Series 10 CMF

graphite · March 2013

We usually have a box breakdown by now. Anyone seen one anywhere?

Leela · March 2013

@kylejohnson11 Lots of them. He is really easy to feel because of the glove.

yys4u · April 2013

graphite said:
We usually have a box breakdown by now. Anyone seen one anywhere?

Yea the "Other" lego forum has them. I'd mention them by name but this past month I've seen a couple people mentioning it's frowned upon to mention other LEGO Forums. Don't mean to go off topic but does anyone know if this is true?

Legoman2004 · April 2013

Ideas for figures

Skeleton
Pirate
Snaiper men
Astronaut
Lion-man
Policeman
Spiderman
Baby
Miner
Robber
Breakdancer
King arthur

teal93mr2 · April 2013

Legoman2004 said:
Ideas for figures

Skeleton
Pirate
Snaiper men
Astronaut
Lion-man
Policeman
Spiderman
Baby
Miner
Robber
Breakdancer
King arthur

Many of these have already been made?

TheLoneTensor · April 2013

yys4u said:

graphite said:
We usually have a box breakdown by now. Anyone seen one anywhere?
Yea the "Other" lego forum has them. I'd mention them by name but this past month I've seen a couple people mentioning it's frowned upon to mention other LEGO Forums. Don't mean to go off topic but does anyone know if this is true?

Is it frowned upon? I can't imagine that true, informative cross-pollination amongst forums isn't encouraged. I was under the impression that it's the spammy, advertisement-ish posts that aren't kosher.

legoprods · April 2013

Unless its brickpicker's? That's the only one I've seen repulse against.

Joseph · April 2013

^ Actually, it's a Eurobricks review, which (like most sites) is fine to mention; heck, some are even linked to on brickset's set pages.
Anyway for WhiteFang's box the distribution was:
2 Librarians
2 Medusa (s)
6 Roman Commanders
4 Warrior Women
4 Tomahawk Warriors
6 Skydivers
2 Bumblebee Girls
2 Grandpas
4 Paintball Players
2 Sea Captains
4 Sad Clowns
4 Revolutionary Solders
6 Baseball Fielders
2 Trendsetter (s)
4 Decorators
6 Motorcycle Mechanics

carlq · April 2013

Okay, that's 2 series on the trot to have 4 of the 5 female minifigs as "rares". I'm beginning to get the impression that Lego staff have difficulty getting dates and want to spread the misery...

jasor · April 2013

6:16 is a crazy ratio for there only to be 2 of each in a box. That, along with the gold chase fig, is not a service to really "any" FOL collector.

Aanchir · April 2013

carlq said:
Okay, that's 2 series on the trot to have 4 of the 5 female minifigs as "rares". I'm beginning to get the impression that Lego staff have difficulty getting dates and want to spread the misery...

More likely they're trying to cater to their core audience of young boys who would prefer male figures over female figures. I agree I don't like this trend, but in light of that it's at least a little bit more understandable.

TheLoneTensor · April 2013

Interesting, because I look at the Bee Girl and I got the feeling they made it a girl because they could make it a girl. Most "bee-people" I've seen in pop culture have been men (Simpsons, men having beards of bees, etc.)

Maybe I'm overthinking it, but I was expecting the bee-suit to be a guy and the bunny-suit to be a girl. I also wouldn't be surprised if we see more gender swaps as the series go on (policewoman, Mrs. Claus, etc. colonial maiden, female knight etc.).

For the record though, although they are rare, the Forest Maiden and Medusa are so many levels of win in my book.

carlq · April 2013

tensor said:
(snip) For the record though, although they are rare, the Forest Maiden and Medusa are so many levels of win in my book.

