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They 'could' lower the prices, but would you? knowing you can get almost twice as much for it?
Would you be willing to sell a set for 300$ even if you know someone will pay 550$ for it?
Certainly this is something I do sometimes, and as RabbitWizzard says, you can usually get them cheaper if you look around.
However, not Cafe Corner of course; really, its a factor of how good the sets are; people don't want to part with them, and that's what marketplaces are all about - the best things cost more, it's just life.
I did not mind paying the high price for this set knowing that it will be worth $1k before too long. Green Grocer will do well as well (as did Market St which I can do for less than $200 new right now on Bricklink.....check on over at the "piecemeal" thread in 2 weeks or so I think I may have found a lead on the hard to get tabbed white hoses).
Fire Brigade onwards everybody and their dog will be buying huge supplies so their prices will be low forever more.....good for those that will miss out on these sets. In fact the reseller market is so saturated now I don't see any set at all commanding the huge markups they once did. For the bigger "shippy" retired Star Wars sets you may eek out a small return after selling fees but that is about it. Nowdays everybody is educated on Lego's product cycles and reselling.
Now to try and find a cheap cloud city boba for my son....might need to sell a few Cafe Corners to pay for that lineup of rare figs :)