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Alternative to Lego building sets...

Would anybody be interested in seeing some pics/comments of a non lego branded set I've picked up for curiosity whilst I'm in China?

It's a Woma branded small train (set J5701) and you can see some pics at this url:

(Sorry for the shop link, I just google image searched the set and this came up)
http://www.aliexpress.com/item/FREE-SHIPPING-Yakuchinone-assembling-building-blocks-model-steam-train-two-in-one-100-j5701-Christmas-Gift/654836390.html

If there's interest, I'll update this thread later on today when I come back.

Comments

  • CCCCCC Member Posts: 20,556
    Not really. For the most part they seem to be direct copies of Lego parts rather than them using their own parts.
  • cozycozy Member Posts: 157
    no thanks
  • iamterryiamterry Member Posts: 166
    Fair enough - what I will say about them is that I'm actually quite impressed by their quality even though they're not as good as real LEGO.

    What they really do have going for them is that the designs appear to be quite good, (ie not LEGO copies of sets) and they're produced for significantly lower.

    If they were sold direct in shops in the west, then I suspect LEGO would have a serious problem. Especially when the perception that the premium price of LEGO is justified by the quality and design.

  • CCCCCC Member Posts: 20,556
    edited October 2013
    iamterry said:


    If they were sold direct in shops in the west, then I suspect LEGO would have a serious problem. Especially when the perception that the premium price of LEGO is justified by the quality and design.

    I doubt it. There are already some fairly decent quality clones out in the UK and Europe.

    There is a good round up here .... http://www.brickset.com/news/article/?ID=7722
  • iamterryiamterry Member Posts: 166
    CCC said:

    iamterry said:


    If they were sold direct in shops in the west, then I suspect LEGO would have a serious problem. Especially when the perception that the premium price of LEGO is justified by the quality and design.

    I doubt it. There are already some fairly decent quality clones out in the UK and Europe.

    There is a good round up here .... http://www.brickset.com/news/article/?ID=7722
    Hi,
    I have to disagree that they're out in the UK, I've never seen any Woma/Star Diamond products in the UK (and these two are the ones I deliberately picked). However here in China, I've seen them in most toy shops I've been in so far. If they are available in the UK, then can you let me know where.

    That round up is actually the reason why I've gone looking for them so I can see for my own eyes (and hands) quite how good/bad they are. Now I have, I can tell you for the price I can get them here, I certainly will pick them up when I can.

    I recommend you do so also and make your own mind up rather than dismissing them as a competitor just because they don't have LEGO printed on them.
  • koozkooz Member Posts: 158
    You can see the difference in quality just looking at the pictures. I'm not a LEGO snob and have checked out my fair share of clone brands, but these look like garbage. The pics of the train are terrible, and the pieces seem not to fit very snugly on the back. The second thing (whatever it is) shows some pieces have ridges from the mold. If you want a decent clone, try Character Building/Cobi.
  • oldtodd33oldtodd33 Member Posts: 2,729
    Yep, I am going to have to agree. The bricks in those pictures look like garbage. That and the way his hat fits on his head looks really bad. Couldn't they have at least turned his right hand around the right way when they took the pictures?
  • chromedigichromedigi Member Posts: 344
    iamterry said:

    That round up is actually the reason why I've gone looking for them so I can see for my own eyes (and hands) quite how good/bad they are.

    Even before that came out, I had become curious about these brands due to reading several of the other threads on this forum:

    Why no "ultimate" SNOT piece? (Thread started Nov 2012)
    Clone Brands (Thread started June 2012)
    Lego to Face New Competition? MB/Mattel (Thread started June 2012)
    Why don't LEGO competitors produce a decent product? (Thread started July 2013)

    Since there is a strong a priori bias here against non-LEGO product, I went out Googling for external reviews of various of the brands mentioned in these threads. There were a few to be read, but even more to be seen on Youtube, many of which tended toward the positive. Then the roundup came out. It was an amusing hatchet job, and somewhat informative despite the obvious bias, though I found it odd that Wange had been neglected in the survey. What is needed is a more objective analysis, which is difficult to do, especially for those of us who do not read Chinese, as even simply disentangling who makes what is not always obvious: is a given set a rebranding, or a knock off of yet another Asian brand essentially unknown in the West? You are in a good position to contribute some real knowledge to this problem, and I encourage you to do so, in at least one of these threads.
  • iamterryiamterry Member Posts: 166
    So, I've not got a huge amount of time to spend on this - I'm out in China on a Family holiday so given the availability of these sets I've grabbed some, one of them is the WOMA J5701 train.