...and with that statement, I think you've hit upon one of the reasons they ARE "rare". :-P

Jonn420 · April 2013

Tensor's " female knight" comment got me thinking about a Joan of Arc Minifig

TheLoneTensor · April 2013

Jonn420 said:
Tensor's " female knight" comment got me thinking about a Joan of Arc Minifig

That would rule! And, since Lego doesn't use "real" names, they could call her Beebee Cue.

tamamahm · April 2013

UGH. How utterly frustrating. I was really hoping the last box ratio was a fluke. The nice thing with the female CMFs was that we could easily find what we needed and actually use them to offset the lack of female minfigs in most of Legos themes/lines. This just continues to make it very difficult.

Aanchir said:

carlq said:
Okay, that's 2 series on the trot to have 4 of the 5 female minifigs as "rares". I'm beginning to get the impression that Lego staff have difficulty getting dates and want to spread the misery...
More likely they're trying to cater to their core audience of young boys who would prefer male figures over female figures. I agree I don't like this trend, but in light of that it's at least a little bit more understandable.

While that is most likely the case, and highly frustrating, I have to say this new series is an absolutely dud for my 6 year old who is supposed to be part of their 'oh-so-loved' demographic. Normally there are a ton he wants, but this time he has interest in only 1/16. I really do not know who they are trying to appeal to at this point.

sidersdd · April 2013

That's 2:2 ratio on the geriatric figs being rare too. The GFOLs are not going to be happy.

carlq · April 2013

Perhaps they figure GFOLs have no more of a shelf-life than the individual CMF series themselves...;-)

Brickography · April 2013

I really wish the grandpa(s) were more common. I really like bald head. Tho I am glad the Mechanic(s) are common. The tattooed arms will be useful!

LegobrandonCP · April 2013

The figure distribution is really sad. I liked it more when there were at least 3 complete sets in a case.

bea · April 2013

If that is true, I'm not sure what they're going for with that distribution. 6 skydivers? 6 mechanics? I suppose I can see the popularity of the baseball players or soldiers for those who want to build teams and armies. But skydivers? Does someone need an army of skydivers?

All the ones I am interested in are only 2 per pox. I'm pretty lousy at fondling the packages so I can see a lot of motorcycle mechanics in my future. Sigh.

BRC · April 2013

I like the assortment and the Minifigures they've chosen for this series. I have daughters and I'm also an AFOL so it's a good mix for us. We like adding more females to our Lego city.

cardgenius · April 2013

Good list. I like how they're making some figures harder to find others. Makes it fun hunting for the ones you still need and gives some actual value to the harder to find ones. Reminds me of how Kid Robot and Dyzplastic do their vinyl toys.

Pitfall69 · April 2013

tensor said:

Jonn420 said:
Tensor's " female knight" comment got me thinking about a Joan of Arc Minifig
That would rule! And, since Lego doesn't use "real" names, they could call her Beebee Cue.

Nice. I like Barbie Cue better, but I can see why Lego wouldn't use that name :)

Pitfall69 · April 2013

From what I gather. Nobody is ever happy what Lego does. I personally like the 3 sets per case. I also would love more female minifigures, but I just go with the flow. Whatever Lego decides, I am fine with it as long as they put out quality products.

legomatt · April 2013

Pitfall69 said:
I personally like the 3 sets per case. I also would love more female minifigures, but I just go with the flow. Whatever Lego decides, I am fine with it as long as they put out quality products.

I agree ^. (Emphasis mine)

For what it's worth, I thought they went with to 2,4,6 ratios purely in order to supply the series in 30-fig size boxes (instead of 60 fig boxes). Which meant odd-numbered figs couldn't be done. Although I haven't actually seen any 30-fig boxes myself, so perhaps that was just a rumour that didn't happen.

But I am still not a fan of the 2-figs vs 6-figs split though. Any idea that it was done to help with army builder figs takes a slight knock here, with the Revolutionary Soldier (a certain candidate for 6) being a '4', vs Mechanic and Skydivers both being '6'. I mean, who needs that many skydivers?

