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[US] New Discounts at Amazon

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  • starwarfan77starwarfan77 Member Posts: 341
    hmm.. so it seems its worth to pay $25 membership for B&N for lego ...
    Goldfreek said:

    republic gunship... $119.99 to 79.99 approx. 33% off will it go lower? :P

    I got one at B&N with the 40% coupon and the 10% member discount 2 weeks ago, so yes it can go lower.

  • starwarfan77starwarfan77 Member Posts: 341
    walmart now still shows $79.99 for me have to pay tax at amazon so no difference.

    Gunship is showing at 89.97 for me

  • dr_tengdr_teng Member Posts: 101
    You might want to click the pricematch button at Amazon, they might drop it to the Walmart price again if they get a few requests.
  • madforLEGOmadforLEGO Chicagoland USMember Posts: 10,230

    walmart now still shows $79.99 for me have to pay tax at amazon so no difference.

    Gunship is showing at 89.97 for me

    Cool, thanks..
    Now just need to decide if I really want it as I have spent a small fortune at LEGO's Pre BF sale.
  • iancam33iancam33 Member Posts: 407
    ^buy it. You'll love it.
  • madforLEGOmadforLEGO Chicagoland USMember Posts: 10,230
    Yeah, that is what the little guy on my shoulders with the trident is saying.
    adol7
  • iancam33iancam33 Member Posts: 407
    ^What about the guy on the other shoulder? I bet he is saying the same thing too.
  • iancam33iancam33 Member Posts: 407
    Lots of great deals on amazon now. Many sets near or 40% off rrp.
  • madforLEGOmadforLEGO Chicagoland USMember Posts: 10,230
  • wrangler6915wrangler6915 USA - Lincoln NEMember Posts: 517
    Just got AT-TE for $55
  • LegoFanTexasLegoFanTexas TexasMember Posts: 8,409
    iancam33 said:

    Lots of great deals on amazon now. Many sets near or 40% off rrp.

    Does anyone else recall Amazon doing this level of discounts on LEGO?

    I've been paying attention for the past two years and, frankly, this strikes me as new.

    Last year, it was news to have 30% off a LEGO set, much less 30+% off two dozens sets or more, including popular sets.

    I seems like sales have been deep, wide, and long this year, they cover a lot of what LEGO has out that is current, they are big discounts, and they aren't just for a day or two, they seem to be sticking around.

    Last year we were all impressed by the discounts on big exclusives ($250ish for SSD and $289 for DS), now those are gone, replaced by huge discounts on, well, everything else.

    Anyone else see that as new and a bit odd?
  • mathewmathew Member Posts: 2,098
    Like someone else said, it's probably because they can't discount the Exclusives. I would have strongly considered purchasing the Death Star or SSD if they were on sale for $300. Instead I purchased a Gunship for $80 and Mindstorms MV3 for $200 (B&N coupon deal). So I guess in the end Lego got the same amount of money from me.
  • haakonohaakono Member Posts: 62
    ^^ IIRC, in 2008 (after Lehman Bros failed) there were discounts like this.
  • tamamahmtamamahm Member Posts: 1,979

    iancam33 said:

    Lots of great deals on amazon now. Many sets near or 40% off rrp.

    Does anyone else recall Amazon doing this level of discounts on LEGO?

    I've been paying attention for the past two years and, frankly, this strikes me as new.

    Last year, it was news to have 30% off a LEGO set, much less 30+% off two dozens sets or more, including popular sets.

    I seems like sales have been deep, wide, and long this year, they cover a lot of what LEGO has out that is current, they are big discounts, and they aren't just for a day or two, they seem to be sticking around.

    Last year we were all impressed by the discounts on big exclusives ($250ish for SSD and $289 for DS), now those are gone, replaced by huge discounts on, well, everything else.

    Anyone else see that as new and a bit odd?
    I almost started a thread about this. I have been noticing, and also feeling that the discounts on Lefo are far more than I have seen at Amazon before.
    It was especially crazy today with the prices around 40% for many. I grabbed the Hive Crawler my son has been wanting.

    My theories
    A) Lego is not allowed to discount large sets, so they are going to discount smaller ones.

    B) They have been saying this sales season is especially bad, and the shorter time between Thanksgiving and Christmas is much smaller. In general, stores are definitely competing for those retail dollars.

    C) Some of this May be inventory reduction on lines that are not selling as well.

    I suspect all three of these play some part, but no idea what they breakdown would be.
  • doriansdaddoriansdad CTCMember Posts: 1,337



    Anyone else see that as new and a bit odd?

