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From what others have posted, there's also the 2016 Lego calendar with purchases over $75 in-store. I think people were saying that one has coupons in it. So there's that.
The difference with the calendar this year is the coupons will be spread over the year, and having a longer lifespan of just 30 days as I LEGO apparently got a lot of complaints from parents who had to go to the LEGO store once a month, many Im sure in winter conditions (Ie extreme cold, snow, etc) to cash them in. So LEGO apparently is trying to spread out the time to use the coupons, which is fine by me.
The other issue I had was the coupon for A BaF instead of a set of 3, I think it confused the stores as some thought it was for a 'clamshell' of figures and not just one figure, also having to use a clamshell for one figure was silly. I hope they at least expand that to be for one set of 3 BaF instead.
If LEGO decides to provide the employee figure again I think it would make sense and definitely make them more 'common'
Though the one I get will be going straight to my wife (she LOVES the pictures of it) there's another consideration when trying to get a discount on exclusives.
Heck, if you sold yours for that much a $100 item would be around $65 (assuming $10 in double VIP points and a net profit of $25 for the house.) That is of course if you can keep it away from your family! ;-)
Second, I think that just reinforces the old saying 'a sucker born every minute'. Even if people are going to buy one on the secondary market because they do not want to buy a LEGO set to get it, it seems mighty silly to buy one for 35 dollars. People would be better off buying a 99 USD set from LEGO and get the set.. but to each their own I guess.
I thought it was nice to shop in the store when it wasn't crazy packed like it typically is on a weekend.
I agree with @madforLEGO in that if I wanted one of the promos to the point where I was willing to spend $30 dollars then I would just buy a $100 set and consider it 30% off. That's a decent deal on any set, but even better on an exclusive. At the same time I understand how others may not want anything other than the promo so spending an additional $70 on stuff you don't really want doesn't make sense - no matter how good of a deal it is.
Of course that all went to pot when my wife saw the promo picture, and suddenly the woman who NEVER puts up any Christmas decorations "had to have" it! Oh well... :-)
Got the Gingerbread house and calendar, sadly no advanced opportunity to get that Christmas tree ornament.
April-June: Redeem the coupon for 100 Bonus points with any VIP purchase
July-September: Redeem the coupon for a Free Exclusive LEGO Minifigure with any purchase, and the picture is a question mark, so not known yet what that fig would be. Although looking again it appears to be a Nexo Knight figure (has the Nexo Knights icon over it) :-(
And you do not get them for every month, it is when that coupon can be redeemed in case of any questions about that.
Pretty uninspired IMO, at least last year it was worth it to redeem all the coupons. With these I see the 100 bonus points the only thing worth going to the store to redeem.
IIRC, last year's calendar pretty much forced you to use the coupon since it was good for only one month.
From a business POV, you have customers continually coming back whereas the 2016 calendar has you coming back for periods of months and for less.
As for the underwhelming coupons, LEGO got a lot of complaints about people having to go to the LEGO store each month for Jan-March to redeem coupons. So those in the south, not a big deal, to those up in the northern parts of the US, sometimes the weather does not always agree with getting somewhere, so I think LEGO did it this way to spread it out better, but that was when people thought the calendars would be at least like those last year, with what I would consider decent offers. The ones this year, aside from the 100 bonus points one, are pretty weak in general.
The purpose of the coupons are to encourage people to come in to the store. Spreading it out really defeats that point IMO.
I spent over $400 pre-tax, yet only received one gingerbread house and one calendar. I didn't expect to get more than one of each—from what I recall detailed in the terms & conditions on the invite both giveway items had the standard "one item per purchase/customer/household/family unit/whatever" limit. Cheers to those lucky spenders who received more—I envy you you're good fortune, but do not begrudge you one bit for it, enjoy your bonus rewards in good health!
From memory they were:
Lego Store Employee
Train Ornament (in the really nice red bag)
Ninjago Kai Drifter
Mini MINI Cooper
Worriz's Fire Bike
Azari's Magic Fire
I think that was it.
Initially I was told that the calendar and Gingerbread House wouldn't stack, unless I could "unstack" the transaction into a $99 one and a $75 one. When I asked again I was told they would.
I ended up buying the Red Five X-Wing. It's been listed as Sold Out online for a while now and I was surprised to find it. I feel like it could just end up coming back in stock (I was told they got two shipments of it in the past week) but better safe than sorry since I thought I missed it in the first place. I also got the Elves Pegasus Sky Sleigh for my fiance for Christmas.
Although the mall my local Lego store is at apparently prevents people from parking there too early during the holiday season. I spent five minutes driving around trying to find an open parking lot before asking one of the security guys because everything was barricaded or roped off. I guess they do it to make sure that employees can park without an issue.