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Comments
I bought 1 for $25, to build personally. For that price, I'll own a copy. :)
The Stage Coach and Train are the only TLR sets I plan to own and build, both are nicely done for what they are. I just wish the train was $69 without track rather than $99 with track. Don't need more track. :)
I found Urak Hai army at FM for 19.99 too, series 3 planets were 4.99$ , the 10% off coupon paid for the sales tax:-))
EN, MT, and HE are more understandable, being adult sets, but TLR train is clearly a kids set, so it comes with track.
I just have... enough. :)
The actual cost of what goes into each box is next to nothing. Stagecoach has perhaps $2 worth of materials in the box, so regardless if they charge $30 or $50, the profit margin is huge. The above fixed costs are where the real COGS is.
Moving large volumes is why TLG is profitable, their fixed overhead is huge, but the actual marginal cost of making another 270 plastic bricks is next to nothing. Regardless of where they are molded.
That is my current opinion. :)
The big price differnces of this particular set (and any other) has nothing to do with actual manufacturing/transport costs IMO. It's either heavily discounted in the US or heavily inflated in the rest of the world, you can make your own mind up on which one.
The reason why is the obvious question and I imagine the answer could be one, but not limited to, of the following:
Marketing, because they can, to supplement lower margins on other sets.
back on topic, I did buy the MF this morning at 5.00 bucks off, oh well, not a huge discount but with free shipping and being able to check it off my LEGO 2013 purchase list it was worth it.
http://www.amazon.com/gp/product/B00ATX7IBM/ref=as_li_ss_tl?ie=UTF8&tag=brickset-20&link_code=wql&camp=212361&creative=380601&_encoding=UTF-8