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Plus, keep in mind there is only one girl line at this time. The other options out there often mean lines with minimal female minifigs, or cool exclusive sets with a good mix of characters, but which are expensive and have no discount available.
Color is really the last items they look at.
At the very least, I'm unlikely to lose money on it, either I make $20 a copy in the next month, or it goes up and I hold them until next year and do better.
Time will tell... at least I got the redcard 5% off, so my cost was $142.49 each. Better than nothing...
I totally get the issues with stereotypes, but they usually exist for a reason (even if it isn't a very good one).
Marketing over the past few decades as pounded pink/purple into girls and blue into boys. For better or worse.
It isn't TLG's job to change that, it is their job to profit from it.
Thank goodness!
I see the latest sales of them on Ebay are already over $200, woo hoo
Didn't last until Christmas, which will help a bit as some stocks are sold this season. Had it lasted until January, it would have been hurt more.
Now the question becomes, how long will it sit at $200. Having it hit $200 this fast is not news, even when it was current it would sell for about that when it was out of stock most places and back ordered at [email protected] GE is currently hard to find anywhere but [email protected] and it is selling for about $200.
When will it hit $250? $300? Those are the much more interesting numbers.
I'd like to see it go away for a year, then come back with a new, bigger, updated version.
It's been mentioned already, but the minifigs are starting to look quite dated, and in 2014 we will have a brand new Chewbacca sitting next to the old DS one on shelves to emphasise that even more.
Also, there remains demand for the older models, the first MF, the first AT-AT, etc. still sell and for reasonable prices, even with the new ones out.
Two weeks ago, I sold a used complete 7676 for more than $200, even with the new rehash out and selling for under $100 almost everywhere.
So I wouldn't sweat it all that much.
Look at the older Technic Mobile Crane, then look at the new Mk II version. Now just imagine how much better a Mk II version of DS could be.
But give it a year between them to allow demand to build and people to miss the old one.
And it isn't just the minifigs, the building instructions are dated now, compare them to the 2013 wave sets, the quality of the printed book is great, but the quality of the actual instructions themselves... not so great...
For Pete's sake, the box still has Darth Vader on it, that came out almost 5 years ago! :)
Is there are market at that price? Would it sell in reasonable volume? Breaking the £300 barrier could be a psychological step to far for people.
It's irrelevant if retailers start selling the updated version for 500 around here, my point is if Romania can digest ds for that price (and they actually sell, not just warm the shelves), UK and other countries that actually have an economy would have no problem adjusting, it would take but a while. I don't think the ceiling is reached with DS.
You only need to stand next to the display of Ewok Village in a store to hear things like "that's so cool", "wow, can I get it?", "£200?", "no, you can have a smaller set".
If it was split into four sets at £50 a pop, they would probably sell more in total, as they reach the price point that many people are willing to pay, but it removes a flagship type set from the range.
For 50 I would picture this + a speeder bike and two ewoks. Not bad but faaaaaar from the wow factor of the whole set.
Questions are whether they'd sell more than 4x of those (which must be high for reason @CCC suggests); the impact it has on other total lego spend (meaningful - they would buy less of the other £50 sets); and the impact on the percentage of people who might have gone the extra £50 or £100 to stretch to a flagship set who might only have spent £100-150 say on Lego otherwise (and bought another product). How many kids - and adults - would be lucky enough to get all four sets?
And of course for this thread, how much they would resell at!?
I think the modular approach would have been well-receieved, and certainly more kids would have gotten exposure to it. I can't see many kids getting the big village for xmas (unless it's actually Dad getting it for himself).
Also lego have tried it already. Jabba's Palace and Rancor could easily have been a single set. I guess they were testing the waters with that pairing.
That way, if kids are saving up and can only afford $50, for example, they might be able to buy two of the subsets, where they wouldn't be able to buy the larger complete set... at least not yet!
LEGO wins either way - they're selling product.
Plus, they could sell the 4 individuals for $25 or whatever, and then sell the 4-pack for $90, giving a little discount on the complete one, for example.
Brent
Dont get me on my Hoth crusade again.
Before everyone hits eBay, TRU on eBay does not have anymore in stock at this time