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Maybe I'm wrong, but although you claim to not care, you do come across as a bit resentful. Someone who truly didn't care, or was happy for other people, would not describe it as bragging.
I think LFT was demonstrating that if someone can afford to pay $300 for an iphone, then it is plausible they could also afford to pay $300 for a toy (instead of and/or in addition to the iphone). I think this point is entirely valid. The point is to highlight that some or most "average" consumers have $300 of discretionary income to spend, regardless of what they spend it on. One could argue all day about which discretionary widget is of more use or value.
I'm not suggesting the "average consumer" would go out and do it, just that they could, if they decided to make it important to themselves.
Most people would probably choose to spend that money elsewhere, be it an iPhone, or perhaps paying the kid's soccer team bill, or perhaps taking their wife/husband/family on vacation or out to dinner or whatever...
Half of the people in the United States have Smart Phones, so it seems reasonable to me that the "average" fits into a category that has $300 to spend on *whatever*. Most wouldn't do a Lego set, but they could, if they wanted to.
As for why they are dropping prices? I believe it is part of a first salvo in an all out war for market share as Amazon steps on the turf of physical retailers by rolling out same day delivery and automated lockers. Remember what Netflix did to Blockbuster? So do the execs at Walmart.
I studied about this issue in an international economics class I was enrolled in a few (or more) years back (hence my only sketchy knowledge of German business practices).
Wal-Marts in the U.S. will price-drop to a point where smaller competitors cannot compete and go out of business. Amazon has taken that model to a national level. The German gov't (and bless them for this) does not allow Wal-Mart to carry out this small-business destruction tactic due to a core knowledge that small business is better for a society than 1 to 4 major outlet centers.
You do not gain these amazing sales because your gov't understands your way of life is better when small businesses succeed. Only problem, Lego has a purchase-start point, which keeps the "little guys" out of the Lego resale business.
Hmm i never thought of it from this pov! Makes sense but makes it pretty hard to compete as a BL-seller on the international market (i've already gave up to try to beat US-competitor prices!)!
Generally speaking, a smaller business "can" provide better service and a more specialized environment than a big discount retailer like Walmart, Costco or Target. The more discretionary income people have the more likely they can and will afford the services of a small business. Start to put the squeeze on people's pocket books and price will win out.
There are countless examples of this in almost every industry. Take the food service industry for example, where there are countless rules, regulations and cost increases made by the government which increase every year. The results of this are fast food chains. These chains can secure better discounts and provide a lower quality, price driven product. It becomes increasingly difficult for smaller mom & pop businesses to make it in this industry when more and more consumers are driven to price rather than quality.
Governments continue to collect more of people's incomes which in turn produces and environment for big discount retailers to come in and take over because they can provide a cheaper product. Then the government comes out with artificial cost increases and price ceilings to further compound the problems and drive smaller businesses out of business because they cannot absorb these new costs. Then what is their answer to the resulting problems? Well of course we need a "fairness" law. Now they can force the prices of all retailers back up and of course that's what we want right?
There are still small businesses succeeding in wealthier neighborhoods where people have more discretionary income but these areas are shrinking. Every single independent toy shop I know of exist only in wealthier neighborhoods. The point here is let people keep more of "their" money and there will be a place for smaller businesses. Take it away and we become a more price driven society. Governments are limiting the choices we have and then we as consumers are making those final decisions on where we spend our money.
Ex: last year's IF pays for last year's IF & this years Haunted House. Not last year's IFs pay for this year's refinancing because of last year's IFs. For those of you making or attempting to make a full scale business selling retired sets, you are performing an elaborate gamble and have every reason to be anxious. In pursuit of becoming the Walmarts of the aftermarket the conditions of collecting and reselling are being volumetrically altered. And there is a fair amount of unacknowledged doublethink going on as a result. In the morning: "Resellers are a drop in the bucket! A fraction of a percent!" In the evening: "I can't help but think that resellers are buying up all the Lloyds and Death Stars." No reason for anyone to take affront over this old saw, just saying. If even I've jumped on the reseller bandwagon to recoup the money I spend on LEGO for myself and my son, sheesh, who won't? It's common knowledge that after a spate of clearance in B&M stores eBay prices are driven down by those we deride as "quick flippers." Multiply this by x to the nth power...
If I want to read about partisans and their views Ill go to any number of 100 news sites.
As for these sales.
This is not the first time Walmart has done sales like this, just I think the first time in a long while.
