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I don't remember seeing any discussion of this yet - is there any word or expectation that the LEGO Store will have a big sale on Dec 26th? I still get a bit misty-eyed remembering the awesome sale on Dec 26, 2010:http://brickupdate.com/lego-store-day-after-christmas-sale-50-off/
... but I know in more recent years there hasn't been quite the wealth of "unloading" going on at stores.
If I missed a thread on this, please merge or delete this question. But I'm curious if I should be planning any early morning treks on the 26th. Thanks!
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I miss the days where there were items actually worth lining up for at 4 am.
I would expect the same from LEGO, probably a mere 10-15% off certain sets.
This year will be another one of those 'sales that never was'.
Several themes were completely sold out including Super Heroes, Ultra Agents and Modular Buildings. The Legends of Chima display has been expanded to fill about a quarter of the store!
I expect in store will have a few damaged boxes and lots of thanksgiving turkeys.
1. LEGO getting better at managing inventory, sales, etc. So they have less "waste" after the holidays they need to unload.
2. If it is just a broader indicator that the economies around the world have bounced back in a way that allows LEGO shelves to be emptied of stock quickly, unlike back in 2010 or so when we were more in a recession.
Obviously - I'm not an economist and the answer will vary greatly from country to country based on regional economics.
They have deliberately throttled stock now so that come January there is guaranteed shelf space available for their 2015 products in January. Whilst competitors have sold out of their initial stock of 2015 products in pre-Christmas sales, TLG will be able to steam in and be selling their hot new product during the first quarter.
TLG want to flood the shelves in all retail outlets with their new product in 2015 when other manufacturers have exhausted their supplies because they sold early.
I'm not sure TLG are suffering too badly as a result of it. Over the past couple of days, yes (now the shelves are actually empty), but most people (not us fanatics) would just buy any lego because that's what Timmy wants. That will clear the old 2104 stock in time for the newer 2015. I wonder just how many sales TLG are actually losing.
It's astounding to consider if LEGO will continue to sustain this level of popularity. With another movie coming out, w/ new Star Wars and other licensed themes, I suppose it is more likely than not.
On the flip, yes a hard to find item at Christmas can damage reputation or make parents mad, such as what happened with the original minecraft and Lloyd release. That is when the item is wanted, but the chance of ever finding is basically nil. Lego was smart doing an online release only of Minecraft to keep it out of site and mind for kids. I still argue Lego should have done similar for Frozen, but they probably could not have kept up with the sheer demand even then. I am curious to see how available that set is come next year. I think if anything a large part of whT Lego would be upset is that Frozen set hitting early, because that is something that can reflect negatively back on them. Now Target has basically eaten through all their Frozen inventory. I do wonder what made them decide to put out sets early. It is a very different strategy compared to the big box Lego sales we saw last year, which never really materialized this year.
I know LEGO is full of itself, but I doubt they are that nutty.
In general I'm sure LEGO is not doing much (like last year if memory serves me correctly). Probably a bunch of stuff that should be well gone but that no one wants, Im guessing new years will not be much different.
Grabbing another TS and probably a cargo heliplane as well as they are likely going to be gone if the other cargo sets being sold out are any indicator
Simpsons and Series 12 CMF also showing as 2.98 USD... Maybe LEGO will now start to rethink their stance on 3.99 USD per pack?
I did this at Downtown Disney (Orlando) this morning and found plenty of 10-50% off items. Some highlights:
50% off Turkey (must be from a return - they had none on Monday, and they have none now that I've been there)
10% off R2-D2
20% off grey baseplates
20% off Heartlake High
20% off Merida's Highland Games
20% off Tow Truck
20% off AT-RT
20% off a few Creator sets I cleared them out of (one or two left)
20% off of the Reindeer and Snowman sets (plenty left, I grabbed one of each)
20% off of quite a bit more, but I'm having trouble remembering what else I saw/got that wasn't listed as still available on the website.
Moral of the story: ALWAYS check your local store's stock when the LEGO website lists something as being both discounted and "out of stock". Also, if your local store is in the middle of a giant tourist trap, get up at dawn and get there before opening. My haul today required 4 hours of fighting crowds, two trips back to the car (three parking lots away), and an hour's drive to get there - unfortunately I overslept and got there a half-hour after opening, so presumably someone more on top of things got even better deals. I'm not sure I actually saved any money if I factor in the effort put in, but I'm happy with my haul.
Also they had a load of stock for 2015 sets but couldn't put it out till the embargo date or they'd been notified that other local stores had put sets out early. Then they could approach TLG and get permission to put sets out, but this was on a store by store basis.