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Toys R Us Star Wars Force Friday LEGO Events announced, are you ready?

hechenbhechenb Member Posts: 32
in Buying & Selling Topics
So here is the full press release (info from http://www.thebrickfan.com/toys-r-us-star-wars-force-friday-lego-events-announced/): TOYS“R”US® TO LAUNCH NEW STAR WARS™ SAGA PRODUCTS WITH MIDNIGHT OPENING EVENTS WORLDWIDE The Next Chapter of the Legendary Franchise Begins at Toys“R”Us Stores Across the Globe on Force Friday, September 4 at 12:01am as Fans Get First Access to New Toys, Exclusive Giveaways and More; Company’s International Flagship Store in Times Square to Host Historic Star Wars Toy Exhibition and Ultimate Midnight Opening Celebration WAYNE, NJ (August 4, 2015) – Toys“R”Us® is going into hyperdrive and preparing an out-of-this-galaxy, global celebration for the upcoming debut of toys based on the next chapter of the Star Wars™ Saga at 12:01am on Force Friday, September 4. Counting down to the highly anticipated toy launch and this fall’s new theatrical release, Toys“R”Us stores worldwide and Toysrus.com have transformed into Destination: Star Wars, every fan’s retail source for The Force with hundreds of new products, including those only available at Toys“R”Us. On Force Friday, Toys“R”Us stores around the globe will open their doors for special midnight opening festivities, providing customers of all ages the opportunity to be among the first to purchase must-have merchandise, receive exclusive giveaways and immerse themselves in all things Star Wars. The company’s international flagship store, Toys“R”Us Times Square in New York City, will host a historic Star Wars toy exhibition leading up to the grandest midnight opening celebration of all, welcoming legions of eager fans with costumed characters, signing events, giveaways and more all day on Thursday, September 3. Click to Tweet: .@ToysRUs announces nationwide midnight openings for #ForceFriday & epic #ToysRUsTimesSquare celebration! #DestinationStarWars “Since the introduction of the first Star Wars toy in 1977, Toys“R”Us has served as the ultimate destination for Star Wars playthings, providing millions of kids and collectors worldwide with their most beloved memorabilia,” said Richard Barry, Executive Vice President, Global Chief Merchandising Officer, Toys“R”Us, Inc. “Since then, Star Wars has become a time-honored franchise with loyal fan interest, making it a perennial, top-selling licensed property. With the upcoming introduction of the new Star Wars toy line, we’re excited to welcome the next generation of fans into our stores around the world with exclusive products, special events, feature shops and giveaways.” Toys“R”Us to Help Fans Worldwide Build Their Toy Empires With operations in 38 countries, Toys“R”Us is leveraging its global footprint and position as the toy authority to provide an unprecedented Star Wars experience worldwide. On Force Friday, September 4, Toys“R”Us locations in Australia, Canada, China, France, Germany, Japan, Poland, Portugal, Spain and the U.K, will open at 12:01am to welcome eager shoppers. The first customers to line up for the big product debut will receive Star Wars giveaways, including an exclusive poster, as well as the chance to be among the first to purchase exclusive Star Wars merchandise in dedicated front-of-store feature shops. Leading up to Force Friday, stores in each of these countries will count down the minutes to 12:01am on September 4 with digital clocks, as well as Star Wars-themed microsites on each of their respective e-commerce pages. Social media users can follow the company’s worldwide midnight openings on each country’s social media channels, as well as via the Toys“R”Us U.S. Twitter channel, @Toysrus. Midnight Openings Descend on Destination: Star Wars in the U.S. When the clock strikes 12:01am on September 4, all Toys“R”Us stores in the U.S. will open their doors, giving customers the opportunity to be among the first to purchase hundreds of new Star Wars playthings, including a wide variety of merchandise they can’t find anywhere else.*As an added bonus, little Jedi Knights and their families attending midnight opening events will have the chance to receive special giveaways, including a limited edition LEGO® Star Wars Commemorative Brick and an exclusive Star Wars poster, while supplies last.** Also at midnight on Force Friday, shoppers will be able to browse and purchase the new products online at Toysrus.com/StarWars. Those eager to count down to the highly anticipated toy debut can now find digital clocks at all Toys“R”Us locations nationwide and online at Toysrus.com/DestinationStarWars. Beginning on Force Friday, dedicated Star Wars feature shops will be found at the front of all stores nationwide, featuring a combination of figures, construction sets, accessories and more, plus updated countdown clocks reset to tick off the minutes to the release of the new movie. Additionally, gamers can now preorder Star Wars Battlefront™, the ultimate Star Wars video game experience, along with Disney Infinity 3.0 Star Wars, at Toys“R”Us stores nationwide and online at Toysrus.com/StarWars. For the latest Destination: Star Wars news and updates, fanatics can follow @ToysRUs on Instagram and Twitter, as well as Facebook.com/Toysrus. Followers are encouraged to post photos of their Star Wars toy empire, themselves dressed in their best Star Wars cosplay and their midnight opening experience, as well as engage with one another and Toys“R”Us using #DestinationStarWars. The Force is Strong at Toys“R”Us Times Square The biggest midnight opening celebration will take place at the company’s international flagship store in New York City, Toys“R”Us Times Square, where fans of all ages are encouraged to come dressed as their favorite Star Wars character and take part in dozens of one-of-a-kind activities designed especially for Star Wars aficionados.*** The World’s Greatest Toy Store™ is kicking the party off early with a special exhibition featuring prototypes, originals and early editions of some of the best-known Star Wars toys in the world, curated by Rancho Obi-Wan, Inc., a non-profit museum that houses the Guinness World Record-certified largest collection of Star Wars memorabilia. Presented prominently throughout the store, “Destination: Star Wars – The Experience,” will be on display from Wednesday, August 26 through Monday, September 7 and will feature dozens of notable collectibles based on all six feature films from the Star Wars Saga, including the original first four mail-away action figures from 1978, a large-sized Chewbacca figure in never publicly-released The Empire Strikes Back packaging from Kenner Products and a rare 2003 LEGO Star Wars Cloud City building set.****
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Comments