I also think that this may be due to getting both sets that are EOL out of their warehouses and to clean up space for other items for Christmas (as Im guessing Mod sets and DS take up A LOT of room in their warehouses)
Maybe Walmart is deciding to stop selling mods.. Maybe they are somehow competing against LEGO and TRUS October sales push. I dunno about you, but with Amazon price matching Walmart almost punch for punch I have no money for buying over priced TRU LEGO sets to get a figure collection that is retailed for far too much ( I believe their flyer says it 'retails' for 25)
I'm also guessing the majority of the people buying at these sales are in fact resellers.. At least Amazon.com TRIES to thwart someone from buying 10 town halls
Who knows, all I know is I am enjoying getting good sets for lower prices.
Keep what in mind of the people teaching those classes, exactly? Truth be told, consumers will move towards the lower price, but consumer purchasing in such manners does allow for a rise in "big box" stores. Big box stores use their wealth to close out smaller shops. Also, such actions do lead to fewer employment opportunities and a trend towards a lower overall salary for specific types of skilled workers.
In Germany, and this was my point, the Gov't there recognizes the overall benefit of not allowing large businesses (like Wal-Mart) to drop prices below original purchase price, to protect the existence of smaller businesses and to thus retain both a semblance of community as well as a more diverse and strengthened overall economy.
The perspective of the class I studied was to help one realize that a less-varied outlet of business can equate into a weaker economy for a nation; and due to Gov't policy in Germany, the sales talked about in the U.S. do not exist in Germany. On the flip side Germany has the ability (as seen within the varied economies of Europe today), to overcome economic downturns compared to other nations without such Gov't protections within the field of competition.
There was no underlying motive of my instructor. There was a strong awareness to look at, critique, and study the rhetorical implications of regulation versus deregulation within economic models of recessions/depressions in contrast to times of wealth and economic growth.
Lego sales differ from country to country based on Gov't intervention, yes. Consumers will often move towards the best price (when no other reasons to purchase/not purchase exist. In the end, though, the sales seen in the U.S. are not necessarily a benefit to the whole U.S. economy, but they are a benefit to individual purchasers and resellers.
Ok, leaving the forum for a while - timing myself out to do some building with my final BAM grab bags :( now that Grab Bags are retired.
This is a conversation that often comes up on another 'exclusive' toy line board that I read. There are a number of people that have stated friends/family don't know how they could spend that much money or find that much money, and they have stated it comes via the above and prioritizaton. They forego other items to invest in their hobby. It isn't about foregoing necessities, but luxuries that disguise themselves as necessities. They also acknowledge that it is not the path for everyone.
In addition, I have also seen that a number of people have really had to cut back with their hobby in the past few years due to the economy. Basically, while what LTF states I think has a good amount of merit, I think there is less and less room for that.
I think the one thing that is obvious is that Walmart does seem to be changing things up for the holidays. Between their to floor plan change and this recent sale, something is a foot. I just do not know if it cutting back on luxury items or creating bigger price drops to compete with Amazon, or both.
Walmart does not have to make a profit on Lego itself, if the drop in prices drives a customer to buy other items at the same time, or to change their shopping habits to take a look at Walmart.com instead of, or in addition to Amazon.com when buying online.
Perhaps Walmart is using it as a loss leader to drive traffic to Walmart. After all, we're still talking about it, and probably will for some time to come. That has value to Walmart as a company beyond just a few items sold.
Income disparities in America are pretty large, and especially so if you take into account cost-of-living. $300 will pay the mortgage on a decent house in many parts of the USA. You can't even rent a room in most of NYC for $300 (the average rent on a 300 sqft studio in Manhattan is about $2,000/month). A marketing manager with an MBA and 5 years of experience at a retail chain's HQ probably makes 10x what an hourly store employee at that chain makes. Where you sit on that pay-and-cost-of-living scale will hugely affect your perception of the relative value of a $300 Lego set.
As far as online shopping goes, I don't think there is that much disparity between Walmart and Amazon shoppers. Like LFT stated (and I as well), this might be part of Walmart trying to get a piece of Amazon's pie.
As you all know, the "Predictions on Discontinuing Sets and their Secondary Market Value" has become the containment thread for these types of random musings. It allows the discussion to continue while we ask uninterested members to simply look away. Let's try to keep it that way.
I also agree that there may be little difference between online shoppers of Walmart and Amazon. Store shoppers may be a different story. My wife and I are what you might call well-educated. While we don't shop at Walmart stores much (except during Lego clearance time), I buy Lego online there a fair amount, probably almost as much as Amazon. Generally speaking, I think any halfway intelligent person will shop wherever the prices are lowest; it probably matters little if that place is Walmart or Amazon (this statement obviously excludes the uber wealthy).
