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Mind you, that was around the time I noticed that when I built a really cool spaceship, it just happened to get smashed up by his in the ensuing game, so maybe there was method in my madness...
The baseball card bubble burst because around 1990 most companies were vastly overprinting mediocre cards.
I got first generation Pokemon cards on clearance, but that didn't seem to rise and fall as dramatically as some bubbles.
The other thing is that, on the whole (there are exceptions) Lego isn't producing a collectable product in itself - their product will be designed and priced to what the market can bear and, on the whole, they seem to get it right (again, some exceptions!). I'm not sure of their impact on sales figures, but I imagine that any collectable market bubbles that burst will primarily hurt resellers rather than TLG.
It's where the comparison to comic books, baseball cards, and beanie babies falls far short. The baseline value of the component parts of those items is essentially $0.00. While it is easy to envision scenarios where the value of boxed sets drop as low as 50%-75% of RRP, it is hard to envision a scenario, outside of complete global economic meltdown, where the value of the parts themselves ever drops below, say 50%, of the RRP of the set.
So, unless you are investing by buying sets at 3x RRP, you are probably pretty well insulated from huge losses. You might not make gains, and you might take small losses, but there isn't a realistic scenario where that set drops to $0.00 in value.
Lego would have to drop in worth to the point of only being able to sell the ABS for slag to be a comparable situation.
of course it's a different game if you are buying FROM the aftermarket at 2 to 3 times RRP. Much riskier there. Speaking of, anyone check in on the guy who bought up hundreds of special edition crawlers at 3x RRP?
I don't see how it would suggest that at all. All it would suggest is that they aren't going to pay as much for it, which is why inflated things (like the UCS MF, exclusive figs, et al) are risky, and could plummet instantly if there were a bubble bursting of some kind. That FB in your closet is relatively safe.
IMO, TLG has done quite a few things in recent years to "combat" the secondary market.
There has been an explosion of sets and themes. It is hard to keep current. Of course, that still doesn't help you if you just need to have a discontinued set/theme.
There are now bigger and more detailed sets. There are more and more sets over, say US$120 (pick your own number), which are aimed at AFOLs. Sets like the US$350 GBHQ exist because TLG knows AFOLs are willing to pay for it (as evidenced by secondary market prices).
Some Exclusive sets are also kept way past their expected shelf life. This is a pleasant surprise for me cos some of the 2013 sets are still available -- I missed them in a mini-dark age -- and I'll be getting them slowly.
In that sense, every set is its own bubble. And in fact, we have seen the effects of such a bubble burst recently, with the re-release of the CMF chicken man. His price has plummeted on the secondary market, yet the prices of the bumblebee, bunny guy, etc have remained stable. It was a small, individual bubble burst that has had no effect on very similar sets.
The only way I see the whole LEGO bubble can burst is if LEGO does something that makes LEGO unpopular in general.
As middle aged AFOL I can remember when toys were quite a scarce commodity for most of society, who generally had less disposable income. Although there were also far fewer sets produced my family certainly never had enough spare money to buy them all.
Getting Lego was quite difficult because it was expensive.
This has changed over time, In the 80's, 90's and millenium there were more people and more people had more disposable income, but there were also more Lego sets to buy.
So more people were buying lego for their children, children who have now grown up to be AFOL's and parents who buy lego for their children.
The Lego market is not a bubble but an expanding spiral.
The Market for Lego has expanded with the population who can afford to buy more of it.
As the world becomes progressively less poor. The market for all luxuries including Lego is rising.
TLG have spotted this and are filling the market with hundreds of new products each year and yet this is still not enough to fill the demand?
In 10 years time the market for Lego will be even stronger because more of the world will be less poor and the children who have lego now will be AFOL's or parents who buy lego for their own children.
The only end to this will be ?
I cannot see clone brands reproducing, for example, The Zombies. And even if they did, how many collectors would buy that and feel they had a complete collection? I doubt very many of those sold now are going to kids as play objects. So I don't think the clones will have much effect on the sets market.