    Some of the above complaints appear to be about the way the person who built the model and took the pictures in the above shop pictures. I can point to lots of Lego reviews/videos of mis-aligned blocks.

    The bricks are harder to join together hence I suspect whoever built it, did a quick job. The finishing clutch power of the bricks is higher than Lego.

    Obviously I can't say much about the molding marks apart from to me, I'm generally not noticing them when playing with the train with my son.

    The minifig is definitely the thing that lets the set down the most. The head has a hole on the top for the hat rather than the tidier method that Lego minifigs use.

    Objectively though, does it look like a train? Yes it does, rather well I think for something that's 4 blocks wide - I think it's designed well because it does the job it set out to be.

    Maybe I should specifically come back to this post in 1 years time of play with it from my son and see if it survived/cracked/broke!

    The big question that people need to ask themselves is why do they collect Lego. Is it for the designs, for the quality, for the brand loyalty?

    Quality is something that Lego is obviously slipping on recently - how many cracked wedges do you have? I know I've got lots. How many multi-coloured 'whites' or 'yellows' within the same set do you have? I know I've got some.

    This is not what I'd expect from Lego and its something they're going to have to be very careful going forward. Especially given the obvious cost cutting/reduction of benefits of kinds that seems to be going on.

    Designs, well this is where Lego both wins and looses. A brilliant example of this is the new Parisian modular. It is utterly gorgeous. I'm not going to say more on that.
    Lego city... Another police/another fire set - how about some more variety. (However police and fire sets sell to boys so there we are)

    Brand loyalty is something people feel very strongly about Lego. It's something that I've been bitten by on other stuff over the years. I hope it doesn't happen to me with Lego. Continuing drop in quality with price increases would do it for me.

    So going back to mold marks - are you buying Lego sets because they're better molded or better designs?


    Lego are trying to get into the Chinese market. Poorly. Somebody else on here was asking about the Beijing lego store and finally visited. As I'm heading there in a few days I asked them about it. Nothing China specific. How very disappointing and surprising. The year of the snake #10250 set wasn't available either. I'm glad I managed to get my copy of it from taobao (ebay equivalent). I believe the retail is about 350RMB (or £35). Very expensive.

    If Lego really want to get into the chinese market, they could drop the price to be closer to the competitors - in the west we'd abuse that via the grey market - quite frankly there's no language needed for the instructions) or they hope their brand name wins and people buy the not very imaginative (compared to some of their competitors) designs.

    So, lets finally talk money, I've picked up two sets here from a toy store. They are available for cheaper elsewhere from China. I do not know the retail price.

    The train set Woma J5701 cost me 25RMB for a 100piece model. So that's £2.50 or 2.5p per piece. A quarter of the Lego typical price.

    A transformable Star Diamond 81507 set for 95RMB which has 339 pieces. So that's £9.50 or about 2.8p per piece.

    These Chinese sets which are pretty good quality - are nearly a quarter the price of lego sets. That's going to be very hard to compete against in China.

    If they come to the UK (eg tesco decides to rebrand the sets and sell them at half the price of a lego set (I picked half rather than quarter to give tesco a healthy profit margin at 'rrp' level). Then they will sell bucket loads. Because word of mouth will get out about them being leagues ahead of stuff like Megablocks).


    I'm not sure I'll find the time to build the transformable set before I leave China so probably won't be able to comment on it for a while.
  • bmwlegobmwlego Member Posts: 820
    The advertising motto on this particular set is "Exploiter:Simulating a True Style". Do they mean they are simulating the true style of LEGO?


    http://www.aliexpress.com/item/Toy-one-piece-blocks-engineering-car-legoland-xf-truck-j5681-FREE-SHIPPING-birthday-gift/654808192.html
  • CCCCCC Member Posts: 20,556
    iamterry said:

    CCC said:

    iamterry said:


    If they were sold direct in shops in the west, then I suspect LEGO would have a serious problem. Especially when the perception that the premium price of LEGO is justified by the quality and design.

