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Series 10 CMF

15791011

Comments

  • graphitegraphite USMember Posts: 3,265
    ^ Female train conductor in #10233 Horizon Express as well.
  • CurvedRoadPlateCurvedRoadPlate Member Posts: 257
    ^ I was very glad to see that in the 2013 offerings
  • CCCCCC UKMember Posts: 19,298

    The original minifig heads (and those included with the modulars) were not gender specific. A space, police, or fire fig from that time could be considered either gender

    Time has moved on though. Although those are iconic figures for their time, I wouldn't want the CMF series to be gender neutral figure with blue torso and legs, gender neutral figure with red torso and legs, etc. Often it the torso defines the character and the gender, so even if you pull off the head you still know the gender. However, in the CMF there are still a small number that can easily be male or female with a simple head change.

    If they want to up the count of females, I don't understand why those that could be gender neutral are not made with double sided heads. Eg. the bee woman could just as easily be a bee man with a dual printed head (although that puts the count down slightly here). The headpiece covers up the rear print. Same for all the other similar animal characters like the bunny man.
  • Si_UKNZSi_UKNZ NZMember Posts: 4,179
    The AFOL sets seem to have a good male/ female balance, e.g. female driver in horizon express, females in all (??) the modulars.
  • tamamahmtamamahm Member Posts: 1,967
    I think 'how' the data is collected and what is looked at can make a difference as well, @Aanchir.

    As an example...
    When I look at this back in October, the initial numbers I saw were 9 females out of 166 total minifigs. Now the pictures were not the best at the time, so there were a couple I missed.

    The thing which CurvedRoadPlate hit on, and which I think is quite important is how female minifigs are dispersed. If the only female minfig in a line is in the most expensive set, that is an issue. If entire lines continue to have only have one female minfig in it, then is there really improvement?

    I do tend to look at individual lines, and the number of sets in a line with female minifigs compared to the total number of sets in a line. To me that incorporates both number and distribution.

    At the time I looked, all the new lines had only 0-1 sets with a female minfig(s) per total sets in a line. (Hobbit, TMNT, Star Wars, Ninjago, Super Hero, Chima). City was the exception, I think there were ~3. Now, the pictures were low quality, which impacted my count of Chima at that time. It is very hard for me to consider that as 'major steps forward'. Yes, one can give many arguments as to why sets may or may not have female minifigs and all those were hashed through in my thread last year.

    Now this part...
    You can see a similar increase in balance between male and female figs in the Chima theme compared to the Ninjago theme. Even with a dismal ratio of 58 male figs to 6 female figs (9.7 males to every female) and a better-but-not-great ratio of 22 unique male figs to 4 unique female figs (5.5 males to every female, not counting figs with just different armor), it's far better than Ninjago, which in its first year boasted 19 unique male figs to one unique female fig, and in its second year upped the number of male figs to 34 while the number of unique female figs remained just one. The ratio of actual female figs in sets to male figs in sets, again not counting polybags, is even worse: 64 male figs to three (identical) female figs in its debut year and 68 male figs to two (identical) female figs in its second year!

    Worth noting is that in sets revealed so far, not counting polybags, Chima has fewer minifigures total and fewer characters than last year's Ninjago sets, but the number of female minifigures has tripled and the number of female characters appearing as minifigures has quadrupled. Part of the reason for this shift may be to better cater to the periphery demographic of female fans which resulted from the Ninjago TV show, and which TLG likewise anticipated to result from Legends of Chima.


    This, now, is new info for me. WHen I had first looked at the initial images of Chima, it was difficult to see and what I saw was that there were 17 sets (that included the speedorz at the time), and there initially looked like there were 0 female minfigs.

    I later found out that there was at least 1 female with Eris. I knew there was one more unique female coming, but I haven't looked in depth at Chima for a while. I didn't know about Crooner or the upcoming fox.

    I agree with most of your assessment here, that 4 unique females in a line like Chima, is quite huge. Most Lego lines have at most a token female. Often when there are more females, it is the same one. To have 4 unique females within a line is very unusual. There are a huge number of items in the line, which does drastically lower the overall ratio. At the same time, though, 4 unique females is unusual, and this is really their new flagship boy line.

