on your other thoughts. All I'm going to say is:

    • If you or a mod wants to question my motives, I'm happy to put that to rest via PM.
    • A zoo is gender-neutral & it makes sense to get Friends-fans input (thanks to all that have been giving their thoughts). Even my old project used a number of Friends-specific parts.


    So you'd be happy to have a zoo full of the existing Friends animals, maybe with new prints? Many other AFOLs (judging by reactions about the animals in Friends sets here and elsewhere) wouldn't be.
  • ThoughtsonblocksThoughtsonblocks United StatesMember Posts: 178
    The modular design theory is something that I think could apply to a number of different themes and I am honestly surprised Lego has not done it more often.  The modular buildings have obviously been a success and they are one of the only really concrete examples (recently) of related sets specifically designed to attach to each other.  I wonder if on some level Lego feels this stifles creativity?  I always thought the Zoo concept would best fit this, I even MOC'd some examples up a few years back.  Very similar to the Modular buildings in some ways except on a smaller scale, matching side walk designs that link up, exhibits that come in three sizes, a small square size designed to be about $20-$30, a medium sized rectangular display that is exactly the size of two of the smaller sets for $50-60 and a large enclosure that is square and exactly the size of two medium size or four small sets for about $90-$110.  Add in a flagship set that has an entrance (ticket booth, gift shop, snack bar/themed cafe, bathroom etc) for $150 and bingo.  Each set could stand on its own, or you could customize your own size zoo depending on your interests and budgets.  You could even include aquarium themed things.  Imagine how cool a reef touch pool would be.  Each set could be placed next to another so the side walks and walls continued around or across from each other so the side walks would double up to a full width walk way.  1 to 2 walls on each 4 sided enclosure would be viewing area, the other sides would be back walls with terrain (2D or 3D or both)  that would back against other walls from other enclosures.  Piece counts dont have to be too high at all to make this work.  I could also see a similar method being used for a more purposeful amusement park/state fair set up, shopping mall or strip mall (smaller less expensive heavily detailed mini-modulars that could be pinned together and re-arranged for a custom strip mall) or even a museum.  How about an arboretum? 

    As for Lego not wanting to get into Zoos to avoid controversy, I have a ton of Duplos my kids play with that are all from the Zoo theme that I could buy in stores still just last year.  
    Pedilego
  • ThoughtsonblocksThoughtsonblocks United StatesMember Posts: 178
    Oh yeah, and to seal the deal, how about a Zoo monorail?  Our zoo here in Minnesota has one.
    MattDawson
  • MattDawsonMattDawson Solihull, UKMember Posts: 1,203
    @luckyruss
    Why are you using airport base plates as roads? 
  • luckyrussluckyruss UKMember Posts: 872

    @Matt Dawson - indeed... 

    it was part of a much larger display and I ran out of road plates (which for me are original 1980s light gray), ran out of time for tile or brick built roads, plus thought the greenery looked more appropriate for my "out of town" area!

    Don't look at the roads - the right hand side looks terribly scruffy - it was at a school and looks like it's been shoved along somewhat :-(

  • ThoughtsonblocksThoughtsonblocks United StatesMember Posts: 178
    I updated my old modular zoo MOC this morning and took a couple pictures, its just a rough idea of how it would work.  Would want way more detailing inside the enclosure and I would want to rework the exhibit building.  Also, realistically the two back walls would need to be filled all the way in so they could back against other exhibits.  And there would be a door on the zookeeper entrance (or just not have a maintenance entrance at all).


    LostInTranslation
  • PedilegoPedilego TXMember Posts: 15
    edited July 2016
    luckyruss said:
    At risk of going back "off" topic (or perhaps it's just back onto previous topic), I put together a small "zoo" based on the main friends jungle / animal sets, together with mostly parts I got from the PAB wall (and a duplo brick!).  It worked ok to combine smaller sets into a larger one.
    Looks good! Though16x16 sized-exhibits & 96x96 total footprint needed to give sufficient space to small animals continues to worry me for a zoo with large animals hah


    @Thoughtsonblocks Agreed that modular would be ideal. Great job on the exhibt. Thanks for posting and jumping into the fray! Looks great from a zoo-goer's POV. 

