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LEGO Elves 2015 pictures here!
just2good
Member Posts: 247
What do y'all think?
3
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Comments
The characters have beautiful names and designs that reflect their elemental magic. Each element has its own unique emblem that reminds me of the many insignias used in BIONICLE, LEGO Ninjago, or Avatar: The Last Airbender. Each elf character even appears to have their own magical creature companion! The sets themselves feel strange and foreign and magical with their uniquely-colored flora.
I've been saying for quite a while that the LEGO Group's next step in increasing their female audience should be to invest in an in-house fantasy theme. But to be honest I NEVER expected that the result of such an investment would appeal to me personally on so many levels! It's like the theme I wanted all my life and never knew!
I am hoping that this theme gets not only a lot of sets in the long term, but also plenty of multimedia support. The beautiful character artwork from the preliminary box art leaked a while back definitely has me hoping for books and/or a cartoon of some kind. This could become the LEGO Group's next Ninjago if they play their cards right!
The ship is kind of cool I guess
Purple renders it useless
Personally i think this theme is really well executed. It was never going to be a big one for AFOLs, but its perfect for girls moving on from the Friends theme. I personally love the colour palette, i have bought a couple of friends sets for some of those pastel colours, but these have got the colour balance really nice to give a magicy look to a pseudo natural environment.
Also, the bigger parts tend to be fairly castle / history MOC friendly - grey / brown / dark red / tan - but lots of bright accessories.
Personally I think TLG are playing it smart with this theme.
Anyway, since it seems like all of the animals in this theme are meant to have a colorful fantasy aesthetic, it'd be a bit silly to make the dolphin an ordinary grey.
The theme is fantastic, unlike the Friends series the designs (hopefully printed, not stickers) for the accessories are elegant and appealing. They have a Celtic vibe with an vibrant color palate.
As Aanchir pointed out, it looks ripe for tie-in multimedia support to create a hit and a several season theme. There seems to be something going on with the "key tile" in each set; there are hints of a back story.
It is scary, but I'm even warming up to the minidolls. They have given the elves more mature faces and outfits. The biggest help was losing the wide round baby eyes *shudder.*
Yes, the colors give a very manga vibe.
The minidolls are fantastic. I like the flip-flops.
CCC, my son was very drawn to several of the Friend Jungle sets. I also wish that would have some slight changes to draw in some additional boys to that line.
I do agree with whoever said in either here or the main page that there seems to be an antagonist missing.
If so, this will be the third line targeted towards females with out a 'bad guy/gal'. I think the Princess line in particular has suffered from the lack of that.
Overall while these sets don't appeal to me (I think the two sets we aren't seeing here did though), I think they are quite well done and I'm confident that they will be another smashing success among the target audience. It's nice to see something so fresh and unique from LEGO. It's been awhile
Something I just thought about... I'm sure there will be some type of animated feature (whether a TV series, TV special, or just a series of webisodes). I hope they give the series appropriate music. LEGO Ninjago has an excellent soundtrack that really enhances the magic and excitement of the series. The soundtrack to LEGO Legends of Chima is not too bad either. But the music for some of the LEGO Group's other animated features has been a bit forgettable in my eyes.
I suspect "spa" was used to reinforce that this set is primarily targeted at girls. The build itself suggests this spa is used primarily for taking a bath. It's not a full-blown, Friends-style beauty salon. And I can think of several fantasy stories where characters take baths, and a couple where characters go to bath houses. Yes, I find this theme's lack of obvious conflict refreshing. There is apparently some conflict in the protagonist character searching for the means to return home, but it's not the typical adversarial or confrontational conflict.
If only LEGO could do this with a "boys" theme. Nonetheless, I'll get a couple of these sets for myself and I'm sure my son will enjoy playing with them while they're built. Based on the preliminary images, I thought the bakery looked most interesting. I was disappointed it wasn't among these images; I hope that's not an indicator of it being an exclusive. It will be interesting to see if the male shown in the leaked images for the bakery is the same as in the Crystal Hollow (based on the preliminary box art, I assume so). As for that set, the use of the new spiral-topped 1x1 rounds for acorns is clever, and a catapult to launch them from is too comical to bemoan the inclusion of Yet Another Launcher.
I hope this first wave is successful enough to warrant a second wave. The castle-like structure in the background of the preliminary box art would be fantastic in this style.
I think one can make both comments, though, doubts. It is funny because the comments tend to sound completely opposite in request, but I understand the reasoning for both comments.
I really would love to see an animated series. The elves remind me of taking elements of Tinkerbell, Rainbow Magic Fairies, and a bit of Avatar. I am hoping this is really an intro into this world via these sets, and in subsequent waves we may see an antagonist appear. The story line can also work without an antagonist, but there needs to be a good story arc. Aanchir, I do agree, if Lego does this well, this could be big. I am wanting to hear more about their story line at this point to see how well they have thought out this world.
The sets had about the response here that I expected. My kid that is very into Manga and fantasy really loved the mini dolls. The purple dolphin also was a hit.
Overall, the line is different looking, exciting and new.
They could have put Jafar in the Jasmine set. And done it in LOTR style, leaving out Aladdin.
I guess I simply find it just as interesting as an observation that the first three girl lines intitially appear to have taken the route of not a typical antagonist. We have not seen the story line for elves, but I would not be surprised that it takes more of that Tinkerbell theme to it. I would hope that long term Lego does not make every girl set to that route, as I generally hope that not every internal themed boy set goes the route of conflict.
I do feel, though, that the Princess line has suffered somewhat from the lack of a Villian. While I understand the Princess license is about the Princess, it makes it hard to act out scenes from the movie when a playset does not have main characters. Now I do think with the second wave, the Frozen set and Ariel set work. While I would have loved a bigger castles, and a snow monster, the set works fine as a okay set due to a different sort of antagonist in this movie. The Ariel set will have a bunch of play value... Although ouch on the price. I really wish Lego would include more mini dolls in their sets.
I know why Lego do it though.
We get it - a lot of us don't like them. But by any standard, they've been a runaway smashing blockbuster hit for LEGO and they aren't going anywhere. They have made it clear that themes targeted primarily towards girls are going to feature minidolls. Deal with it already.
If you don't like them, don't buy them, but the never ending stream of posts with no content in them other than to malign the minidoll have outlived their usefulness in my view
They probably could have gotten away with detailed minifigs on the girl lines, but the mini dolls are very appealing to many, and probably help sell the product. I am sure Lego did plenty of market testing between minidolls and minifigs to see which appealed more. The minidolls for the Elves like are frankly outstanding and seem to be the best minidolls they have had to date. It would be very hard to get the same feel in my minifig, at the same time, one can. My one concern with the minidolls was a greater likelihood of breakage, but that has not been the case for us thus far.
I don't have any problem with critical reviews and commentary. That's quite different however than pointless snark without providing any attempt to spark conversation or debate
Minidolls have been around almost three years now. There has been no shortage of debate about them over that time. But there is nothing new to add to the conversation at this point - we've been there, done that already
Every time a new theme comes out do we really want to rehash the "minidolls suck, they should have been minifigures" topic yet again? I say no, but hey, no one has to listen to me...
My biggest problem with them is that I find it more difficult to get the rubber-like hairpieces on them than regular minifig hair. And also sitting them down without them falling over.
This is very true, I have learned the importance of those Technic parts in doing all kinds of cool things with system bricks. However, they need to be covered and hidden to satisfy my visual aesthetic.
http://www.neoape.com/more-lego-elves-2015-sets-official-images/