  • hechenbhechenb Member Posts: 32
    Sorry for the bad editing... anyway it seems like there will be certain amount of commemorative bricks will be given to the first customers... wonder how it looks like... (why Boston doesn't have TRU!!)
  • dannyrwwdannyrww Member Posts: 1,394
    I;ve tried to read this announcement on other sites and it seems like so much of this is the Times square store....I hope the bricks are at all stores and with little or no purchase (its hard to walk into a store with no idea what the price/items are). There also is a make and take listed but again is that exclusive to the Time's Square store.
  • hechenbhechenb Member Posts: 32
    dannyrww said:
    I;ve tried to read this announcement on other sites and it seems like so much of this is the Times square store....I hope the bricks are at all stores and with little or no purchase (its hard to walk into a store with no idea what the price/items are). There also is a make and take listed but again is that exclusive to the Time's Square store.
    Really? I wonder how many bricks are they going to give away... If this is only for the TS store, I guess I have to check eBay again... hopefully the price won't be too crazy
  • Russell844Russell844 Member Posts: 2,392
    Based on this statement:
    As an added bonus, little Jedi Knights and their families attending midnight opening events will have the chance to receive special giveaways, including a limited edition LEGO® Star Wars Commemorative Brick and an exclusive Star Wars poster, while supplies last.

    It seems the commemorative brick is only for kids?
  • hechenbhechenb Member Posts: 32
    Russell844 said:
    Based on this statement:
    As an added bonus, little Jedi Knights and their families attending midnight opening events will have the chance to receive special giveaways, including a limited edition LEGO® Star Wars Commemorative Brick and an exclusive Star Wars poster, while supplies last.