    I also agree with your reasoning. My girls really loved Ninjago the show, and so there was an entire subset audience that Ninjago did not reach because females were not incorporated into the sets besides Mia. I think this is a small nod that way.


    So yeah, CMFs haven't seen a huge increase in gender ratio, which is somewhat odd considering I believe those are one of the more popular product lines with girls. But other themes have seen major steps forward in just the past couple years.

    I agree that it is odd with the CMFs. I actually think series 10 is odd in general, because It seems to target AFOLs, and not even necessarily boys. I have a 6 year old not at all happy with this upcoming series.

    I don't agree with the assessment that we have seen major steps forward. Major steps forwards from my perspective would be more lines like Monster Fighters. Five out of 9 sets have females. There are 3 unique females in the line. That creates a high level of uniqueness, and creates a high ratio. Both of those together, along with several other factors with the sets, makes it very friendly to both genders.

    I do agree with much of your analysis on Chima.

    The other thing to note, the quote I mentioned from Lego... this was after the meeting SPARK had with them last April, and they were referring to changes they were planning to make. The article was written in September, though. The reality is that by April, many sets for 2013 were already far along in their process, and so I assume few changes in minfigs counts were going to occur. To me the 2014 line will better show what change will or will not happen. The minifig distribution, though, is something I would not expect to be set in stone last April, which is why the recent distribution changes still seems 'odd' to me.
  • sidersddsidersdd USAMember Posts: 2,432
    Anyone spot these in the U.S. yet? I asked this guy, and he claims to have obtained them from a retail store in Ohio:

    http://www.ebay.com/itm/New-2013-LEGO-71001-SERIES-10-MINIFIGURES-Complete-Set-16-In-hand-No-Mr-Gold-/230962384295
  • CurvedRoadPlateCurvedRoadPlate Member Posts: 257
    I expect them at TRU soon. They usually hit TRU several weeks before the Lego store in the US
  • prevereprevere North of Bellville, East of Heartlake, South of Bricksburg, West of Ninjago City Member Posts: 2,916
    sidersdd said:

    Anyone spot these in the U.S. yet? I asked this guy, and he claims to have obtained them from a retail store in Ohio

    http://www.ebay.com/itm/New-2013-LEGO-71001-SERIES-10-MINIFIGURES-Complete-Set-16-In-hand-No-Mr-Gold-/230962384295

    If I see S10 in stores, I'd be very excited to buy some. But wait? Were these packages searched? Better not buy them. Repeat for all retail stores...

    But yet, I really don't want to fork over a ton of money on [email protected] or Amazon for sealed boxes at a time. For those really digging for gold, many may dump complete sets online to recoup costs.
  • cyphr99cyphr99 Member Posts: 6
    edited April 2013
    I picked up some at my local Target in Denver today at lunch. They had about 20 on an end cap...
  • oldtodd33oldtodd33 Denver 4800 miles to BillundMember Posts: 2,536
    @cyphr99 Which store was that?
  • JBricks27JBricks27 Member Posts: 678
    Does Mr Gold come with the gold staff and crystal top accessory, or will the top hat be the only thing to feel for?
  • cyphr99cyphr99 Member Posts: 6
    oldtodd33 said:

    @cyphr99 Which store was that?

    The one on Colorado and Alameda. According to the list the clerk at the store gave me, it looks like there are only a few in the area that got the shipments.
  • kylejohnson11kylejohnson11 Member Posts: 508
    cyphr99 said:

    I picked up some at my local Target in Denver today at lunch. They had about 20 on an end cap...

    What is the DCPI number listed on the receipt?