But what I really dislike is the fact that the 2 vs 6 ratio across so many of the figs seriously hurts so much of the trade aspect. Everybody just ends up with roughly the same/similar fig surplus and the same/similar fig shortages, with very little if any wiggle room for trades. Whereas before, (with 3,4,5) you had a much wider range of figs to begin with (and very different to the next persons) making it easier to both swap with and swap for.

I also think Parents and Grandparents will stop impulse buying, once they see the same figs time and again (due to 4x 6's (almost half a box (24) being the same 4 figs), whilst 6 figs out of 16 of the series (almost half the set) are only in 12 packs of the 60 box (and likely fished out already). What i fear is this resulting in a lot of unsold figs (especially as TLG is determined to churn each series out so rapidly), thus more get discounted, thus stores start ordering fewer, thus series eventually dies. TLG effectively killing the goose that laid the golden fig - i mean egg. :o)

CCC · April 2013

As a non-collector but a user (as in I use the figures in MOCs rather than displaying them as a collection) I'm pretty happy with the distribution. The army builders get 4 or 6, which is good for those building armies.

Even though there are six skydivers, I can see these in a troop of divers, forming circles and patterns. Now I just need a way of getting them to hang level. Same with the mechanics, they will make a great Hell's Angels group. I'm not so bothered with the baseball players or paintballers, but I imagine those into these games will want them. A few of the rarer ones will be good for parts for more variations in people.

So my take ...

2 Librarians - 1 or 2 for parts
2 Medusa (s) - maybe three for the three Gorgons
6 Roman Commanders - army
4 Warrior Women - army
4 Tomahawk Warriors - army
6 Skydivers - sky diving troop
2 Bumblebee Girls - 1
2 Grandpas - 1 or 2
4 Paintball Players - none, not interested
2 Sea Captains - only need one captain
4 Sad Clowns - a couple
4 Revolutionary Solders - army
6 Baseball Fielders - none, not interested
2 Trendsetter (s) - not interested, just for parts
4 Decorators - a couple for a city, go nice with the plumbers
6 Motorcycle Mechanics - Hell's Angels

CCC · April 2013

Like this ...

Aanchir · April 2013

legomatt said:

Pitfall69 said:
I personally like the 3 sets per case. I also would love more female minifigures, but I just go with the flow. Whatever Lego decides, I am fine with it as long as they put out quality products.
I agree ^. (Emphasis mine)

For what it's worth, I thought they went with to 2,4,6 ratios purely in order to supply the series in 30-fig size boxes (instead of 60 fig boxes). Which meant odd-numbered figs couldn't be done. Although I haven't actually seen any 30-fig boxes myself, so perhaps that was just a rumour that didn't happen.

I have not seen the 30-figure boxes in stores myself, but I've seen photos of them in stores, so they were in fact put into production.

Crazyaddict · April 2013

five below has the 30-figure box version.

maniac · April 2013

Mini-site updated with s10 bios...

http://minifigures.lego.com/en-us/Bios/Default.aspx

SilentMode · April 2013

I'm rather concerned about the distributions, with the bumblebee woman beeing (whoops) and perhaps the librarian being particular favourites. Hopefully I'll be able to get myself a couple of unopened boxes this time.
In slightly better news I'll now be able to add the S10 figures to a certain database for a certain site.

kylejohnson11 · April 2013

motayan has also added a few pictures on Flickr http://www.flickr.com/photos/[email protected]/8614817329/

http://www.flickr.com/photos/[email protected]/8614817355/

http://www.flickr.com/photos/[email protected]/8614817361/

Nintendawg · April 2013

2 Medusa's and 6 Motorcycle mechanics?!? That's a funny one Lego!

Worst box distribution ever. Do Lego understand Army building at all or are they just trying to make some figures artificially rare? I don't ever bother buying random packs anymore unless the box looks mint and unrifled through. Because now everyone needs the same figures so of course they are the ones that are picked out first. Just as legomatt says this completely kills trading.

