Shopping at LEGO or Amazon?
Please use our links: LEGO.com
As an Amazon Associate we earn from qualifying purchases.
False advertising by LEGO?
Every time my 4-year-old son peruses the latest LEGO catalog or Club magazine, all the imagery of LEGO sets depict the minifigs in very articulated poses that are impossible to do with minifigs in real life (i.e. arms and legs with "knee, hip, elbow and shoulder" joints). Then he'll ask me how come his minifigs can't execute those poses.
For AFOLs, this need not be explained, but to a young boy (the target audience for these catalogs and magazines) this is misleading. I've even had an older adult (a senior who obviously has had no experience with LEGO) wondering the same thing when she saw the catalog and compared it to the actual toys.
They articulate minifigures in the cartoons, but that is understood.
I do notice they don't do that in actual product packaging.
Poetic licensing? Perhaps, but highly doubtful a child would understand.
Shopping at LEGO.com or Amazon?
Please use our links: LEGO.com • Amazon
Recent discussions •