  • sidersddsidersdd USAMember Posts: 2,432
    ^ Is there a web based Target DCPI search tool anymore?
  • oldtodd33oldtodd33 Denver 4800 miles to BillundMember Posts: 2,536
    ^^ The Targets in Denver have a spotty record for having CMF's in store. I know several stores that I have never seen them in. So, let the hunt begin.
  • maniacmaniac Yorkshire, UKMember Posts: 829
    Someone is exceptionally greedy... (Remove link if rule breaking)

    Has picture of actual figure and I gotta say, not sure about it now.

    http://www.ebay.co.uk/itm/LEGO-71001-Minifigur-Serie-10-Mister-Gold-SUPERSELTEN-NR-870-von-5000-/251261252847?pt=DE_AllesfürdKind_Spielzeug_Lego&hash=item3a805674ef
  • Bosstone100Bosstone100 USAMember Posts: 1,433
    Oh yeah. If I get one I'm selling it. To be honest, it looks ridiculous to me.
  • samiam391samiam391 A log cabin in PA, United StatesMember Posts: 4,350
    ^^I like how they made the cane a lightsaber.
  • LegobrandonCPLegobrandonCP CanadaMember Posts: 1,914
    ^^^ Looks like a custom to me.
  • maniacmaniac Yorkshire, UKMember Posts: 829
    Also, found this:

    "A special offer coming in May only on shop.LEGO.com – Get a free DK limited-edition LEGO Minifigures poster with the purchase of 5 or more LEGO® Minifigures Series 10!"

    http://us.dk.com/static/cs/us/11/features/dklegominifigures/splash.html?CMP=EMC-VIP2013MarchDoublePRUS&HQS=DK_MiniFig_CTA&RRID=22479592&RMID=VIP_2013_03_DoublePoints_PR_US
  • psychopuppetpsychopuppet Member Posts: 71
    I am not sure if I care for him or not. I am waiting on a some money so I can pre-order a box. Was hoping to order from my normal place so I would not have to pay to it shipped ,but they have not listed them for pre-order yet.
  • JosephJoseph Member Posts: 651
    edited April 2013
    sidersdd said:

    ^ Is there a web based Target DCPI search tool anymore?

    As far as I know, there's no way to use that feature anymore. But you can still call the store and ask them to check with the DCPI number; they can even check the stock of other nearby stores for you (it only updates once a day for the other stores though).
  • legomattlegomatt Member Posts: 2,548
    I can imagine the conversation a lot of people are going to have with stores for series 10:
    "Hi, do you sell complete boxes of CMF series 10?"
    "Yes, we do."
    "Sealed?"
    "Yes, oh hold on, wait... errrrrrr... no, they were all opened to eeerrr... verify contents."
    "I'll order somewhere else, thanks"

    :o)
    Markey
  • cyphr99cyphr99 Member Posts: 6

    cyphr99 said:

    I picked up some at my local Target in Denver today at lunch. They had about 20 on an end cap...

    What is the DCPI number listed on the receipt?


    204001044

    sidersddkylejohnson11
  • sidersddsidersdd USAMember Posts: 2,432
    Just stopped at one of my Targets. None on the floor, so I went to customer service. They looked up the code and saw that some were in the back, but their computer said the items would not be shelved until May-5. The manager said she could go ahead and sell me one or two. However when she went back to get them she saw the "street date" on the boxes of May-1. So no sale.

    So, your mileage may vary on whether your Target breaks the street date or not.
    kylejohnson11
  • sidersddsidersdd USAMember Posts: 2,432
    edited April 2013
    Joseph said:

    sidersdd said:

    ^ Is there a web based Target DCPI search tool anymore?

    As far as I know, there's no way to use that feature anymore. But you can still call the store and ask them to check with the DCPI number; they can even check the stock of other nearby stores for you (it only updates once a day for the other stores though).
    I found the new Target DCPI search site. Replace the 204-00-1044 with whatever code you want to search on. This one searches for the Series 10 figs (which all Targets probably have listed as in-stock, but most probably have them in the back and not on shelves yet).
    http://m.target.com/fiats/dp-204-00-1044
    Josephkylejohnson11
  • JosephJoseph Member Posts: 651
    edited April 2013
    ^ That'll really come in handy; thanks for sharing!
  • ZacheranoZacherano Member Posts: 59
    I wonder... if the news about Mr. Gold explodes even more than it already has, will even those who do not care for Lego be checking the boxes before everyone else? Does TLG have the authority to prosecute this sort of behavior? Do the most diligent deserve these gold figures? Does anyone really deserve them? (Except loyal Brickset Forum users, of course....)
  • legomattlegomatt Member Posts: 2,548
    I actually have no problem with whatever time, effort, diligence, sheer luck, or psychic powers customers use to find their chosen/fave figs.