    Your comment below is my aim, so just to talk it through a bit:
    Add in a flagship set for $150 and bingo.
    I'd like a zoo like yours, but it's much more complex when considering the POV of TLG & the average Ideas voter hah:
    • The Ostrich is confined but the sidewalk can just be reduced to the narrow end. 
    • Play features would need to be added to justify the space & parts used for sufficient roaming space & depth in terrain to make a zoo passable on Ideas.
    • I could see total space as an issue: those plates/exhibits would add up, just the "flagship" set be 32x64 or larger for entry, shop and/or food, & some exhibits.
    • TLG has largely replaced baseplates with 16x16 plates but it's an easy swap.
    • Lego isn't real but people will still complain: How do folks feel about short walls? Ostrich, for example, aren't usually nice lol & it could jump over that one.
    As for Lego not wanting to get into Zoos to avoid controversy, I have a ton of Duplos my kids play with that are all from the Zoo theme that I could buy in stores still just last year.  
    I'm not so sure after looking online. It's pretty clear, too, they didn't just take a break from their decade-plus run of zoo sets. They replaced them with habitat sets (permanent or not is TBD). A zoo was on shelves a year ago, but nothing been released or conceptualized in years.

    Maybe the concept to be proposed on Ideas would have to be flexible enough to be modified into a version of Duplo's "Around the World" set if Lego liked it but doesn't like "zoo" anymore. Maybe like the @luckyruss zoo where the exhibits themselves can be their own wildlife area + a 4x16 plate with tiled walkway & fence that can be "scooted" next to or around the animal's home to assemble a zoo. 

    That or something really disperse like this (aka a zoo version of the Friends Roller Coaster set) (this is a super early conceptual draft, waterfall, tree, complete matching fence, etc. would be added):

    But IDK, I'm just talking it out and making points & proposing ideas to be discussed.


  • ThoughtsonblocksThoughtsonblocks United StatesMember Posts: 178
    All very good points, i think Lego could actually team up with a conservation group, make it more about protecting endangered species, rehabilitating animals and building awareness.  They could include a packet with each set in the same way superhero sets include the mini comic.  Have the booklet talk about the animal, how its being protected etc.  
    Sad that we are more worried about the controversy of a zoo then all sorts of potentially horrifying ramifications of star wars (one of the most popular characters is responsible for genocide, etc), super hero sets or even prison sets.
  • AanchirAanchir United StatesMember Posts: 2,852
    edited July 2016
    All very good points, i think Lego could actually team up with a conservation group, make it more about protecting endangered species, rehabilitating animals and building awareness.  They could include a packet with each set in the same way superhero sets include the mini comic.  Have the booklet talk about the animal, how its being protected etc.  
    Sad that we are more worried about the controversy of a zoo then all sorts of potentially horrifying ramifications of star wars (one of the most popular characters is responsible for genocide, etc), super hero sets or even prison sets.
    The difference in controversies over zoos and controversies over Star Wars is that zoos are real and the events of Star Wars are unmistakably not. I, for one, love zoos and am not sure whether controversy would be a factor in the LEGO Group's reluctance to make zoo sets outside of Duplo. But if they are refusing to make zoo sets because of some perception of real zoos doing bad things to real animals, then that's a lot more understandable than refusing to make sets about a made-up character because they did bad things to other made-up characters.

    It's the same as why a theme like LEGO Nexo Knights or LEGO Star Wars will never be "just as bad" as a set based on real modern military conflicts. It's fine to draw a line in the sand about what content is appropriate for a LEGO set or theme, but where that line falls is bound to differ between a theme set in a world that could never be confused with our own present-day world, and a theme in a world based directly on the real world in the present day.
    AllBrick
  • tamamahmtamamahm Member Posts: 1,956
    All very good points, i think Lego could actually team up with a conservation group, make it more about protecting endangered species, rehabilitating animals and building awareness.  They could include a packet with each set in the same way superhero sets include the mini comic.  Have the booklet talk about the animal, how its being protected etc.  
    Sad that we are more worried about the controversy of a zoo then all sorts of potentially horrifying ramifications of star wars (one of the most popular characters is responsible for genocide, etc), super hero sets or even prison sets.
    Animal rescue was done as a theme and done recently...

