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http://shop.lego.com/en-US/LEGO-SERIOUS-PLAY-Starter-Kit-2000414?fromListing=listing
http://shop.lego.com/en-US/LEGO-SERIOUS-PLAY-Identity-and-Landscape-Kit-2000430?fromListing=listing
http://shop.lego.com/en-US/LEGO-SERIOUS-PLAY-Connections-Kit-2000431?fromListing=listing
I always get the impression that the Lego education stuff is often just an amalgam of their "bin ends" - consisting of what's left of parts they are EOLing and taking out of current production, so it could change over time and i could see how this is just a picture of what the equivalent set would have looked like in 2009/10
Anyway, obviously what is being paid for with serious play is the specific curriculum, not the pieces. In my experience companies are not at all price-sensitive about consulting, team-building, all that jazz, they just throw money at anything that looks semi-credible to give them an "innovation edge." It's probably a great racket being a certified instructor or whatever for this program.
http://lynettebarr.files.wordpress.com/2012/01/photo22.jpg
@binaryeye I'm guessing it was built by someone who has never seen Lego in their life.
They start out with the duck exercise and another Lego build exercise to into everyone to Lego and kind of break the ice, because you do spend the day working as teams and at the end of the day you do a big project together.