    No doubt in response to TLG's new stipulation on the pricing of exclusives. It would not surprise me in the least if Amazon clears out what they have and decide not to re-up with lego products.
  • LegoFanTexasLegoFanTexas TexasMember Posts: 8,409

    No doubt in response to TLG's new stipulation on the pricing of exclusives. It would not surprise me in the least if Amazon clears out what they have and decide not to re-up with lego products.

    That would be a huge change... Considering how many resellers are out there, it doesn't mean that LEGO wouldn't be sold on Amazon, just that it wouldn't be discounted 30% all the time.

    I wonder if TLG would notice or care. Would Amazon?

    The game is afoot! :)
  • LegoFanTexasLegoFanTexas TexasMember Posts: 8,409
    haakono said:

    ^^ IIRC, in 2008 (after Lehman Bros failed) there were discounts like this.

    Fair enough, I wasn't paying any attention to LEGO back then... I didn't start watching until Christmas 2011 with seriousness, so this is my third Christmas paying attention.
  • iancam33iancam33 Member Posts: 407
    Frankly I think they are doing it for one of two main reasons. One is to compete for sales against everyone else above all and two is to clear inventory for newer, better looking, and better valued sets.
  • hoyatableshoyatables Northern Virginia, USAMember Posts: 873
    The sales are amazing - particularly on newer sets. Can't believe the summer Star Wars wave is being discounted this deeply this quickly. Same with Lord of the Rings. Serviced me right for jumping on what I thought were good deals early on / using VIP points on smaller sets. Lesson learned - just wait a couple of months and save VIP for the exclusives. Buy all non exclusives somewhere other than the LEGO store.

    Some of the sales are price matching Target and Walmart, right? It's not all Amazon-driven.

    And this isn't just about Christmas. The early 2013 wave was also deeply discounted.
  • dr_tengdr_teng Member Posts: 101
    Yep, a good few of the sales were Walmart pricematches. It's an Amazon policy to pretty much match everything around Black Friday, which is a pretty effective way to intercept Black Friday sales to other companies - why bother going out when you can order at home?
    madforLEGO
  • doriansdaddoriansdad CTCMember Posts: 1,337

    That would be a huge change... Considering how many resellers are out there, it doesn't mean that LEGO wouldn't be sold on Amazon, just that it wouldn't be discounted 30% all the time.

    I wonder if TLG would notice or care. Would Amazon?

    The game is afoot! :)

    Precisely. Now that Amazon cannot use its purchasing power to compete on prices on the exclusives what is the incentive to sell Lego directly anymore? They still get a piece of the pie by taking fees from the marketplace sellers.

    Let the brick and mortar dinosaurs fight over heavily discounting the garbage sets and allocating warehouse space for slow moving exclusives at RRP.

  • Pacific493Pacific493 Member Posts: 379

    iancam33 said:

    Lots of great deals on amazon now. Many sets near or 40% off rrp.

    Does anyone else recall Amazon doing this level of discounts on LEGO?

    I've been paying attention for the past two years and, frankly, this strikes me as new.

    Last year, it was news to have 30% off a LEGO set, much less 30+% off two dozens sets or more, including popular sets.

    I seems like sales have been deep, wide, and long this year, they cover a lot of what LEGO has out that is current, they are big discounts, and they aren't just for a day or two, they seem to be sticking around.

    Last year we were all impressed by the discounts on big exclusives ($250ish for SSD and $289 for DS), now those are gone, replaced by huge discounts on, well, everything else.

    Anyone else see that as new and a bit odd?
    Until this year, I have not paid a great deal of attention to non-clearance discounts, but I think that you're right. I remember some nice Amazon discounts popping up from time to time, but cannot recall a set like EDB or JP sitting on a perma-discount greater than 20% for what seems like months on end.

  • Pacific493Pacific493 Member Posts: 379
    While we're talking of discounts, I have such fond memories of [email protected]'s clearance sale back in 2010 when they cut every retiring set to 50% off on X-Mas eve and let you buy as many as you wanted. Those were the days.
  • legogregorslegogregors Member Posts: 402
    Amazon is slow to react on exclusives. Barnes and Noble and Toysrus have figured out how to do this through coupons and free sets. It should not take long for Walmart to do the same with gift cards. Amazon could easily follow. The sales on non-exclusives have been been terrific!
  • TheLoneTensorTheLoneTensor MericaMember Posts: 3,950
    edited November 2013
    I dunno, maybe it's selective memory, or there are just more sets overall, or something else, or all of the above.