For minifigs, I agree that clones will have an effect on the secondary market. But only really on the cheaper (as in from regular retail sets) figures. These sort of figures are significantly cheaper if you buy the clones, so this affects set sales and secondary market sales of those figures. Many kids (and adults) want the general release figures and are possibly willing to pay the $20 or whatever for those figures. Thus being able to buy a fake $20 figure for $1 does affect the market. However, I don't believe that clones really affect the market for the exclusive figures. Although these figures might be cloned, I don't think anyone buying the cloned version was ever really in the significantly different market for the original. Kids and adults may want the exclusives (just as they want the general release figures), but if they are not willing to pay the $500 asking prices for those figures, then they are not really in the market for originals anyway. So in that case, clones have little effect on the market for the originals. Thus being able to but a fake $500 figure for $1 doesn't affect the market, as they were never in the market in the first place.
I also think that LEGO has actually become (bizarrely) less of a significant part of children's childhood than it was when I was young. My kids have FAR more lego than I had, they have a parent enabling it for them in a way I never had. Yet, at the age of 10 my oldest is currently showing very little interest in LEGO sets any more (there weren't any sets on his birthday wish list at all), my youngest at 8 even too. Whilst kids now have a lot of LEGO they also have a lot of other toys/distractions/hobbies as well and honestly I don't think they are as occupied with it as I was. Now that might just be myself and my kids, but I suspect not.
I don't expect a bubble to burst, although I can see a slow decline to the point where used sets can no longer be sold at near to what they were bought for new. At that point it might be interesting to see how much of LEGO's growth has been sustained by the knowledge that its an unusual toy in that it holds its value. With that its possible (if unlikely) you see a knock on more serious drop. A bursting of the minifigure bubble is entirely possible just because the prices are crazy and in no way represent the value of the item.
However, the most likely issue is a terrible decision or number of poor decisions from LEGO management. If the LEGO brand becomes diminished to the point that its just another toy brand then the desire to collect it falls away for all but the strongest.
Why not? There's a clone Cafe Corner - and which has some people licking their lips.
Be careful with that. There are people who BrickLink to get "complete collections". There are people who make substitutions to get "complete collections".
The primary ingredient for a collection is the design, although some people aren't too bothered about precise colours. Some people want all the rest of the bits - the instructions and the box, but some don't. Others want them to have all come together (as an original set), but some don't. There's no reason to assume that some people will be happy if the pieces, or some of them, aren't LEGO.
I can't put a number to any of those; neither can you. But each of them influences the secondary market.
^^ I suspect most LEGO collections, certainly not all, are based around the brand rather than the design.
If Lego opens their own animation studio or trys to develop games or make its own T-shirts, then I'll be worried. Their core business is blocks. And blocks is what they sold billions of dollars worth...
Whilst that doesn't necessarily mean TLG doesn't have significant interests elsewhere, it shouldn't surprise us that there many other companies doing much the same thing in the other 90%.
If the LEGO Group's profitability, even in a specific theme or category, begins to decline, it's safe to say that they're now in a position to notice and respond accordingly. And while it might frustrate people who think their personal favorite theme deserves a bigger budget (I've seen this from Bionicle fans, Castle fans, Space fans, train fans, you name it), LEGO is probably better off now that they're paying closer attention to how much each theme is costing them versus how much it's bringing in.
Maybe TLG prefer to work with partners like Yellow Giraffe?
There must also be a market in South Africa and possibly other capital cities of the African continent.
South America also seems to be under exposed to TLG?
But it seems like a Lego store in the capital cities could work.
I guess they have looked into it and decided there are just too many problems and uncertainties?
China is a whole other story.
Comics, cards and beanies are not and never have been worth zero. You can always sell them for something. That something may be less than what you bought it for, hence a loss, but even a "give away price" is something. There's also no "component parts" to this items, so it's silly at best to even bring the concept up. While I agree that an absolute comparison is hard to make, a bubble market is a bubble market.
