Shopping at LEGO or Amazon?
Please use our links: LEGO.com
As an Amazon Associate we earn from qualifying purchases.
What DON'T we know about the LEGO design process? Will we ever?
Over the years, I have seen a documentary about LEGO, seen the designer videos, and I seem to remember some videos at events where a designer such as Jamie did a talk. I remember that one photo of the LEGO design offices that was filled with not-yet-released sets such as Tower of Orthanc.
But I feel like we know so little of the actual stories behind decisions at LEGO. I would love to know why they chose one license over another, or why they decided to bring back Pirates now, or why a certain designer was given a specific set, or how the design team worked on an actual model.
Maybe this is too "insider information," and no companies (BMW, Apple, J Crew) really share such internal detail. Maybe it would be leveraged by competitors, or maybe it would make public the internal politics and staffing issues of an individual company.
I recently read the book Creativity, Inc. by Pixar co-founder Ed Catmull, and he exposed so much about not just their overall process, but the ins and outs of specific decisions of many of their movies. It was so amazing to get such an inside account.
Are their resources or stories I don't know about? Is this type of thing too "inside baseball" even for the ardent LEGO fans of Brickset?
It was just something I was thinking about. I suppose it may be cool to have a list of "what we DO know about life inside LEGO."
Shopping at LEGO.com or Amazon?
Please use our links: LEGO.com • Amazon
Recent discussions •
Why, for example, does the Ezra's Speeder Bike set not include the helmet for Sabine that would not require a new mould, while the TIE Advanced Prototype includes a helmet for the Inquisitor that is a new mould and only appears very briefly in the show?
Great question though @brickupdate, I would be interested to hear from anyone with a little more inside knowledge.
Can't really spill the beans as such, even if I like to. My sources are ex-designers, not marketing/development/etc
Sometime you can find info from other sources. The danish site ing.dk (a site for profesional engineers) often have LEGO/TLG articles and they tend to be of very high journalistic standards
2. The design center has a slide
3. To mold a new part costs $250,000 and most designers aren't allowed to create new parts. (But new colors of existing molds is okay)
4. They have a 3D printer and a dedicated team to prototype new parts (despite #3)