    What i am absolutely opposed to is factory backdoor shenanigans, and retailers/staff abusing their position of early access to the inventory to take the figs out of the market - which is clearly happening, with these early ebay listings. I'm sure it's illegal, something to do with public trust, store accountability, sale of goods acts, contracts of sale, or something.

    Just about every Mr Gold on ebay so early (before release in almost every country) is almost definitely the result of staff/shop owners giving stock a once-over prior to sale, and denying their customers any possibility of the (already slim) chance. I'm almost sure it's illegal - because it's about maintaining public confidence that advertised promotions can genuinely be obtained as stated. But if shop owners are fiddling the stock, they render the promotion effectively void, and this will prove to be a black eye for TLG.

    It's definitely against general policy at least, for employees and trade account holders to meddle with stock. Their profit is meant to be tied to the sale of the goods as permitted by their trade account, not the re-sale value of rarities obtained by manipulating stock.

    I hope TLG cancel all trade accounts of stores whom they find linked to ebay sales.

    It's so so sad.
  • kylejohnson11kylejohnson11 Member Posts: 508
    @legomatt the one that sold for $500 in Portland, OR most likely came from someone who just got to the store first.
  • legomattlegomatt Member Posts: 2,548
    ^ i've got no problem with genuine customers selling theirs, having obtained it in the wild, as is meant to happen. :o)

    Would have been better if TLG had just printed 5000 special voucher-style inserts in random (normal series) fig's bags, for people finding one to redeem in-store/by post for a mr gold. That would have prevented any of the spoiling tactics of the less scrupulous, cos the insert would be undetectable (being identical to the checklist/instruction sheet it replaced)
  • BastaBasta Australia Member Posts: 1,259
    edited April 2013
    @legomatt I don’t think it is in any way illegal, not in Australia at least. Even if it was, it would be almost impossible to prosecute, unless say the store that was selling them, was also advertising the gold minifigure separately at the inflated price.

    It would also be impossible to know which store it came from, unless the person who was selling it advertises that info, most would be store employees who sell it on their own eBay account on their own time, not much TLG could or can do about it.

    It’s not really much different to store employees getting to the clearance stock first, great for them, not so much for the rest of us.
    kylejohnson11
  • DiggydoesDiggydoes Cologne/GermanyMember Posts: 1,079
    In Germany the S10 just got released a couple of days ago,so i don't see what's "illegal"if a seller (who's opened a couple of cases obviously) sells the Mr.Gold on Ebay(speaking of the Ebay germany offer)?!?

    Well i'm off and get me two (sealed) cases ;)
  • cheshirecatcheshirecat Member Posts: 5,332
    I think the issue is the German seller that has two Gold's already. It seems highly unlikely that a 'customer' would find two that soon - sure its possible, but extremely unlikely and more possible that they work in a shop and went through all the stock boxes before they were released to the public. I doubt that's illegal at all beyond being a matter for them,their employer and their contract of employment.

    What will be interesting is what happens to LEGO store employees that do it (I'm sure they will if prices are high enough) and what LEGO do if they find out about it happening in their stores or elsewhere. Presumably it is TLG that could face legal trouble if any employees (even if not LEGO employees) are removing them before release and more importantly if they fail to do anything about it.

    It's TLGs promotion and if they willfully know that the consumer can't acquire the advertised product (and never could) then they are open to trouble.
  • BastaBasta Australia Member Posts: 1,259
    @cheshirecat this makes me question how well these will be distributed, doing some quick sums, in Australia there 8 major retailers that I know sell CMF and over 1400 individual stores that potentially sell them.

    Target: 300
    Myer: 67
    David Jones: 35
    Kmart: 180
    Big W: 176
    ToysRUs: 30
    Coles: 696
    ToyWorld ?

    Total: 1484+ stores

    I know a lot of these stores sell at least 5 boxes but probably more. A conservative figure would be 3000 boxes for Australia but this could be as high as 5000+ in my opinion. This is for a country with just 23 million people. I think 60 thousand boxes worldwide would be a low figure; it’s probably closer to 100 thousand and maybe over.