It wasn't me :)
I also enjoy the off topic banter from time to time, but I understand. As far as the Aftermarket thread, there might just be a method to our madness when it comes to that :)
Wait, they have 10199 listed for $59.97 (obviously out of stock)--has anyone here picked up any at that price? Just curious.
http://www.quantcast.com/amazon.com
http://www.quantcast.com/walmart.com
http://www.quantcast.com/toysrus.com
http://www.quantcast.com/target.com
http://www.quantcast.com/lego.com
You might find the differences pretty interesting. It's not that people with more money entirely avoid Walmart, of course. But they do have different preferences, even online where the switching cost between two retailers is fairly minimal (though Amazon tries to lock that up with Prime shipping).
(Side note: $300 for a mortgage in places like Mississippi, Oklahoma, etc.)
Think about it... we know that LEGO is one of the top selling toy lines in the US, and TRU devotes an entire month to LEGO sales. But this year with their overpricing and restrictions, TRU has turned off a lot of the big LEGO shoppers. By offering up such outrageous deals, Wal Mart is stealing some customers that would normally be dropping a few hundred at TRU in October.
I don't know about you, but normally this time of year the shelves at my TRU are bare because these sales clear the shelves of everything worth getting. This year, I can hardly tell there is a sale going on the shelves are so full. If Wal Mart has truly set their sights on TRU, this may not be a good omen for the future of TRU. If Wal Mart can take out TRU, they won't need to sell these sets at such huge discounts in the future because they will have eliminated one of their biggest competitors.
There is no banner on Walmart.com. Half the sets on sale weren't even listed or searchable from the Walmart engine. The final price drops happened around midnight Pacific Time when most the US is asleep.
And an in-store sale with an ad in their circular should supersede the online campaign, or at least accompany it.
Think about it... This sale is at odd hours, hard to find, you have to search...
In October, what would Lego and toy and "deal" forums like slickdeals be talking about? TRU and Amazon's price matching, right?
What are we all talking about instead? Walmart. On a Lego forum. In October.
Whatever this sale has cost Walmart, the above has a value attached to it, this might be a bargin in Walmart's eyes, talk about gorilla marketing!
Does TRU get most of their business from online, or retail? Walmart is almost all retail, Amazon is of course all online, where does TRU fit in?
If I were Walmart, I'd be MUCH more focused on kicking Amazon's butt than anyone else. In that regard, if Walmart is serious, they need to copy Prime, with the admendment that instead of 2 day shipping everywhere, they just need free 3-5 ground shipping, so Walmart doesn't need 52 warehouses everywhere.
Walmart is 5 times larger than Amazon, they could do it if they put their mind to it. Need better customer service and a better web site first however. :)
How about this:
You're right, I agree with you, you win! ;-)
Personally, I have never been a Walmart shopper. There's really nothing there in particular that I would be interested in and I generally do not like the feel of the stores. I feel nothing against Walmart, but I don't do the shopping for the family, other than Costco, and there are just other places that suite my needs better. That being said, I now go to Walmarts regularly (online too) because of Lego. And as a consequence I do wind up buying other items while I am there.
I can see TRU surviving for a long time because they are the "superstore of toys". Giving a six-year-old an Amazon gift card just can't compete with giving them a TRU gift-card (assuming they have a nearby store). Kids are all about the physicality of the shopping experience. But they might end up having their retail presence reduced to only the major markets. I don't think every suburb can continue to support a store the way it is now.
Walmart, Target, and Amazon are going to compete fiercely for what is left of retail. Walmart and Target are smart companies and I believe they have the ability to adapt. Each of them seem to run their retail stores and their online sites as separate businesses, I'd like to see what they can do when they get around to running them as a seamless operation - every single store serves as a warehouse, a shipping center, a distribution center, etc.
The trick is to specialize. Target and Walmart both have their "brands" and differing shopping experiences. Best Buy could do better by offering specific products not available elsewhere. They were on the right path with the Magnolia microstores (high-end audio and tv), but then the economy tanked. Maybe they should start selling Lego? ; )
In the past, I have always bought electronics at Best Buy over Walmart and Target because they carry the higher end products. I still would not buy electronics from Walmart or Target because they do not offer the better products, but other online retailers like Amazon are more attractive for pricing and speed of delivery.
I agree with @mathew that Best Buy needs to establish some sort of edge or identity. Right now they are not unique, are more expensive and they have a lot of b&m overhead.
I agree to survive, Best Buy needs to adapt. The overheads for their be all end all electronic center model is literally killing their business.
As for OT, these sales at Walmart were such a small scale without any publications. This was equvalent to Walmart b&m putting their LEGOs on clearance at the end of August.