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#7962 @ $30 from TG was in October 2012. I don't remember the specific details of the ad, but I had no problems getting 2 at the customer service desk. Also, while I was there, I noticed that they had #9465 on sale for $30, so I grabbed 2 just to complete my MF collection. Best on the spur of the moment purchase I have ever made :).
With the Mine, the name of the set and the picture matched. In addition, the set actually rang up at the discounted price.
Considering some people had issues with Target/TRU pricematching the Mine when the ad looked completely legitimate, I just don't see Target or TRU price-matching this one when it is 'off'. Of course with things like this, mileage varies on who one talks to.
Clearances are a different story altogether, of course. I've had much better luck at Target than TRU (in fact, I've never seen any clearance LEGO at my local TRU).
Not sure we are going to see such deals from TRU this season though.
However, in this instance the discrepancy between image and title identify that it is clearly a mistake. Trying to force Wal*Mart to honor it, or any competitor to match it, is shady at best and sleazy at worst.