    It seems the commemorative brick is only for kids?
    Yeah, it seems like the case... So sad for AFOLs... This was also happening for SDCC last year the fake-exclusive Azog... only given to the kids... So saaaaaad :(
  • Russell844Russell844 Member Posts: 2,392
    Probably won't stop me from trying.
    epyon396bobabricks
  • BillybrownBillybrown Member Posts: 748
    hechenb said:
    Russell844 said:
    Based on this statement:
    As an added bonus, little Jedi Knights and their families attending midnight opening events will have the chance to receive special giveaways, including a limited edition LEGO® Star Wars Commemorative Brick and an exclusive Star Wars poster, while supplies last.

    It seems the commemorative brick is only for kids?
    Yeah, it seems like the case... So sad for AFOLs... This was also happening for SDCC last year the fake-exclusive Azog... only given to the kids... So saaaaaad :(
    They hate AFOLS (in the UK), if I turned up they'd call security and kick me out lol
  • hechenbhechenb Member Posts: 32
    Billybrown said:
    hechenb said:
    Russell844 said:
    Based on this statement:
    As an added bonus, little Jedi Knights and their families attending midnight opening events will have the chance to receive special giveaways, including a limited edition LEGO® Star Wars Commemorative Brick and an exclusive Star Wars poster, while supplies last.

    It seems the commemorative brick is only for kids?
    Yeah, it seems like the case... So sad for AFOLs... This was also happening for SDCC last year the fake-exclusive Azog... only given to the kids... So saaaaaad :(
    They hate AFOLS (in the UK), if I turned up they'd call security and kick me out lol
    This is really bad, I am sorry for that... I know that LEGO maybe just a kind of toy, but it is not only for kids. We as customer should not be treated like that, it is not right... I personally haven't come across that kind of situation so far, hopefully LEGO can understand AFOLS some day, and treat us fairly.
  • hechenbhechenb Member Posts: 32
    Russell844 said:
    Probably won't stop me from trying.
    If I have the chance I will do that same :) For now, I think I will keep an eyes on eBay that day, and pray huge amount of promo bricks will be given out!
  • dannyrwwdannyrww Member Posts: 1,394
    Final_Sign said:
    So the free stuff is just for kids, at midnight, on a school night?  Great planning there TRU!
    Yeah...I'm wondering why they just didn't do all this the next day instead. Just seems unfair to kids that it is a school night. I was hoping I could do the crazy midnight thing with my kids.
  • fourstudfourstud Member Posts: 1,370
    edited August 2015
    Final_Sign said:
    So the free stuff is just for kids, at midnight, on a school night?  Great planning there TRU!
    What's the issue? It's a Friday night, they can sleep in in the morning. :tongue: 
    (we're using emojis now?)

    bobabricks
  • Final_SignFinal_Sign Member Posts: 101
    ^the 4th is friday, so this event is at 1201am Friday MORNING.  If you want to bring your kids they still have to go to school later that day on Friday.
    Pitfall69
  • ReesesPiecesReesesPieces Member Posts: 1,116
    Final_Sign said:
    So the free stuff is just for kids, at midnight, on a school night?  Great planning there TRU!
    Yea... Seems like they are rewarding negative parenting.  I would love to take my boys but this is way too late.  
  • KantSpellKantSpell Member Posts: 22
    Final_Sign said:
    So the free stuff is just for kids, at midnight, on a school night?  Great planning there TRU!
    When do your kids go back to school. Mine don't Finnish summer break till the day after Labour Day, Sept 8th.
  • Final_SignFinal_Sign Member Posts: 101
    ^August 27th.  Summers have gotten much shorter since I was a kid . . .
  • dannyrwwdannyrww Member Posts: 1,394
    August 25th here
  • hechenbhechenb Member Posts: 32
    Final_Sign said:
    So the free stuff is just for kids, at midnight, on a school night?  Great planning there TRU!
    Hhhh, didn't think of that. And 12 o'clock is usually the deep-sleep time for kids....
  • rawbobrawbob Member Posts: 535
    i'm in times square with my daughter on the 4th! however, we don't get there until the afternoon.
  • rawbobrawbob Member Posts: 535
    does anyone know if any of the Lego stores in Manhattan will be doing 'force friday' events? I am slightly disappointed all the Star Wars stuff at Toy"R"Us is happening on the 3rd and not the 4th. Why have a big promo event on the day before all the toys are released?
  • scotty12scotty12 Member Posts: 831