    I doubt it. There are already some fairly decent quality clones out in the UK and Europe.

    There is a good round up here .... http://www.brickset.com/news/article/?ID=7722
    Hi,
    I have to disagree that they're out in the UK, I've never seen any Woma/Star Diamond products in the UK (and these two are the ones I deliberately picked). However here in China, I've seen them in most toy shops I've been in so far. If they are available in the UK, then can you let me know where.
    I didn't say they (Woma/Star Diamond) were out in the UK. I said "There are already some fairly decent quality clones out in the UK and Europe".
    iamterry said:


    I recommend you do so also and make your own mind up rather than dismissing them as a competitor just because they don't have LEGO printed on them.

    I would never add a clone brick to my collection, since they are not lego. Quality doesn't really come into it. I simply don't collect non-lego bricks. Accessories are slightly different. Where lego make something, I wouldn't add the clone part. But where the custom part is something lego don't make, then I would use it.
  • chromedigichromedigi Member Posts: 344
    edited October 2013
    iamterry said:

    If they come to the UK (eg tesco decides to rebrand the sets and sell them at half the price of a lego set (I picked half rather than quarter to give tesco a healthy profit margin at 'rrp' level). Then they will sell bucket loads.

    Interestingly, I discovered yesterday that TRU has begun to do this here in the US. They are TRU-branding Chinese sets such as the Super Police Force Set. Judging from the scoop-headed figs inside, I'd hazard to guess that it's a Jubilux Woma, like the Block Tech military sets and Cra-Z-Art Super Blox that are showing up in all the discount stores in my area.

    TRU has also launched a castle line, called True Legends, apparently through some kind of licensing deal with K'nex. I'm not familiar enough with K'nex to know if it's a rebranding, or if they're just manufacturing the sets for TRU, but all the parts inside are K'nex-branded.

    Postscript: The fig inside one Mud Puddle "Action Series" Fire Truck is in a small bag labeled Gangjia Brand. These are omnipresent in a discount chain called Five Below.
  • beabea Member Posts: 227
    I for one am interested in other building block products so I appreciate it if folks can provide their experiences with other brands.

    Has anyone tried the BanBao brand? They seem to have various civil sets like buses, gas station, farm vehicles, etc that I don't think Lego produces at the moment so I'm interested in hearing more about them.
  • CCCCCC Member Posts: 20,556
    #60026 provides a bus. You can look at the instructions online. Similarly you can get instructions for tractors etc in the old farm sets. There is also a current gas tanker model if you want to build a gas station.
  • khmellymelkhmellymel Member Posts: 1,314
    iamterry said:


    Lego are trying to get into the Chinese market. Poorly. Somebody else on here was asking about the Beijing lego store and finally visited. As I'm heading there in a few days I asked them about it. Nothing China specific. How very disappointing and surprising. The year of the snake #10250 set wasn't available either. I'm glad I managed to get my copy of it from taobao (ebay equivalent). I believe the retail is about 350RMB (or £35). Very expensive.

    If Lego really want to get into the chinese market, they could drop the price to be closer to the competitors - in the west we'd abuse that via the grey market - quite frankly there's no language needed for the instructions) or they hope their brand name wins and people buy the not very imaginative (compared to some of their competitors) designs.

    I bought my Year of the Snake from Toys R Us in Shanghai, 299 RMB, on sale from 399 (it was actually a sale, rather than a Toys R Us mark-up; I watched the price on the set from February until the end of April). Pretty steep, but it was the only Lego I bought all year!

    One thing that I noticed while in China is that nearly EVERYTHING "western" is more expensive in general (not including fast food chains). The idea of paying for the brand name is amplified by 100. My feeling is that because the gap between the poor and well-off in China is pretty extreme (the middlish class is pretty small comparatively), cities that have stores that carry brands like Lego do just fine pricing their goods with a bit of premium.