    So at best it’s 1 in 10 boxes most likely closer to 1 in 20, so who at this early stage gets access to those sort of numbers of boxes? I’m guessing that the distribution is a bit sporadic, i.e. they placed a number of figures in one small batch of boxes that potentially got sent to just one store.
  • psychopuppetpsychopuppet Member Posts: 71
    I checked a local Target to see if they had these in the back. Person that bought up all the last few series got there first from the reaction on the one guys face. So mine won't have them on the shelf for a bit again. Probably see them vanish from Toysrus and Walmart before they hit the floor again to. Hopefully one of the sealed box sellers on eBay still have them up when I get paid Friday so I can put money in my Paypal account.


  • HardradaHardrada Member Posts: 439
    Basta said:

    So at best it’s 1 in 10 boxes most likely closer to 1 in 20, so who at this early stage gets access to those sort of numbers of boxes? I’m guessing that the distribution is a bit sporadic, i.e. they placed a number of figures in one small batch of boxes that potentially got sent to just one store.

    Retailers. The German guy was most likely a LEGO retailer and probably the US seller, too.

    Magic Magnus (a German Bricklink store) sold 100 boxes of Series 10 a few days ago on BL in a matter of days. A Polish BL store uploaded similar quantities yesterday or the day before, too.
  • The_CreatorThe_Creator Member Posts: 19
    edited April 2013
    maniac said:

    Also, found this:

    "A special offer coming in May only on shop.LEGO.com – Get a free DK limited-edition LEGO Minifigures poster with the purchase of 5 or more LEGO® Minifigures Series 10!"

    http://us.dk.com/static/cs/us/11/features/dklegominifigures/splash.html?CMP=EMC-VIP2013MarchDoublePRUS&HQS=DK_MiniFig_CTA&RRID=22479592&RMID=VIP_2013_03_DoublePoints_PR_US

    Ooh! I might have to try my chances of getting ones I want and order 5. Any chance of this promo coming to a LEGO store?
  • meyerc13meyerc13 Member Posts: 227
    I too wonder about the legality of a reseller putting out boxes that advertise a chance to get Mr. Gold, knowing full well that there is no chance because the reseller has already picked him out of the boxes. This whole thing stinks and I honestly have no interest in this figure. If I found one I'd keep it, it is LEGO after all, but if this were a figure evenly distributed in the series I wouldn't even buy it except to complete the series. Certainly wouldn't buy more than one (which I've done for the vast majority of figures).

    I really wish LEGO had handled this differently. Either a voucher in random packets, or a promotion to get Mr. Gold if you send in 16 proofs of purchase (anyone remember GI Joe Flag points?), or a gold colored version of a figure that is already in the series so that you can't tell if you are getting the regular or the gold version. This whole thing is just another way to disappoint the kids who will never have a legitimate chance at the figure. Reminds me of the horrible US distribution for Series 1, when most stores got 1-2 cases at most and that was it.
  • legomattlegomatt Member Posts: 2,548
    Basta said:


    It would also be impossible to know which store it came from, unless the person who was selling it advertises that info, most would be store employees who sell it on their own eBay account on their own time, not much TLG could or can do about it.

    It's not as hard as it seems, but it just takes a bit of investigation by the company (if they can be bothered, that is). Some companies are quite serious about it to ensure their supply chains don't get tampered with, that employees aren't trading out the backdoor, and to maintain best practice from their trade account holders. Companies unhappy about ebay sellers of their products do quite often make enquiries as to the identity/background/location of sellers, how they came across goods, etc.

    It's most usually when investigating counterfeit products OR when chasing down items that shouldn't be for sale, such as company gifts that were only for internal staff, or items not available yet, but can be done for premium items too, if the company feels they're being filtered out prior to general release. I just think given the likelihood (thanks to the rarity) that there's going to be a lot of pre-sale stockroom foraging if not direct-from-factory theft, that TLG ought to start taking it seriously if they're going to keep heading down this route of 'chase' items to promote sales.

    I'm not against the idea of a chase rare in principle, (if i get one, cool, if not, no loss), just if TLG are going to do it then they should make some efforts to ensure the items are reaching the market in the display boxes when they hit the shelves, and to reassure public confidence in their stockists and retailers.