CCC · April 2013

Nintendawg said:
2 Medusas and 6 Motorcycle mechanics?!? That's a funny one Lego!

Worst box distribution ever. Do Lego understand Army building at all or are they just trying to make some figures artificially rare?

I'd say they do. There was only one Medusa, or maybe three if you widen it to the Gorgons. Whereas the mechanics will be great for a pack of Hell's Angels / biker rebels, where larger numbers make sense.

jasor · April 2013

CCC said:

Nintendawg said:
2 Medusas and 6 Motorcycle mechanics?!? That's a funny one Lego!

Worst box distribution ever. Do Lego understand Army building at all or are they just trying to make some figures artificially rare?

I'd say they do. There was only one Medusa, or maybe three if you widen it to the Gorgons. Whereas the mechanics will be great for a pack of Hell's Angels / biker rebels, where larger numbers make sense.

So, you think there is lower demand for a Gorgan vs a Mechanic? If I'm a kid, I'm going to want a Gorgan. I may not want a mechanic. IF, that's truly what CMF's are mostly about. KFOLs.

CCC · April 2013

jasor said:

CCC said:

Nintendawg said:
2 Medusas and 6 Motorcycle mechanics?!? That's a funny one Lego!

Worst box distribution ever. Do Lego understand Army building at all or are they just trying to make some figures artificially rare?

I'd say they do. There was only one Medusa, or maybe three if you widen it to the Gorgons. Whereas the mechanics will be great for a pack of Hell's Angels / biker rebels, where larger numbers make sense.

So, you think there is lower demand for a Gorgan vs a Mechanic? If I'm a kid, I'm going to want a Gorgan. I may not want a mechanic. IF, that's truly what CMF's are mostly about. KFOLs.

I didn't say there was less demand, I said it made less sense as an army builder.

jasor · April 2013

^^ it makes more sense to have 3 Gorgans and 5 painters vs 2 Gorgans, I guess is my point. It really seems like the "female figure ratio" factor is becoming a status quo. IDK. Bee suit girl, Gorgan, and the Trendsetter are exceptions to the girl:demand ratio Lego has deemed for CMFs these last two series.

I can see them all selling really well across the board.

tamamahm · April 2013

What I find interesting was last year there was a quote from Michael McNally, a brand relations director for Lego, in an ABC article.

"Many of the things that we discussed are things that we already had in progress or were planning to do, such as more female minifigures in other LEGO themes, a broader variety of interests and hobbies reflected in LEGO Friends sets and the addition of male characters to the collection," McNally told ABC"

I have not seen the part in bold occur at all as of yet.

The large percentage drop of female minifigs in the CMF line for the 2nd set in a row seems quite opposite of the statement. Sure, they haven't dropped the number of characters as a percentage of the 16, but it is a definite drop in terms the actual availability.

TheLoneTensor · April 2013

Gorgon

Me, improving the Internet one blog at a time,

Pitfall69 · April 2013

Playmobil also has a Collectible Series, but what they have done is split it into two separate Series, one for boys and one for girls.

tamamahm · April 2013

Yes. We have bought a few of those. The are hard to find by me, though, but it is a good price for what one gets. I almost wish they would go to such a model, if they are going to continue go the route of having female minifigs continually be at 2/box. Of course, then how does one classify robots, aliens, etc.? :-) On the flip, I like having them all in one series, simply because it is one less item specifically genderized.

Pitfall69 · April 2013

^Thing is, I want more female minifigures. Maybe Lego will just throw their hands up in the air and just put out trans-gender minifigures. That way you won't know who are female or who are male. A bunch of "Pats" in various costumes ;)

TheLoneTensor · April 2013

I wonder how many here knew (without googling) what you meant by "Pats" :)

Pitfall69 · April 2013

^Not many probably, but I used to love that bit.