    Jungle Rescue Base
    "Co-ordinate your animal rescue missions at the Jungle Rescue Base! Help Andrea climb the watchtower and use the telescope to look for animals in danger. There’s a panda that needs your help! Slide Andrea down to the rescue boat, rescue the panda in distress and help Stephanie check it over in the mobile medical station. Jump on the zip line to slide down to the living quarters. Take a shower in the bathroom at the end of an exciting day and help the girls cook and eat dinner together with the animals before heading to bed for a good night’s sleep. There’s another busy day of animal rescue in store tomorrow! "
  • AllBrickAllBrick UKMember Posts: 1,419
    edited July 2016
    Lets not forget about the incident recently at Cincinnati zoo, off putting to say the least.

    I'm not a fan of zoos in general although I like the idea of a LEGO one. I quite enjoy hunting (pardon the expression) for animals in other sets to create my own interpretation. Also, part of me would prefer brick built animals, like the bear from this years RV set.
  • datsunrobbiedatsunrobbie West Haven , CTMember Posts: 1,529
    I remember seeing a MOC called "fast food machine" that made me think of a combination zoo/restaurant. No way LEGO would make such a thing, but it looked hilarious. I've been to many seafood restaurants that feature a tank where customers choose the live lobster soon to be their meal, but beyond that most people don't seem interested in meeting their dinner before it hits the plate.
  • SumoLegoSumoLego New YorkMember Posts: 12,571
    I think there is a bit of zoo brush-back.  But if there is one - there better damn well be an elephant!
    mr.piggles
  • VenunderVenunder Nottingham, UK.Member Posts: 2,518
    edited July 2016
    I think an animal theme would be better focused on a City sub-theme, called Conservation or Safari. 
    This could focus on several sets inlcuding several different animal moulds (Elephant, Giraffe, Hippo, Zebra, Gazelle, Lion, Hyena,) including safari lodges, with Conservation scientist, tan coloured 4x4 jeep like vehicles with nature guides, and maybe even a couple of helicopters for radio tagging or hypodermic rifles for animal relocation using the bigger helicopter, Every city theme needs at least two helicopters. :)
    The police part of the theme would be game wardens vs poachers. :)
    mr.pigglesBumblepantscatwrangler
  • sklambsklamb speaker of American EnglishMember Posts: 494

    Sounds like a pretty good follow-on to Arctic and Volcano, @Venunder! Though I'd only expect two or three animals--a new print of the horse for Zebra, an Elephant, and perhaps a brick-built Giraffe or Lion. I'd love a new deer-type mold, of course, but given there's been one for Princess I don't see a system-style deer any time soon. To be fair, a reprint of the reindeer with smaller eyes and new antlers could make a very convincing elk or moose. Of all the Friends/Princess animals that reindeer is the closest to being styled like system animals, at least IMO.

    Then again, why stick with Africa? There are enough bears of various sizes that a North American wilderness with bears as an apex predator could be easily generated, and bears might seem more child-friendly than a world ruled by lions. Or you could have a park reconstructing pre-modern Europe, with black cows for the auroch, some reprinted horses for tarpans, and bears/wolves for the predators. Wardens vs poachers and the easy incorporation of jeeps and helicopters still applies, of course.

  • TheOriginalSimonBTheOriginalSimonB Felixstowe Member Posts: 1,412
    Add whale watching and they could squeeze a lighthouse in too.
  • sklambsklamb speaker of American EnglishMember Posts: 494

    Isn't a set like that coming out in Creator soon?

  • MattDawsonMattDawson Solihull, UKMember Posts: 1,203
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