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The LEGO and MAERSK relationship...
This is one of the LEGO stories (about the beginning of LEGOs relationship with the Maersk shipping folks). So many of the old time LEGO employees are long ago retired deceased... so a lot of the early history of the company was lost. I'm trying to find and record this lost history, and make it fun reading, in a new chapter in my LEGO Collectors Guide. This is an abbreviated part of that story....
The founding of the Maersk Corporation, originally known as A. P. Møller, is a long and complex story. A.P. Møller was founded over a hundred years ago, and is today the world’s largest shipping company, with many of the largest ships on the planet.
Besides the Kristiansen family that owns LEGO A/S, the Møller-Maersk family is the only other billionaire Danish family on the Fortune 500 list. So the social ties between the two families go back several generations.
From a LEGO perspective, the connection between LEGO and Maersk goes back to 1959, when TLG provided a glued display model named the REGINA MAERSK, for sale to LEGO retailers in continental Europe. This model was found in the 1959-60 Retailer Display Catalog, and also found in the 238 Building Idea Book 1 of 1960-64. Unfortunately, no examples of this particular glued display model are known to exist (yet). In the 1959-60 catalog it had the 0751 catalog number. This model was produced in blue bricks, since Maersk blue bricks were not introduced until 1974.
This first Regina Maersk ship model was based on a real life ship of that name... which was built in the Odense Denmark shipyards in 1954, and launched in 1955. The real ship was the first Maersk blue hulled container ship that was produced.
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