    Of course, when it comes to China, I don't think that it's really the whole picture... but it's still totally fascinating (to me, sadly... but I'm a student, I'm allowed to say that!).
  • cheshirecatcheshirecat Member Posts: 5,331
    @iamterry so that train cost you £2.50 in a store in China. How much do you think it would cost by the time its packaged, shipped and sold in Tesco (Tesco's overheads will be >>> than a shop in China and their profit margins on an item like that too). It might be less, but not that much less than many of the smaller LEGO sets they sell today. There are plenty on Tesco's website at or below £8, including those at RRP let alone those reduced. Many with more minifigs, more pieces (and big ones too - #4637 for example) with better designs, range of colours and playability. To be honest its not going to be that far off say one of those creator plastic boxes. I would ask why would most people buy that train (even without being badly put together it looks terrible imo, the colours, the design etc) rather than spend a little more for a known brand, better quality, better design?
    vitreolum
  • beabea Member Posts: 227
    ^^^ Thank you for the suggestion, however, that is not what I was asking.
  • chromedigichromedigi Member Posts: 344
    edited October 2013
    @cheshirecat - As a point of reference reality check: The rebranded Chinese stuff I've encountered in US stores so far has retailed from below 3 to slightly under 5 cents/part. The very good recent LEGO clearance sale at K-Mart averaged 5.34 cents/part.
  • LegoFanTexasLegoFanTexas Member Posts: 8,404
    ^ Yes, but the K-Mart clearance isn't normal and can't be obtained year round, the Chinese stuff can. :)

    Just imagine the price of the Chinese stuff on K-Mart clearance! :)
    chromedigibluemodern
  • cody6268cody6268 Member Posts: 298
    edited October 2013
    For what I've had I've learned a few things:
    1: Avoid early Best Lock
    2: Avoid Ban Bao
    3: Some Mega Bloks parts don't work right.


    Even though K'Nex is US made, I dislike it as is it's unrelated to Lego in its form and the bricks are by no means compatible.

    Weren't some Lego parts US made at one time?
  • CCCCCC Member Posts: 20,556
    I was in the Netherlands the other day and look what I found ...

    image

    image

    So I bought two of the Knight figure sets at 99c each.

    This is what came in the pack ... yes, the accessories are still on the molding sprues which makes the pack feel very full, and there was an extra torn empty poly bag shoved in there too in one of the packs - as padding or as a way of getting rid of waste?

    image

    And these are the parts ... (note you only get one cushion per pack, I added the other to show the underside)

    image

    My verdict:

    99c for 32 piece set.

    Bricks - they are not too bad. The clutch is decent, slightly harder to get apart than lego, but good all the same. The bricks are clearly not lego, they feel different, both in shinyness and in density. They are compatible, and in this case, all bricks were direct copies of lego.
    The studs on side bricks work fine for connecting other bricks. Holes in the studs discussed below.

    The brown cushion thing - why has a knight got a cushion? - the minifig can stand on it, but not centred. It has four holes underneath, but these are not compatible with the supplied bricks or lego. I don't know what the point of this piece is. It cannot be connected to anything else.

    The minifig - 11 pieces form the minifig. It comes completely unassembled. This is not a scientific sample, but a 6 year old could not put the minifig together but a 7 year old could, with difficulty. I tried one, and it took probably a minute, but it is difficult. You have to line up the arms perfectly before putting in the pin that holds everything together. The figures look crap. The feet are slightly different, so one sticks out 0.5mm more, the legs are short, heads too big, etc. Headgear is compatible with lego, but way too oversized to be of any use.

    Accessories - this came with a few weapons on the sprue, and some of them are split down the middle, so again adding to the number of parts. You have to file / pick off sharp parts of the sprue that are left when breaking them off. The accessories are about the same size (diameter) as legos meaning they can be put in a minifig hand. They don't work too well with the supplied minifig though. The hands are too rigid, you really need to clip them in. The problem comes when removing them. The grip is stronger than the wrist, meaning the hands fall off. The accessories are also the wrong diameter to fit in the holes in the studs (or vice versa the holes are wrong). You cannot put anything into those holes. The flag is also very loose on the pole, and doesn't stay on or positioned.

    The reason I bought two of these is that I thought the shields might be useful to dye and use for Romans. Unfortunately, the size of the handle is too narrow and it is loose in the hand of a lego minifig, meaning it cannot be positioned.

