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Also it's the only place to get exclusives without paying over the odds. But would be interested to see other peoples reasons.
I always shop around and constantly weigh up the factors above vs. a (normally) cheaper price elsewhere. These days, I only ever buy from S@H when there is a promotion going on, either free shipping, extra VIP points or an exclusive poly etc.
I order a fair amount from S@H, my reasons are:
-Exclusives - its really not easy to get hold of things like the Modulars, UCS, Tower Bridge etc other than from Lego stores, TRU etc dont sell most of them.
-Packaging - S@H packaging is 95% of the time first class so the item gets to you in mint condition, I can't say the same for many online retailers.
-Customer Service - TLG Customer Service is second to none (IMO), in the rare times I have had any issue they went over and above to resolve and assist, you would not get that from a lot of other places.
-VIP Points - They are only worth 5% (10% when you get double VIP points, like now), but that adds up pretty quickly and make for a nice discount on a fairly regular basis.
-Promos - Quite regularly you can get free postage (which I think should be the norm over say £40) and other little incentives which are often quite nice.
This is not to say I wouldnt buy from other retailers, I do, often, but I would probably not buy any of the larger sets from anywhere other than S@H now, as I like these to be MISB when they get to me. I recently bought Diagon Alley from Tesco when they had a sale, when it got to store it had been sent in a plastic bag, so it arrived fairly scuffed up and with a hole in the box, in hindsight i would rather have paid the extra £'s to get it MISB from S@H.
Although not a given, with the exception of one delivery all others have been delivered in good time and in one piece. I don't buy for the VIP points - they're an added bonus but not enough to persuade me to buy from them over Amazon at two thirds of the price or using a 3for2 elsewhere. It did make me cross to find that Diagon Alley could be bought at Tescos at 20% off having just bought at S&H for full price thinking it was an 'exclusive'! Still, I did get my headless Black Arf!
I still shop at Amazon though when I can because I don't have to pay taxes. With S@H I do have to as I live in a state with a LEGO store (and soon LEGOLAND! Yay!)....(c:
Mostly I buy when the VIP points offers are on or the free shipping, but not exclusively. The exclusive elements certainly play a factor but mostly, the shipping speed and quality and the customer service keep me coming back. I have bought a few things from Play recently and while the price is good (very good sometimes) 50% of stuff come shipped in bags and is bust up and just trying to sort out a new item in the correct quality is a bit of a nightmare (they do help, but when the replacement is shipped in a bag and you have to pay to ship the first one back...).
At the end of the day S@H is easy, reliable and seems to have a good range of offers on a regular basis.
Shop at Home - LEGO's method of selling online.
-Both 2009/2010 Winter Toy sets
-Tower Bridge
-Maresk Train
-Diagon Alley
-Pet Shop
Buying from Lego makes next to no sense for me. Amazon rarely charges for shipping, rarely charges the full price, and doesn't charge TAX! (I'd also like to emphasize that the shipping is FREE and gets herr in a quarter of the time).
The only time that buying from Lego makes sense is when they have merchandise that I can't live without, or are giving away a cute little goodie.
Furthermore, I'd just like to add that while the VIP program is a nice little come on (with promotions like xxx additional points when you buy this set, or double points when you buy xxxx set.... It never equates to the savings on Amazon.
In the US, I think it's fairly clear that just about all 10*** at some point will become available through other retailers whereas within the UK I'm not so sure it's as easy to predict.
This is one of the big differences with Amazon UK, as far as I am aware NONE of the items you mention have been for sale on Amazon UK (other than from resellers), therefore 'Exclusives' are slighly more elusive over here!
6118 - Wheels
6117 - Doors & Windows
7280-7281 - Road Plates
Those are very hard to find anywhere else. Even on Amazon they are more expensive than Lego S@H.
Now THAT is a reason to shop there. :)
But S@H is more popular than you'd think here, and while it is neither pricing situation is going to get better. The "problem" is that LEGO is a kids' toys, and prosperous parents like to indulge their little geniuses!
Ah, yes, the prosperous parents. I consider myself immune to status anxiety most of the time: flash cars, houses, boats, etc, whatever; but watching a well-heeled mother stuff a trolley at whim with full-priced boxes of LEGO really pulverises my sense of achievement in life.
As nice as they are, $400 for a box of plastic is absurd, no matter how pretty it is once built.
Yet we keep buying... :)