    I remember the Emerald Night being on perma-sale at $89 (oh, how ignorant we all were), then MMV was discounted for a long time also at $89. Plus the fire and police stations were discounted often if not always. Ninjago was on sale a lot also, much more often than it was full price. I'm just picking things off the top of my head here, but I do agree that it's a little weird (and nice) that so many Lego sets appear to be perpetually 20%+ off.

    If this is fallout from Lego's obtuse new world order, I'm fine with that.
    bluemodernjasor
  • CircleKCircleK U.S. - Columbus, OhioMember Posts: 1,055

    The sales are amazing - particularly on newer sets. Can't believe the summer Star Wars wave is being discounted this deeply this quickly. Same with Lord of the Rings. Serviced me right for jumping on what I thought were good deals early on / using VIP points on smaller sets. Lesson learned - just wait a couple of months and save VIP for the exclusives. Buy all non exclusives somewhere other than the LEGO store.

    Some of the sales are price matching Target and Walmart, right? It's not all Amazon-driven.

    And this isn't just about Christmas. The early 2013 wave was also deeply discounted.

    Exactly. It's a lesson I learned last year and have reaped the benefits of it over the last several months. I completed the 1st Hobbit wave at a whopping 39% below RRP by simply waiting and watching. The only sets I purchase from [email protected] now are exclusives and I only do that during 2x or 3x VIP.

    I think one of the dynamics driving the steep discounts is the sheer amount of themes that are out there now. There is a glutton of sets available at any given time. Everyone on this forum has happened across stacks of clearance at one point or another throughout this past year. As great as the demand is... The supply is even better. It's this abundance coupled with the competitiveness of retailers on a popular product that is allowing for discounts of 30%+.

  • madforLEGOmadforLEGO Chicagoland USMember Posts: 10,230
    Amazon is trying to clear out old stuff like the LoTR as well as the TLR line, which is showing a lot on sale (but not Comanche camp strangely enough)
    I think the difference is many of the current lines, like the city cargo stuff and SW sets like sail barge are on sale and for good discounts as well (I know some people here do not consider 30% good, but I know of many others that would view that as a great discount)
    Now if Amazon would start to discount the new Creator sets like Family house and the tree house like this.
  • DougoutDougout Member Posts: 888
    I'm sorry, I just don't know what everyone is going crazy about. Jabba's Palace has been found consistently around $90 for more than the past couple months. Are we really surprised the new wave LOTR are on sale when most of us said they were crap anyways? And I have found the constitution train on sale so many times that I just can not believe this is hard to find on sale.

    The only set I though twice about was the republic gunship at WM for $80, that is not bad, $10 cheaper than what Target was selling them for the past week. The only thing is, with all the discounts lately, I feel like it could be found for %50 off sooner or later.
  • ObserverObserver Member Posts: 60
    I think it's odd people criticize deals. Something is better than nothing.
    madforLEGOred5jasor
  • BrickarmorBrickarmor USAMember Posts: 1,258
    I find it strange that TMNT is not discounted yet. I'm also not buying anything non-exclusive until after Xmas.
  • wrangler6915wrangler6915 USA - Lincoln NEMember Posts: 517
    ^^^Personally, I find that saving $5, 10, 25 etc. adds up. On a percentage basis, taking JP for example, $90 is a discount of 25% from RRP. I got one for $78, which is a discount of 35%. That extra 10% comes out to $500 if you are buying $5k per year. I'd wager more than a few people here would are interested in saving as much as they can...
  • prevereprevere North of Bellville, East of Heartlake, South of Bricksburg, West of Ninjago City Member Posts: 2,923
    The constant availability of the discounts is interesting. Things aren't selling out at 35-40% as frequently as say a year ago.
  • LegoFanTexasLegoFanTexas TexasMember Posts: 8,409
    prevere said:

    The constant availability of the discounts is interesting. Things aren't selling out at 35-40% as frequently as say a year ago.

    Yes, but we are missing key info that would make that information more useful.

    Is production up? Are sales down? Are qty limits having more of an effect? Is production being planned better? (i.e. is LEGO planning some of these sales ahead of time and making extra of the sale items?)

    Minecraft, the original, has remained in stock at Amazon and stayed in the top 5 selling sets for months now. A week ago Amazon sold out and within two days the price was at $65. Amazon has now restocked, but the demand for set remains incredible. It has also stayed in stock in my local LEGO store for months as well and they had a big pile last night.
  • LegoFanTexasLegoFanTexas TexasMember Posts: 8,409

    I find it strange that TMNT is not discounted yet. I'm also not buying anything non-exclusive until after Xmas.

    http://www.amazon.com/LEGO-Ninja-Turtles-Turtle-Attack/dp/B00A88DSLW/

    26% off isn't good enough anymore? :)

  • BrickarmorBrickarmor USAMember Posts: 1,258
    ^NO!