So the point of all of this is: Is the whole greater than the sum of its parts or less than? I've done this calculation before and people didn't get it, so here's another crack at. Let's take the CC as an example. Bricklinking it cost around a $1,200 vs. $2,100 for a sealed one vs. the orginal price of $140. Now if the market collapses and all you can do is sell it for parts and we assume the current reasonable minimum prices of these parts it works out to be around $65. That's $75 loss.
As far as your second example, that $75 worst case scenario still represents only a ~50% loss on investment. If you invested $10,000, and the worst happens, you are still going to recoup $5000 in a liquidation. How much did a $10,000 beanie baby investment end up being worth when that market collapsed?
Inflated: UCS MF, CC, Grand Carousel, Taj Mahal, comic con figs, Mr. Gold, etc.
Normal: Modulars, Maersk, CMFs, etc.
The risk (i.e. potential for loss) between Normal and Inflated is exponential in size, which means that there's really no blanket statement you can use to cover both when it comes to some kind of crash.
Inflated, bubble, it's not a coincidence those terms are used.
To reference the baseball card market, it's not unlike how the collapse of the market in the bulk-produced crap of the 80s and 90s really had negligible or no impact on the long term valuation of the truly rare vintage cards.
A Lego brick is a molded piece of plastic. The relative utility value of a Lego brick is greater than a stuffed piece of cloth, or a ceramic figure.
Regardless, I think the argument that my hobby is more valuable than yours is on a base level, silly. Only coin collectors can really claim such a position.
Frankly, I find the collection of mass produced specialty game cards completely absurd. But I get that there is a market for it. If I had a pile of cash to invest, it would not be there!
(I also occassionally watch Antiques Roadshow and am amazed.)
I haven't done the math, but I'm guessing the other MTG cards I sold for $1000 total (Moxes, Ali From Cairos, Juzam Djinns, plus boxes of others) back at the same time would get me at least $25,000 in the current market.
I thought I was robbing the guy. Ouch. Anyone got a time machine handy?
The comparison with MTG type cards us interesting. Wizards of the Coast have done well in keeping that game alive, and not killing the secondary market. It is a lot like Lego. A card is just a piece of paper with printing on it. But then a Lego brick is just a piece of molded plastic. Is the intrinsic worth of a Lego brick more? Of course, someone into Lego can find many uses for the brick. But then someone into card games will find uses for the cards. So long as there are fans, there will he value. If WotC mass produced the old rare cards, or made many different new rare cards they could well kill the hobby, and also the secondary market. The full secondary market bubble only really bursts if the hobby becomes unpopular. The same could happy with Lego. If it became unpopular people would have a lot of plastic bricks. If they and others no longer have interest in them then the intrinsic value is very low.
(And then I remember selling 10 or so Ken Griffey Jr. 1989 Upper Deck rookie cards for around $150.00 a piece. And a non-sports card collector would have similar confusing thoughts.)
It's just when the bottom of a market falls out and the $150.00 card isn't going to appreciate any further, and can be had nowadays for $20.00, then you really have nothing to bemoan or complain about. If my UCS MF "declines" in value and can be had for $500.00 - I'll still be happy possessing what I've got. If that $8000.00 MTG card is suddenly worth $50.00, then I'd be happy selling it for $500.00 - as you probably got it at a heckuva lot less than that!
Although I think there are comparisons with the collector card market, there are significant differences - mostly in their mass market appeal. If MTG were anywhere near as prolific as Lego, I'm sure their focus would not be propping up a secondary market, but instead selling as much as they can on the primary market. (Lego does throw a bone out there from time-to-time - Bat-Pod and Mr. Gold - to whip up fervor in the secondary market.)
Fundamentally, if I'm really enthusiastic about the card game - I can make my own cards and forego the $8000.00 acquisition cost for the exclusive card. Making my own Lego bricks would not go so well.
This is coming from someone who has children that occasionally ask for Pokémon cards and do cartwheels when a Mega EX thingy pops up in a packet.