  • prevereprevere North of Bellville, East of Heartlake, South of Bricksburg, West of Ninjago City Member Posts: 2,916
    Huw, we should merge this with the Mr. Gold thread. Same discussion pretty much.
  • Pitfall69Pitfall69 0 miles to Legoboy's houseMember Posts: 11,423
    I concur.
  • Pitfall69Pitfall69 0 miles to Legoboy's houseMember Posts: 11,423
    edited April 2013
    I have no problem with a Lego retailer/reseller opening their own boxes to find Mr. Gold. What I do mind is that same reseller sealing the box back up and selling it after it has already been checked. If it has already been checked, the reseller should stipulate that in his/her EBay listing or online store. Just like you would if you opened a sealed set. Once those seals are broke, the seller should make that clear.
  • VaderXVaderX Member Posts: 220
    The horror! Little Timmy might not find a cheesy chromed gold figure! I think some people are putting way to much thought into this and also being just a bit out of touch with reality. There was 5000 made. Of course people are going to post them for absurd prices on eBay. Why? Because some fool will pay $500.00 for a $3.00 Figure.

    Just my 2 cents. Happy Hunting!
    kylejohnson11Furrysaurus
  • emilewskiemilewski CT, USAMember Posts: 475
    I went to Target this morning. I gave the customer service person the DCPI and she looked it up and had someone go in the back and bring the whole large sealed display box up to customer service. They ignored the big red sticker saying "do not sell until May 1st" and let me stand in the corner for the next hour feeling polybags. I did not find Mr. Gold but found and bought the 9 figs from the series I did want. I would have finished much sooner but had to go through every bag, just in case.
  • prevereprevere North of Bellville, East of Heartlake, South of Bricksburg, West of Ninjago City Member Posts: 2,916
    I guess I just can't bring myself to feel up bags. I would think with just a top hat, it would be hard to ID him.
  • HarryPotterLoverHarryPotterLover Member Posts: 238
    I probably wont even try to find him. If I come across him while feeling polybags (I really don't feel like spending a fortune to find them all, not matter how embarrassing standing there feeling them is.) then more power to me, but it should be way to unlikely and hard.
  • legomattlegomatt Member Posts: 2,548
    edited April 2013
    VaderX said:

    The horror! Little Timmy might not find a cheesy chromed gold figure! Some people are putting way too much thought into this and also being just a bit out of touch with reality. There were 5000 made. Of course people are going to post them for absurd prices on eBay. Why? Because some fool will pay $500.00

    I don't think anyone over the recent posts in this thread denies the points you raised, so I'm not sure whom you're referring to as being 'out of touch' or crying foul over the sums of money being made. I think what we're asking is could it have been done better, as a number of problems have been identified, namely that stock intended for general retail is instead being intercepted and tampered with prior to public release - which should be of concern to any reputable business running a promotion, and to us, the potential customers of those stores. It's not about lego, it's about trust.

    Solution: If TLG had simply replaced the instruction leaflet of 5000 regular Series 10 CMF packets with a 'congratulations, you've found a mr gold ticket' to be redeemed in any Lego brand store (or via [email protected]), instead of inserting a plainly identifiable rarity (prone to theft before sale), there would have been none of the problems we're seeing, and we'd be able to buy our figs as normal.

    What people do with those figs, i couldn't care less about. I certainly have no beef whatsoever with people finding/selling/smashing with a lumphammer/sticking up noses, or whatever with their mr golds (or any fig) should they get one, but what I am concerned with is the high chances (thanks in part to the TLG's choice of extreme rarity coupled with ease of identifying it) that many sellers of these fig might have obtained them via less than correct channels, and be lying to us that we stand any chance at all shopping with them. I don't care how slim the chance, as long as it's genuine.

    By all means, Lego retailers, let's take part in an 'Easter Egg' hunt - but not if you're going to eat all the eggs before we start. :oP

    carlqcheshirecatBrikingSi_UKNZCrownieLukeSkywalker
  • mobilelinkagemobilelinkage Member Posts: 49
    Series 10 CMF is available at Walmart Canada now..
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