OK this might be old news to some of you, the following link is from a thread started on BL on January 18th (not by me, I have my same username there).http://www.bricklink.com/message.asp?ID=694725
I thought this might be of interest for some of you.
This might sound a little contradictory to LEGO praising Big spenders with key-chains and Black friday invites, but I think the key is on which sets you spend the loads of money. i.e. don't but a ton of minecrafts and LEGO will still love you. :P (can we use emoticons here?)