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The kids will receive a little freebie (small poly-bag, currently one for the boys, and a girly one for the girls). and ....
... nothing.
Never seen t-shirts here, or discount coupons or anything.
These events are usually hosted at one of our major toy-retailers, and they might have a special on Lego during the event, maybe 10 or 20% off all Lego, but coupons or vouchers don't enter in to it.
They might have a lucky draw spot prize of a reasonable size Lego set for the best 'build' - again, usually one each for boys and girls.
Oh well. Anything is better than nothing, for encouraging my little Miss 12yo to continue my Lego OCD through into her adulthood.
Good luck Lego.
Sometimes you even get a little more too, like the chance for a bigger (~$20) set or the aforementioned coupons.