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Waaaaaay back in this thread Huw made a great point that common UK usage is a divergence from the official TLG rules; it's just that US usage is one step further on. It's like we're allowed to break the rules this much, but don't you dare break them more - how very British!!
Though I do half wonder if it's actually even more simple than that. I think perhaps the use of Lego as a noun is just that specifying "Lego pieces" or "Lego bricks" (or "Lego Technic elements...) isn't needed, so the noun is commonly omitted, and the adjective is used in its place as a noun - quite a normal and acceptable thing in language.
The difference is just that in the UK it somehow seems natural, because you would very rarely be talking about just one brick, to assume that Lego should be a mass noun, whereas in the US it's taken to be a count noun. I'd say that taking it as a mass noun seems intuitive, but then being British I would say that! Any ideas why that's not the case in America anyone?
You do not need to shout 'LEGO' by the way as suggested by those capital letters, that was autocorrect!
Me too :ox
I hope one of those four comments was you ;o)
Sigh...
Nope...never gonna happen!
"Stone him!"
Anyway, they are insisting this because they are worried that people will start calling all building brick Legos, kind of like copiers and Xerox. I think they're being a little paranoid personally. I think that they are more like Google. Why do people call searching Googling? Because they're the best search engine. What's the point of going anywhere else?
I believe Lego has a better claim on that than Legos (in terms of the way proper nouns are normally used; that TLG insists it's so is only a minor point to me), but if Legos has become widely used in some contexts then who is to say that isn't a proper evolution of language in that context?
One thing I'm starting to wonder is whether Legos advocates appreciate how jarring it sounds to the rest of us.
All vacuum cleaners are Hoovers, internet searching is googling, but in a context where the use of the word Lego didn't develop that way (which Legos advocates have to admit is most of the world, no?) calling Lego bricks Legos sounds like calling space rockets NASAs - something only a child still learning the language would do, akin to saying "I goed there" instead of "I went there," applying what you know well, but not just knowing about a special rule.
It's curious that such opposite conclusions can seem equally obvious and natural to different English speakers, and conversely strange to each other, and I imagine I, as someone who refuses to pluralise Lego, seem unnecessarily fussy to someone who does. (And hey, on grammar I am pretty fussy, especially where apostrophes are concerned!)
But do those who do realise how gratingly unnatural they sound to those who don't?
The absurdity comes in when someone like Lego dictates to its customers what they should and should not do. Not only does it have the effectiveness of a flashlight on a sunny day, the request is pompous and ridiculous. The fact is, some language things you just need to accept, because they aren't going away.
Now, let's start talking about why "axing" a question and talking about "nuculear" energy is acceptable.
New words - take your pick
(Then again considering most of the English language is derived from French, German and Latin none of us have really any cause for complaint about how language is used)
@zipsforbananas - I feel like someone has just run a cheese grater down my face every time I see/hear the word Legos (and I have a similar feeling with the now constant misuse of the apostrophe)
Have to admit we've always called the Dyson a Hoover, it's just the accepted name here, even if it is more expensive.
Btw, you did realize that with realize, -ize actually predates -ise, right?
Anyway yes -ize does pre date -ise in general language terms (Latin used -ize), however in English -ise was used first (from French)
In any case I live just outside Manchester and, of all of our dialects, Mancunian is the worst in the country (I'm sure others will agree and disagree) - most of the time I don't understand what is being said, but I'm actually quite glad about it...
Some accents are incredibly strong, the Geordie one is great, as is the Glaswegian although it takes a while to get used to it. I find I lose my accent easily enough, but soon get it back if I go to my home town.
Anyway, back on point, "legos," you don't have to like it, but you need to learn to live with it :)
Funny thing is I reckon that's the least penickety I've been about this, admitting that Legos can't necessarily be called wrong and wondering how we perceive each other. ;)
I must warn my fellow Brits against this whose-language-is-more-authentic battle we seem to be wading into, it's a painful thing!
Autumn and fall both originate at roughly the same time so autumn's not older.
To burgle and to burglarize I think are the same, late origin, unclear which came first.
Many British English speakers much prefer -ize to -ise (I think Inspector Morse once dismissed a man as illiterate for using -ise in an episode).
And all the Us that Americans so casually drop were introduced when French was en vogue and never belonged in the words we put them in to start with. Do Americans have the right to drop them? If not, who gave the Brits the right to put them in in the first place?
And that's not to mention all the bizarre spellings that came about for no better reason than how a word looked, Latinizing them to make them look more scholarly - we have form for unnecessarily odd language choices!
British English has evolved a lot since the pilgrims departed too; it was never a set or stable language anyway, and not remotely close to a pure one; so what are we ever going to prove?