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Now just need to decide if I really want it as I have spent a small fortune at LEGO's Pre BF sale.
I've been paying attention for the past two years and, frankly, this strikes me as new.
Last year, it was news to have 30% off a LEGO set, much less 30+% off two dozens sets or more, including popular sets.
I seems like sales have been deep, wide, and long this year, they cover a lot of what LEGO has out that is current, they are big discounts, and they aren't just for a day or two, they seem to be sticking around.
Last year we were all impressed by the discounts on big exclusives ($250ish for SSD and $289 for DS), now those are gone, replaced by huge discounts on, well, everything else.
Anyone else see that as new and a bit odd?
It was especially crazy today with the prices around 40% for many. I grabbed the Hive Crawler my son has been wanting.
A) Lego is not allowed to discount large sets, so they are going to discount smaller ones.
B) They have been saying this sales season is especially bad, and the shorter time between Thanksgiving and Christmas is much smaller. In general, stores are definitely competing for those retail dollars.
C) Some of this May be inventory reduction on lines that are not selling as well.
I suspect all three of these play some part, but no idea what they breakdown would be.
I wonder if TLG would notice or care. Would Amazon?
The game is afoot! :)
Some of the sales are price matching Target and Walmart, right? It's not all Amazon-driven.
And this isn't just about Christmas. The early 2013 wave was also deeply discounted.
Let the brick and mortar dinosaurs fight over heavily discounting the garbage sets and allocating warehouse space for slow moving exclusives at RRP.
I remember the Emerald Night being on perma-sale at $89 (oh, how ignorant we all were), then MMV was discounted for a long time also at $89. Plus the fire and police stations were discounted often if not always. Ninjago was on sale a lot also, much more often than it was full price. I'm just picking things off the top of my head here, but I do agree that it's a little weird (and nice) that so many Lego sets appear to be perpetually 20%+ off.
If this is fallout from Lego's obtuse new world order, I'm fine with that.
I think one of the dynamics driving the steep discounts is the sheer amount of themes that are out there now. There is a glutton of sets available at any given time. Everyone on this forum has happened across stacks of clearance at one point or another throughout this past year. As great as the demand is... The supply is even better. It's this abundance coupled with the competitiveness of retailers on a popular product that is allowing for discounts of 30%+.
I think the difference is many of the current lines, like the city cargo stuff and SW sets like sail barge are on sale and for good discounts as well (I know some people here do not consider 30% good, but I know of many others that would view that as a great discount)
Now if Amazon would start to discount the new Creator sets like Family house and the tree house like this.
The only set I though twice about was the republic gunship at WM for $80, that is not bad, $10 cheaper than what Target was selling them for the past week. The only thing is, with all the discounts lately, I feel like it could be found for %50 off sooner or later.
Is production up? Are sales down? Are qty limits having more of an effect? Is production being planned better? (i.e. is LEGO planning some of these sales ahead of time and making extra of the sale items?)
Minecraft, the original, has remained in stock at Amazon and stayed in the top 5 selling sets for months now. A week ago Amazon sold out and within two days the price was at $65. Amazon has now restocked, but the demand for set remains incredible. It has also stayed in stock in my local LEGO store for months as well and they had a big pile last night.
26% off isn't good enough anymore? :)
Kidding. The Lair is the one I don't need.
people won't be buying toys when they have problem keeping food on the table... just my 0.02
I believe that analysts did say that spending would likely be down this season.
It does not take a rocket scientist to figure this out though, less or no jobs means less, if no, spending.
Apparently the representatives in govt cannot figure this key fact out though.
I also think there have been many discounts, which I think is another factor. I think stuff is staying in stock longer because I think people are 'discounted' out ( I know I am) by this I mean there have been a lot of sales already (including the not sale but bonus VIP points for pre BF) and you cannot always get it all. Milk is an exception because that Farming 'credit', I forget what it is called now, is missing due to the govt issues, so things like milk prices are going to skyrocket because both 'parents' cannot get along with one another so the 'kids' suffer.
At least this is the way in the US
btw anyone donating turkey :P ... i need one ...
#1: Please google DFA & Milk price fixing
#2: There has been a severe drought in TX and other states, which also affect beef and dairy prices.
#3: People see what they want to see, and here's my story:
I know I guy who frequent "gentlemen clubs" and he swears that if the girls tells him they do not get paid well, that means the economy is going to tank. That was his cue to exit the market a few years back. He even ended up selling everything and moved out of US to a third world country, where the strong dollar allows him to live like a king. There's no moral to the story, but simply that he believed what he believed. He did believed that US was going to be a wasteland like it was in Mad Max, so he decided to bail.
To me, if the economy is really THAT bad, Lego might as well go bankrupt. If I have only a few bucks to my name, I'd probably buy milk before I buy Lego.
People are funny like that. :)
A gallon jar of pickles, for the average home, is just nuts, but the product serves a purpose for the retailer.
Must have been on sale. That's cheap even for Aldi. I think Sam's Club is around $2.70 a gallon. Typical grocery price is more like $3.30.
Now to get this back on topic, when Amazon can deliver a fresh gallon of milk at that price along with discounted Lego, I'll look for the demise of many brick and mortar stores beyond the bookstores they've already eliminated.