    ;-)

    Kidding. The Lair is the one I don't need.
  • starwarfan77starwarfan77 Member Posts: 341
    edited November 2013
    i tend to gravitate towards more people are stocking up for resale and that has increased demand for some sets. but overall economy is not as good as news portrays hence people are cutting on discretionary spending overall... when i say economy is not good since more people are unemployed or even if they are employed their wages has not kept up with the inflation of food cost.. { of course fed says inflation is only 2% but its much more than that... milk that used to cost $4.63 for 2 gallons now costs $6.23 that's $1.60 up in 2 years... that's good 34%.. } not sure where the crooks come up with 2% inflation only when they are printing $$$ like crazy

    people won't be buying toys when they have problem keeping food on the table... just my 0.02

    prevere said:

    The constant availability of the discounts is interesting. Things aren't selling out at 35-40% as frequently as say a year ago.

    Yes, but we are missing key info that would make that information more useful.

    Is production up? Are sales down? Are qty limits having more of an effect? Is production being planned better? (i.e. is LEGO planning some of these sales ahead of time and making extra of the sale items?)

    Minecraft, the original, has remained in stock at Amazon and stayed in the top 5 selling sets for months now. A week ago Amazon sold out and within two days the price was at $65. Amazon has now restocked, but the demand for set remains incredible. It has also stayed in stock in my local LEGO store for months as well and they had a big pile last night.
    madforLEGODougoutcharlatan13
  • madforLEGOmadforLEGO Chicagoland USMember Posts: 10,230
    edited November 2013

    prevere said:

    The constant availability of the discounts is interesting. Things aren't selling out at 35-40% as frequently as say a year ago.

    Yes, but we are missing key info that would make that information more useful.

    Is production up? Are sales down? Are qty limits having more of an effect? Is production being planned better? (i.e. is LEGO planning some of these sales ahead of time and making extra of the sale items?)

    Minecraft, the original, has remained in stock at Amazon and stayed in the top 5 selling sets for months now. A week ago Amazon sold out and within two days the price was at $65. Amazon has now restocked, but the demand for set remains incredible. It has also stayed in stock in my local LEGO store for months as well and they had a big pile last night.
    Also do not forget job status. It will be interesting to see the final BF, and holiday, sales this year.
    I believe that analysts did say that spending would likely be down this season.
    It does not take a rocket scientist to figure this out though, less or no jobs means less, if no, spending.
    Apparently the representatives in govt cannot figure this key fact out though.

    I also think there have been many discounts, which I think is another factor. I think stuff is staying in stock longer because I think people are 'discounted' out ( I know I am) by this I mean there have been a lot of sales already (including the not sale but bonus VIP points for pre BF) and you cannot always get it all.

    i tend to gravitate towards more people are stocking up for resale and that has increased demand for some sets. but overall economy is not as good as news portrays hence people are cutting on discretionary spending overall... when i say economy is not good since more people are unemployed or even if they are employed their wages has not kept up with the inflation of food cost.. { of course fed says inflation is only 2% but its much more than that... milk that used to cost $4.63 for 2 gallons now costs $6.23 that's $1.60 up in 2 years... that's good 34%.. } not sure where the crooks come up with 2% inflation only when they are printing $$$ like crazy

    Milk is an exception because that Farming 'credit', I forget what it is called now, is missing due to the govt issues, so things like milk prices are going to skyrocket because both 'parents' cannot get along with one another so the 'kids' suffer.
    At least this is the way in the US
  • starwarfan77starwarfan77 Member Posts: 341
    edited November 2013


    i tend to gravitate towards more people are stocking up for resale and that has increased demand for some sets. but overall economy is not as good as news portrays hence people are cutting on discretionary spending overall... when i say economy is not good since more people are unemployed or even if they are employed their wages has not kept up with the inflation of food cost.. { of course fed says inflation is only 2% but its much more than that... milk that used to cost $4.63 for 2 gallons now costs $6.23 that's $1.60 up in 2 years... that's good 34%.. } not sure where the crooks come up with 2% inflation only when they are printing $$$ like crazy

    Milk is an exception because that Farming 'credit', I forget what it is called now, is missing due to the govt issues, so things like milk prices are going to skyrocket because both 'parents' cannot get along with one another so the 'kids' suffer.
    At least this is the way in the US
    my point... its not only milk.. all food staples are up. yeah farming "credit" is impacting everything from grains, chicken, beef, name all the derivatives of what is consumed in the daily meals.... anyway :) chicken price up from 0.99 to 1.19 that's 20% up in 2 years.. i am sure its the same with beef as well :P

    btw anyone donating turkey :P ... i need one ...
  • iancam33iancam33 Member Posts: 407
    If it wasn't for the govt things like milk would be much, much cheaper.....gotta love subsidies.
    pharmjod
  • mathewmathew Member Posts: 2,098
    edited November 2013

    ...milk that used to cost $4.63 for 2 gallons now costs $6.23 that's $1.60 up in 2 years...

