He's a brand ambassador, yet he comes out with this rubbish:
"When I was a child, Lego came in brick form. You would buy boxes of random bricks and you would use your imagination to build your mind. The box of multi-coloured bricks would be transformed into anything you wanted, free from the mantles of prescription. There was no right and no wrong. Everyone was a winner."
"Today, Lego sells most of its bricks in kit form. Big and, dare I say, expensive boxes with intricate instructions on how to build remarkable things like space rockets or sunken ships.
“Where once Lego offered a whimsical form of escapism into the world of sub-conscious encouraging creativity and imagination, it has transformed into a rigid box-ticking discipline where children are encouraged to build by conformity.
“One misaligned brick during assembly or one tiny lost component can spell disaster."
@drdavewatford - someone needs to tell Lego so they can do damage limitation on this nonsense.
The only thing he's right about is that he can dare to say they're expensive. Although considering he was educated at Bryanston School casts a small amount of doubt as to whether he would consider Lego to be expensive as he was growing up.
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