    You get a sheet of instructions, a bit like a lego poly. The minifig instructions are generic on another sheet (not specific to any set), but do not tell you how to put the minifig together - this is important as the arms need to go on first. They tell you how to sit the figure on a seat / horse / etc.

    Overall, the bricks are fine, decent clutch but the stud hole is useless for holding accessories. They do not feel at all like lego. And I would not add them to a lego collection. The cushion brick is useless since it cannot connect to anything below, despite having holes in it. I'd give them 6/10. Fine as a cheap toy as for a kid if it is predominantly brick.

    The minifig and accessories are a joke. The figures look rubbish, they are poor quality, difficult to piece together and there are clear size consistency problems between the parts and the grip / wrist strength needs addressing. I'd only give 1/10, avoid sets where minifigs and accessories are the key part.

    The packaging also doesn't suggest quality (even though it states Best Price - More Bricks - High Quality) on it. Keeping the sprue in the pack and sticking in an old plastic bag pads the box out, but feels cheap. The part count is high, but remember that the minifig counts for 11, and the weapons another 8-9 here, as they come in parts.

    I wouldn't buy them again. I'd prefer to have one regular CMF rather than two of these.
  • Wil348Wil348 Member Posts: 240
    edited October 2013
    I never buy clone brands myself, but sometimes my parents do as a joke.

    But the clone brands that I've seen are really really bad, I mean, there's sprue marks all over the bricks, there is little or too much clutch power, and sometimes the colour of the model doesn't even match up to the box! I think these brands were Slubban and Cobi, but I can't remember exactly.

    Megablocks....well, their quality isn't as bad as it was before, but it's still pretty bad. Not to mention that the Halo sets are equal or more expensive in cost to the LEGO Star Wars sets.




  • chromedigichromedigi Member Posts: 344
    edited October 2013
    CCC said:

    The brown cushion thing - why has a knight got a cushion?

    I know this doesn't answer the question, but those "cushions" look like pieces I've seen used as sandbags in pictures of military sets - unfortunately I don't remember from whom at the moment. If they are, they should stack. Do they? But of course, why would a knight need sandbags anyway? Perhaps he has time traveled into the age of gunpowder and artillery. Or maybe he's in the Boomstick Edition of some crazy Knights theme.

    As for the fig... oh, I don't know... it looks like it has humor value... if you ever need a smiling legless buffoon. Have you tried putting the Christmas Elf's hat on him?
  • CCCCCC Member Posts: 20,556
    I know of some custom makers that do sandbags - and I nearly called this one. It really is useless as it cannot stack, and even if it did the offset in two directions wouldn't help make a wall out of them.

    The elf's hat would not fit on this one's head. The heads are huge... this is the Royal Guard wearing his helmet.

  • chromedigichromedigi Member Posts: 344
    ^ Oh dear. Swollen head? That look on his face? I refuse to make fun of the handicapped.

    OK, one more theory about the sack of fertilizer: Can the fig stand on it? Perhaps he envisions himself as a great orator in a world before the invention of soap.
  • chromedigichromedigi Member Posts: 344
    edited October 2013
    CCC said:

    I know of some custom makers that do sandbags - and I nearly called this one. It really is useless as it cannot stack, and even if it did the offset in two directions wouldn't help make a wall out of them.

    They look like you should be able to stack them in a pyramid. He guards the potatoes at the village market?
  • chromedigichromedigi Member Posts: 344
    edited October 2013
    Pardon me... the potato was originally a New World crop, so even that would be an anachronism. I guess we're back to sacks of fertilizer, after all. Guarded by him. And his silly-faced waddling cronies.
  • drdavewatforddrdavewatford Administrator Posts: 6,756
    Having recently once again dipped my toe into the murky world of non-LEGO construction sets (review at http://www.gimmebricks.com/2013/09/new-kid-on-block.html) I certainly wouldn't just write them off. Certainly in the case of the Airfix kit I built and reviewed it offers something that LEGO generally don't. That having been said, my experience of a number of other clone brands has been very disappointing (e.g. Transformers sets) and I'd never waste my money on them.

    LEGO can't afford to be complacent - as clone quality improves, the price differential will be harder and harder for many to stomach.
    bluemodern
  • chromedigichromedigi Member Posts: 344
    edited October 2013

    LEGO can't afford to be complacent - as clone quality improves, the price differential will be harder and harder for many to stomach.