111ins · April 2013

and Pat's friend Chris

CurvedRoadPlate · April 2013

The original minifig heads (and those included with the modulars) were not gender specific. A space, police, or fire fig from that time could be considered either gender

tamamahm · April 2013

Yes, what is great is the my girls really customize the female CMFs.

CurvedRoadPlate said:
The original minifig heads (and those included with the modulars) were not gender specific. A space, police, or fire fig from that time could be considered either gender

True. There is much, though, about what Lego found in regards to girls considering minfigs almost avatar-like. I can say that non-gender specific minifigs, just don't cut it with any of my kids....unless we are talking awesome alien clingers, cool robots, etc. ;-)

Aanchir · April 2013

tamamahm said:
What I find interesting was last year there was a quote from Michael McNally, a brand relations director for Lego, in an ABC article.

"Many of the things that we discussed are things that we already had in progress or were planning to do, such as more female minifigures in other LEGO themes, a broader variety of interests and hobbies reflected in LEGO Friends sets and the addition of male characters to the collection," McNally told ABC"

I have not seen the part in bold occur at all as of yet.

The large percentage drop of female minifigs in the CMF line for the 2nd set in a row seems quite opposite of the statement. Sure, they haven't dropped the number of characters as a percentage of the 16, but it is a definite drop in terms the actual availability.

Ummm, yes, that has happened. The LEGO City theme is a good example. The gender imbalance is still strong, but here are some figures for genders in non-polybag, non-extended-line LEGO City sets:

2011: 58 male, 5 female (11.6 males to every female)
2012: 60 male, 11 female (5.5 males to every female)
2013: 74 male, 9 female (8.2 males to every female)

The 2013 figure is still a bit speculative because we have at least one set we have yet to see any pictures of, and I can't find any good pics showing the genders of the figures in the Coast Guard ship. Now, it seems the ratio has gotten worse since last year, so it's not a steady trend, but at the time that statement was made (2012), there had definitely been a huge step towards including more female figures in sets, with the ratio of females to males more than twice what it had been the previous year, and the current gender ratio is still more balanced than it was in 2011.

You can see a similar increase in balance between male and female figs in the Chima theme compared to the Ninjago theme. Even with a dismal ratio of 58 male figs to 6 female figs (9.7 males to every female) and a better-but-not-great ratio of 22 unique male figs to 4 unique female figs (5.5 males to every female, not counting figs with just different armor), it's far better than Ninjago, which in its first year boasted 19 unique male figs to one unique female fig, and in its second year upped the number of male figs to 34 while the number of unique female figs remained just one. The ratio of actual female figs in sets to male figs in sets, again not counting polybags, is even worse: 64 male figs to three (identical) female figs in its debut year and 68 male figs to two (identical) female figs in its second year!

Worth noting is that in sets revealed so far, not counting polybags, Chima has fewer minifigures total and fewer characters than last year's Ninjago sets, but the number of female minifigures has tripled and the number of female characters appearing as minifigures has quadrupled. Part of the reason for this shift may be to better cater to the periphery demographic of female fans which resulted from the Ninjago TV show, and which TLG likewise anticipated to result from Legends of Chima.

So yeah, CMFs haven't seen a huge increase in gender ratio, which is somewhat odd considering I believe those are one of the more popular product lines with girls. But other themes have seen major steps forward in just the past couple years.

CurvedRoadPlate · April 2013

It's not only how many female figs are present but also at which set price point and in which role. Often the female fig in a particular theme is in the most expensive set, like this year's first Galaxy Squad offerings. To get a female fig you need to buy #70705 Bug Obliterator. This was also the case with the Alien Conquest theme as well as the Forrest Police sets from last year.

I like that #4432 Garbage Truck has a male and female sanitation worker. #4431 Ambulance has EMTs of both genders. I would like to see women in a construction set like #60018 Cement Mixer. Inclusion of a female figs in this years Police and Fire Accessory pack are a nice addition. It is important to see more female minifigs in more roles in the lego universe.

Series 10 CMF

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