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I think the Tumbler is a "messy" design overall, and difficult to not look too confusing in LEGO form. The designers - to me - did an incredible job of getting the feel of it right, even if I can nit-pick tiny details that seem off. Also: it's LEGO, we can always modify!
And it goes without saying that The Joker minifig is amazing. Worth $200 by itself?!
Have a feeling its just gunna be one of those normal horrible glossy licensed boxes
Looks like we have to wait till september to see the box illustration?
If they made it like a ideas set it would be cool!
Although there has been a lot of talk about it being Slave-1, Lego are obviously doing a better job this year at keeping us waiting. EV was as good as confirmed 6 months before release.
Lego! do you hear me? Make a UCS Slave I, Minifig scale, WITH Interior. I am begging you!
But second, this packaging IS different from the regular Super Heroes packaging. Batman in the upper right corner has been redrawn in the costume exclusive to this set. The logo in the lower right corner is the logo for "The Dark Knight" rather than Batman or The Dark Knight Rises as previous Batman sets have had. The background for the top banner and the border on the back of the package has a gritty texture unlike the comic-book panels that form the backdrop for sets like #30300 or the generic skyline that forms the backdrop for 2013 sets like #10937. The backdrop for the set itself on the front of the package has dramatic mood lighting. The backdrop for the set itself on the back of the package features the brightly-lit Wayne Industries "showroom" from the movie trilogy. Also on the back is a banner featuring blueprints/schematics of the Tumbler from different angles.
All in all, even if you consider the regular Super Heroes packaging fairly run-of-the-mill, this new packaging turns the classiness up several degrees (resulting in something way more classy than the original UCS Batmobile). It's not as stupidly pretentious as the packaging for the original #7181 and #7191 that started the whole Ultimate Collectors Series (seriously, what marketing genius thought it was a good idea to hide the actual colors of the sets?), but like #75059 earlier this year, it shows a great level of creative effort and dedication from the packaging designers.