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Comments
The size of the con also has no bearing as Chicago Comic Con's attendance was larger than NYCC. For whatever reason (proximity, affiliation, media exposure), Lego only seems to market to certain cons.
For the record there was no Lego presence at C2E2 (run by the same people that do NYCC and Star Wars Celebration) last year either.
@wagnerml2 - No, I won't be at St. Louis Comic Con but I'm going to C2E2 in April and Chicago Comic Con in August.