70599 Cole's Dragon 9.99 €
70600 Ninja Bike Race 19.99 €
70601 Sky Shark ?
70602 Jay's Elemental Dragon 34.99 €
70603 Raid Zeppelin 32.99 €
70604 Tiger Widow Island 49.99 €
70605 Misfortune's Keep ?
70606 Ninjago Movie Set #1 (GA)
70607 Ninjago Movie Set #"" (TT)
70608 Ninjago Movie Set #3 (SA)
70609 Ninjago Movie Set #4 (MP)
70610 Ninjago Movie Set #5 (JS)
70611 Ninjago Movie Set #6 (SC)
70612 Ninjago Movie Set #7 (LD)
70613 Ninjago Movie Set #8 (NW)
70614 Ninjago Movie Set #9 (JJ)
70615 Ninjago Movie Set #10 (KM)
70616 Ninjago Movie Set #11 (ZT)
70617 Ninjago Movie Set #12 (BS)
70620 Ninjago Movie Set #14 (NC)
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It's interesting that the Ninjago movie sets are still on next year's roster when the movie itself has been pushed back to fall 2017.... that worries me a bit since it suggests LEGO was not prepared for the movie being delayed.
hyped to the max!!!! skypirates are definitely the coolest thing i know of!
"screw exerything and become a skypirate"
70604 Tiger Widow Island!
70602 Jay's Elemental Dragon
From the descriptions I've heard, the figures in these photos in general were fairly preliminary, reusing a lot of older parts and decorations without a lot of rhyme or reason. So I wouldn't read too much into them.
70600 Ninja Bike Chase
70599 Cole's Dragon
70601 Sky Shark
Seems to have a reissue of those air balloon pieces from the Heartlake Hot air Balloon set.
The first two episode titles seem consistent with the sneak peek that was shown at the SDCC Ninjago panel, which showed the ninja on the run from the law. The spelling of the third, "Enkrypted", suggests to me that we'll end up revisiting Kryptarium Prison. Which might be where the ragtag bunch of misfits that make up next year's mix-and-match pirate crew hails from. We've already seen that many of the ninja's past foes were locked up there, so I think that seems plausible.
Key visual for next year! From the LEGO Ninjago Facebook page.
There hasn't been a whole lot of story discussion here, but somebody on Eurobricks found this activity book listing on Amazon that describes the story: "A powerful djinn called Nadakhan has been brought to Ninjago and is rounding up his crew of sky pirates to take over the island. The ninja must stop the invasion before the powerful djinn turns all their wishes into nightmares."
I do really love how Ninjago has constantly reinvented itself. My nephews are crazy for it right now, as are a colleague's two boys. (I've acted as a go-between for them for trading stickers for the Ninjago sticker album!)
I think Sky Pirates will be a big hit with the little chaps and if they keep making cool sets with interesting parts they'll be a hit with me too.
However, if we compare Ninjago search interest to LEGO City and LEGO Star Wars search interest, things get even more interesting. Apparently, search interest for LEGO Ninjago has been stronger than search interest for either of those other two themes since the start of this year. Also, it's had stronger mid-year (June and July) search interest than these themes every year since 2012 — even during its 2013–2014 slump.
Now obviously, I know the new Star Wars episode will be HUGE for the LEGO Star Wars theme, possibly bringing it to heights it hasn't seen since May 2003 when Episode III came out. But when you consider that Star Wars and City are regularly the LEGO Group's two strongest themes, it's interesting that Ninjago has presently surpassed them in at least this one respect.
It will be interesting to see where things stand when we see next year's annual report. How much of this search interest will translate into actual sales for each of these themes? Is there more that the LEGO Group could or should be doing to turn this online engagement with the Ninjago brand into money for the company?
This year Ninjago got a D2C set for ages 14+, and next year it's getting Juniors sets for ages 4–7. Both of these things help capitalize on audiences outside the typical Ninjago set's 7–14 age bracket. Judging from some of the comments I've seen here on Brickset from parents whose 4– and 5-year-olds already love LEGO Ninjago, the Juniors sets in particular could be a good move for the theme.
Another step I'd like to see the LEGO Group take is to try and boost Ninjago sales with girls. Ninjago was conceived and developed primarily as a boy-oriented franchise, but according to this interview from last year, around 30% of the show's viewers at that time were female. This is also reflected in what I've seen on sites like Facebook, Twitter, and Tumblr, where female Ninjago fans have a huge presence. Now, I'm obviously not advocating for LEGO to release Ninjago sets based on the mini-doll, as cute as that might be. Consistent branding is pretty important, and character designs are a part of that. But I think it could be useful to look closely at what girls love about the TV series and whether that's being reflected in the actual product offerings.
We've recently seen some good steps in that regard, like bringing the ninja's dreamy action hero hair into the 2014 and 2015 sets, or creating LEGO versions of characters from the show like Dareth, Misako, and Zane's falcon. New female characters like Pixal, Skylor, and Bansha (the sets' first real female villain) have been introduced, and Nya, the series' lead female character, has started appearing in more sets and been promoted to a role as an actual ninja. A fan fiction contest was even held this year on the LEGO Message Boards, and the two winning stories (both by girls) will be published in an upcoming Scholastic chapter book. But I still think there's probably a lot more that could be done to get girls buying, playing, and building with Ninjago sets.
Anyway, I've rambled long enough about this!