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Must have been thinking of something else, since clearly you're right.
So... How did LEGO get both DC and Marvel at the same time, along with permission to brand them both under "Super Heroes"?
I'd be surprised if the companies themselves didn't recognize the synergistic potential of the brands or were opposed to sharing distributors in any way... especially given Amalgam Comics in the mid-90's.
As to the LEGO branding, they are technically 'separate' brands of Marvel Super Heroes and DC Universe Super Heroes.
What is my other option? License it to a lego competitor making clearly inferior and crappy product and get my lunch handed to me in sales? Imagine if megabloks had DC while TLG had Marvel. DC would look like a joke. It would be pathetic. At least this way they're on a level playing field. I wouldn't be surprised if when one got word of the impending license, the other begged to get a license too.
Also, Marvel is through Disney while DC is through Warner Bros., both of which already had assumedly good licensing relationships with TLG. So I would assume that helped.
Read the customer reviews for added chuckle
Color me impressed M***B****s.
I suppose there is a limit on the number of licences Lego will produce, there is only finite space in shops after all. So if they release an extra five themes, stores will just reduce the lines they carry in other areas, and Lego will stop producing them.
So more themes doesn;t increase the overall amount of lego available. where would the lego shops sell them?
I'm not sure people would complain about that any way. I would imagine that most parents would have grown up knowing about The Munsters or The Addams Family. These sets have a feel similar to that (at least, to me) rather than Night of the Living Dead.
Oh, and when you ate in your 40's, you don't jump out of many things...you ease out or them.
As for fewer or more popular, who knows. I can say, though, 7-9 was definitely my son's favorite, and my favorite. I only wish there was any other Lego line like 7-9.
Expanding your thought here, for any "sold in retail stores" Lego item, the Series 1 Zombie may be a candidate for recordholder. Retail $1.99. Current price $30. 15x.
I'd never heard of the set until your post, now I MUST have one! Why? You ask? Well, it's highly sought after, must be rare, and insanely overpriced. Hence, I simply MUST have one! I will not be denied! (just kidding)
are going for 25-35.00 right now. Discontinued sets people BL the parts to build their own.
Lego must care a tiny little bit about the value of "retired" sets if they practically never, ever re-release the exact same set. And retired sets relate to a "value" placed on the aftermarket considerations.
The Tumbler is a perfect example of what we all crave, but yet remain deprived.
And please don't mention the new Tumbler. It's not black and not anywhere as cool as the 7888 version.
#7255 sells for $200+ now, for a $20 msrp set (I sold one for $170 a year ago)
#4767 $340, $30 msrp.
#4766 $325, $30 msrp.
I think the Tumbler is worth $80 if you can piece it together for that much. It's a much nicer version than the newer, smaller one that's now on sale. In fact, my son and I liked his Black Tumbler so much we are building a MOC Tumbler for my daughter as a graduation gift. She's into Harley Quinn, so the Tumbler we are building is the same as the original...except it has red and black quarters just like Harley's suit. I noticed that black windscreens are going up quickly while I was trying to get them for Harley's tumbler.
Stickers are lame...
And there are die hard collectors that want that set. Supply and demand, while it was released I think it was part of the second line of Batman and I think too many people waited and one day it was gone..
I think part of the issue if I am not mistaken was that the sets came out before the game. Once the game was put into Xbox 360 sets I think that is demand rose.
The pricepoint is good, and they are selling well. Flying off the shelves here....
Lego didn't care in the slightest I was using this service, they were charging me for its use. To abuse the missing parts from a new set scheme for which TLG supply parts for free is wrong, but to use a service that charges you is fine - it is likely that bitter bricklink sellers have most issue with us obtaining parts more cheaply form TLG than from them.
TLG reps were very helpful in aquiring UCS MF parts, suggesting new variants rather than simply saying "that part does not exist anymore".
So there are pluses and minuses to it..