    Nevermind. You said for 2 gallons. Still, where do you find 2 gallons of milk for even $6.23? Here in St. Louis which has a fairly moderate standard of living, a gallon of milk is around $3.30 a gallon.
  • busumoe1busumoe1 Member Posts: 194
    I know this is getting off topic, but since we are off topic, I'd like to share a few things:

    #1: Please google DFA & Milk price fixing
    #2: There has been a severe drought in TX and other states, which also affect beef and dairy prices.
    #3: People see what they want to see, and here's my story:

    I know I guy who frequent "gentlemen clubs" and he swears that if the girls tells him they do not get paid well, that means the economy is going to tank. That was his cue to exit the market a few years back. He even ended up selling everything and moved out of US to a third world country, where the strong dollar allows him to live like a king. There's no moral to the story, but simply that he believed what he believed. He did believed that US was going to be a wasteland like it was in Mad Max, so he decided to bail.

    To me, if the economy is really THAT bad, Lego might as well go bankrupt. If I have only a few bucks to my name, I'd probably buy milk before I buy Lego.
  • mathewmathew Member Posts: 2,098
    ^ Yeah, I know when I need to gauge the economy I ask my friendly local stripper.
    CircleKDougout
  • busumoe1busumoe1 Member Posts: 194
    I'm sure there are other factors other than the "stripper index" that caused him decide to leave US. I know he was reassured about his decision when 2008 recession happened. Regardless, I'm sure the green is greener at the other side...
  • CircleKCircleK U.S. - Columbus, OhioMember Posts: 1,055
    mathew said:

    ^ Yeah, I know when I need to gauge the economy I ask my friendly local stripper.

    Hey!!! She's only doing it for college money! She could be an Economics major for all we know.
  • SirBenSirBen In the Hall of the Mountain KingMember Posts: 586
    mathew said:

    Here in St. Louis which has a fairly moderate standard of living, a gallon of milk is around $3.30 a gallon.

    I bought it at ALDI for $1.99/gal this morning, in the western suburbs of Chicago.
  • LegoFanTexasLegoFanTexas TexasMember Posts: 8,409
    SirBen said:

    mathew said:

    Here in St. Louis which has a fairly moderate standard of living, a gallon of milk is around $3.30 a gallon.

    I bought it at ALDI for $1.99/gal this morning, in the western suburbs of Chicago.
    That might well be a loss leader, stores do that with common items because people tend to remember what milk and eggs cost, but don't tend to track what rice and potatoes cost.

    People are funny like that. :)
  • LegoFanTexasLegoFanTexas TexasMember Posts: 8,409
    If anyone wants some fun, Google search "gallon jar of pickles walmart" and click on the first or second result.

    A gallon jar of pickles, for the average home, is just nuts, but the product serves a purpose for the retailer.
  • mathewmathew Member Posts: 2,098
    mathew said:

    Here in St. Louis which has a fairly moderate standard of living, a gallon of milk is around $3.30 a gallon.

    I bought it at ALDI for $1.99/gal this morning, in the western suburbs of Chicago.


    Must have been on sale. That's cheap even for Aldi. I think Sam's Club is around $2.70 a gallon. Typical grocery price is more like $3.30.
  • prevereprevere North of Bellville, East of Heartlake, South of Bricksburg, West of Ninjago City Member Posts: 2,923
    My milk was only 27 cents, but darn that shipping from Slovakia really drives the price up.
    SirBenkhmellymelmargotJosephmadforLEGOFollowsCloselyklatu003
  • SirBenSirBen In the Hall of the Mountain KingMember Posts: 586
    mathew said:

    Must have been on sale.

    Reviewing receipts from the past few months (yes, I really should reconcile the checkbook and shred them one of these days), it was actually $1.89/gallon in September and October and rose to $1.99/gallon in November.

    Now to get this back on topic, when Amazon can deliver a fresh gallon of milk at that price along with discounted Lego, I'll look for the demise of many brick and mortar stores beyond the bookstores they've already eliminated.

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