    Anyone talked to their TRU staff to see what actually is happening for this event?  Is this a "kids only" brick and their only getting a few or can I hope to come across one on Friday morning at normal business hours?

  • dannyrwwdannyrww Member Posts: 1,394
    On facebook they said all who are in line will get one....my guess is gone by morning.
  • vwong19vwong19 Member Posts: 1,191
    School for my little ones doesn't start until the 8th. Sucks for some school districts. Anyway the incentive is not enough.
  • Russell844Russell844 Member Posts: 2,392
    The Brick Fan is reporting that the commemorative "brick" is actually a 1x6x5 printed panel. Meh.
  • hechenbhechenb Member Posts: 32
    I think I will keep my eyes on ebay for the brick.... since TRU is far away from here I live...
  • ARo2891ARo2891 Member Posts: 114
    check out what_the_brick on instagram.  They appear to have gotten their hands on several of the star wars bricks and said they were told anyone can get them at the event tomorrow night.

    https://instagram.com/what_the_brick/
  • brownbricks720brownbricks720 Member Posts: 47
    One of the nice things is that I am not doing anything tomorrow night. I'll probably get  to TRU at 10 with snacks, my college homework, and of course a Star Wars t-shirt like everyone else. The brick looks lovely. I would love to try and get 2 of them. I dont know if that will be possible since I am by myself. 
  • KingDaveKingDave Member Posts: 973
    So is this promo on in the UK or just the US?
  • Pitfall69Pitfall69 Member Posts: 11,454
    edited September 2015
    In the US, kids go back to school at different times. My nephew has already been in school for a few weeks; my daughter doesn't start school until next week. What is Toys R Us to do, check with every location all around the world and have the event based on when kids go back to school? Also, this isn't a Toys R Us thing. Hasbro, Lego and other toy and merchandise manufacturers want their products released at the same time.

     You don't have to bring your kids with you to "Force Friday". Go to TrU at midnight, grab the free give-a-ways for your kids and then bring them back to TrU later that day. 
  • VenunderVenunder Member Posts: 2,655
    UK TRU is selected stores only so check your local one to find out  what is happening.

    Smyths toy stores are also doing a selected store event thing.
  • ShibShib Member Posts: 5,459
    I just checked both TRU UK and Smyths...far more Smyths branches doing stuff, but neither have any stores very close to me doing anything (not that I was likely to go anyway)
  • VenunderVenunder Member Posts: 2,655
    I'm quite surprised that Amazon have not got involved in this.
  • DollarStudiosDollarStudios Member Posts: 44
    Does anybody know what is happening at Smyths stores in the UK? I live not that far from one and would consider going if there were LEGO promo items.
  • TheLoneTensorTheLoneTensor Member Posts: 3,937
    Russell844 said:
    The Brick Fan is reporting that the commemorative "brick" is actually a 1x6x5 printed panel. Meh.
    I'm confused, do you view this as a bad thing?  It seems cool to me.  At least it's not a Duplo brick like many such "giveaways bricks" are.
  • Russell844Russell844 Member Posts: 2,392
    Not necessarily a bad thing. I, like probably a lot of people, expected it to be a Duplo brick. A panel isn't exactly a brick.
  • CCCCCC Member Posts: 20,526
    It would have been nicer if it was a regular 2x4x3 (30144) brick, they use those for quite a few promos.
  • CapnRex101CapnRex101 Administrator Posts: 2,364
    edited September 2015
    If anybody in North America is attending any of these events I would welcome some photos for an article on the Brickset homepage. Please send photos to [email protected] with your username and the location of the store if you wish to be involved. Thanks!
    dannyrwwLego_Star
  • Russell844Russell844 Member Posts: 2,392
    I was number 7 in line. I got the free brick, two free non-LEGO posters, and an X-Wing. there was no free polybag with purchase.
    Lego_Star
  • LegoTTLegoTT Member Posts: 487
    Russell844 said:
    I was number 7 in line. I got the free brick, two free non-LEGO posters, and an X-Wing. there was no free polybag with purchase.
    A free xwing?
  • Russell844Russell844 Member Posts: 2,392
    No, I bought that. :)
    LegoTTkhmellymelLegoboynychromastonekiki180703
  • VenunderVenunder Member Posts: 2,655
    edited September 2015
    Force Friday was very underwhelming in the UK at Smyth's.