    It's already hard to stomach. But what do you think they should do in response? It is my belief that their pricing model is headed in the wrong direction, especially in this economy (in which news like this is a better indicator of present trends in the U.S.). And at the moment there are certain licenses (e.g. Star Trek, Halo) and theme types (e.g. historical, military) that are only available from the competition. Should TLG change its stance toward these things? Should they license something like Portal? Star Wars is getting pretty long in the tooth at this point.
  • drdavewatforddrdavewatford Administrator Posts: 6,756

    LEGO can't afford to be complacent - as clone quality improves, the price differential will be harder and harder for many to stomach.

    It's already hard to stomach.
    Not for me, particularly when you shop around for bargains and don't pay RRP. Per my Airfix review, most clone brand products I've been exposed to have been ghastly and as such however cheap they are I'm not interested. If and when clone brands can offer me comparable products at much lower prices then LEGO will have a problem. I personally have seen no evidence that we're anywhere near that point, however....
  • chromedigichromedigi Member Posts: 344
    I'm confused... does this mean that you think that they can afford to be complacent after all? And if not, my question still stands: what should they be doing differently?
  • CCCCCC Member Posts: 20,556
    As a moc'er, for me the tipping point would be when I don't mind adding brand X to my existing Lego collection. I already do it with brickforge etc minifig accessories but for bricks I reckon it will be a while yet before it happens.
  • VortexVortex Member Posts: 342
    Here is an "enlighten" Diesel train set . I was actually quite happy with this , the green bricks actually had a good mix of gold specs giving it a rich look . Cost about $10 equivalent . The carriage can be attached via the magnet connectors . The engine top is made up of silver/metallic looking bricks . This sits comfortably in my Lego room, no issues .

  • VortexVortex Member Posts: 342
    Big Ben by " Wange" 1600+ pieces . 25" tall, Original design and very impressive all around.
  • VortexVortex Member Posts: 342
    Enlighten Pirate Ship . There are a couple more bigger ships which i am yet to assemble .
  • chromedigichromedigi Member Posts: 344
    @Vortex - I've been meaning to try out those two brands, as well as Star Diamond. But when I look at the listings on AliExpress, it seems like everything is tagged with a handful of different brand names, and virtually everything says "Enlighten" ... very confusing. I'm starting to wonder whether in China, "Enlighten" has come to have the same generic sense that non-FOLs use when they call anything with studs "Legos." Do you buy from them, or from some other source, and have you been able to obtain good prices (if you're located in the U.S.)?
  • chromedigichromedigi Member Posts: 344

    I'm starting to wonder whether in China, "Enlighten" has come to have the same generic sense that non-FOLs use when they call anything with studs "Legos."

    See what I mean?

  • VortexVortex Member Posts: 342
    @chromedigi : I understand what you are wondering but i do think the only plastic brick maker that is generic name , even in China ,is Lego . Enlighten has been there for a while now and have produced many sets but there have spouted nearly 2 dozen similar manufacturers in the recent years . It could simply be laziness on the part of aliexpress etc to not put the proper and accurate information on the websites .

    i actually have see that website and usually many search results of such item lead you directly to this aliexpress site .I have over 160 Lego sets and about a dozen + chinese brick sets , all of which are bought from Pakistan ( the chinese brands) and i considered them great value for the money .

    Some examples :
    Wange :
    EIffel Tower
    Big Ben
    Tower Bridge
    Leaning tower of Pisa
    The Spaskiya Tower of Moscow
    The Petronas -Twin Towers of Malaysia


    All of the above are large sets which are between 1100 AND 1800 pieces and about 24 Inch in height on average . Due to the non existence of anything on similar scale from lego with the exception of tower bridge i decided on giving one a try and soon ended up buying the entire series .Cost me about 38$ equivalent per set .

    The other i have bought are mostly "Enlighten" pirate ships 4 of them and some Formula 1 type sets i.e large truck , f1 car with champions platform, pit etc. A mid scale Ferrari Spyder which cost me about $10. All of these ,I am yet to build. I may build the spyder right now , i dont think it will compare to my Lego Ferrari Furano 599 or even the Lambo (Police Version) but it might give them stand out more as a set on display .
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