    Free posters and SW stickers. Free C3PO lego Keychain was nice. 
    Fortunately only 30-35 people at the store I went to.
    So I had a good chance to win something in the raffle.
    I was lucky enough to get some little diecast ships, although I was tempted by the Wookie Mask. :) 
    It was a shame they did not put some new Lego into the raffle.
  • DollarStudiosDollarStudios Member Posts: 44
    I went to Smyths at 2pm this afternoon and they were given away free posters. Must have been left over from midnight.
  • mostyn99mostyn99 Member Posts: 5
    The TRU in Watford (not one of the ones doing early opening) wouldn't let people near the sets or toys, and we're still putting up the posters and hoardings at 2pm today. They had an incomplete Finn, and we're missing Rey's face. Ren's lightsaber was just being stuck on. Can't help but think that they really messed up by being unready and unwilling to help, without displays being up and finished, but still advertise Force Friday :s
  • TheLoneTensorTheLoneTensor Member Posts: 3,937
    edited September 2015
    Went to my TRU today and they had a number of free bricks left for those that asked nicely.

    PS: It's a very nice brick - it reminds me fondly of the Classic Space video panels

    PPS: Holy crap has Star Wars gone nuts with toys.
  • BumblepantsBumblepants Member Posts: 7,537
    I went this morning with my kids while running errands. We asked if there were any leftovers and the nice lady gave each kid a handful. So if anyone missed out and wants one I have a few up for trade.
    BuriedinBricksTheLoneTensornychromastoneMasterBeefy
  • MugenPowerMugenPower Member Posts: 631
    edited September 2015
    I just came back from my TRU and the lady at the front desk said they didn't get any of the promo items, only the new merchandise.  Not sure I believe that...
  • TimsterinoTimsterino Member Posts: 6
    Was at my local TRU no special promotions just the one voucher per purchase sticker, fortunately the sales assistant on the till suggested putting each through the till individually so with the full first wave, 75112 and 75111 I achieved a forty pound saving,  on par with VIP rewards more or less am very pleased with the buildable figures, General Grevious is truly stunning.
  • 77ncaachamps77ncaachamps Member Posts: 2,442
    TheLoneTensor said:
    Went to my TRU today and they had a number of free bricks left for those that asked nicely.

    PS: It's a very nice brick - it reminds me fondly of the Classic Space video panels

    PPS: Holy crap has Star Wars gone nuts with toys.
    I hope to swing by and pick one up!

    It still is Force Friday after all!
  • black_towrblack_towr Member Posts: 165
    My local TRU still has a bunch left. I'm gonna go back and get some. 
  • MugenPowerMugenPower Member Posts: 631
    Today, I called the same TRU that I went to late Friday morning, the one that told me they never got promo items, and this time, the person who answered said they had no more posters but some of the Lego bricks left.  That's all I wanted and I was given one when I went to the store.  So much for the lady who said they didn't have promo items.
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