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I'd always assumed they'd be a lot cheaper, but a peek the other day in Target proved otherwise.
That said, up to this point, I have always been able to steer him toward one of the themes Lego has at any given time. But, like I wrote above, when he gets to the point of understanding that it's his money and he can do what he wants with it, that'll be his decision. Frankly I think it'll work out in the end, because he'll then truly understand and experience why the offbrands aren't as good, as opposed to just accepting Dad's word for it.
If they know Lego, they'll see the difference.
I like @jasor idea. The children are smart enough to figure out which product is superior.
Mine is particularly stubborn, and wants to BL the parts for a Lego Bumblebee now. I'll refuse to use the head though. Watch me! ;)
hahaha.. I do the same thing. Plus it's easy to tell him he can't have the Halo megablocks, he's only 7.
@Tensor Skylanders are my boy's kryptonite too, so he's definitely looked at the megablocks sets but dismisses them because they aren't real skylanders. LOL. (don't get me started on how many hours I have spent looking for Eye Brawl and Thumpback, finally snagged them the day they were for sale online at TRU)
Btw she's pretty cool.
I saw some very cheap second hand series 1 and am half considering building a working Lego Skylander by brutally taking it apart and putting the RFID chip in my model.
The lengths and extremes we will go to just to maintain LEGO loyalty...
Kreo is good for Transformers and GIJoe minifigures which Lego will never produce since it is Hasbro's. As a result I gladdly support Kreo for making those themes. Star Trek on the other is a wait-and-see.
The PCB has the LED on it, that provides all the colour/lighting up, so as long as your base has some kind of transparency, you'll get that too. I made a grid with transparent plates on the odd studs, because I didn't have anything larger than 1x2 trans plates. You can definitely make something a bit bigger than the standard portal, but not that much bigger without messing around with the wire hoop.
I'll take a photo, but it looks pretty grim. It was more a proof of concept, just to see if it would still work.
The next week she arrives at my place with two plastic bags full of this horrible mix of chewed up LEGO, Megabloks and some other stuff that I can't even identify. I didn't want to upset her, so I thanked her and didn't say anything about over half of it not being LEGO.
While we were chatting, however, I instinctively began sorting the pieces into two piles - LEGO to the right, everything else to the left. At some point my aunt noticed and asked what I was doing, and I couldn't come up with any excuse. How could I tell her that half of her son's toys were not good enough for my son? I still have to finish sorting, but when I do, all of the generic stuff is going to charity!
Furthermore, LEGO and Mega Bloks offer different things to different people. For example, when I was little, I had both, and I loved both for different reasons. I forgave Mega Bloks for not fitting perfectly well together (that has its charms, you know) because of other factors. I liked that the arms were ball joints -- you could do cool poses. I liked that they were skin tone. With that said, I like that LEGO minifigures are yellow (that has its charms). I like the product quality better.
Mega Bloks, at least when I was in my prime, seemed to make up for its lack of quality in its creative sets. I was obsessed with this set: http://www.nooave.com/wp-content/uploads/2013/01/IMG_1848-540x405.jpg. I loved the metallic bikes. I loved the scooters and roller blades. LEGO is only just now making roller blades! A lot of people in a different thread complained about LEGO's packaging no longer having the clear window. Well, back when I saved up and bought this yet, as you can see, it still had a flap to show the clear packaging and all the figures and their accessories.
When I was even younger, this was my favorite thing in the world: http://bricker.ru/images/osets/MEGABLOKS_9404.jpg. I loved that the girl had real hair. I loved the dresses she could put on. I'm still not satisfied with LEGO's approach to female minifigures' apparel--women are immobile in skirts! Barbie is shamed for not being able to stand with her feet in high heel form; well LEGO should be shamed for rendering females immobile, too! Women minifigures in dresses/skirts cannot sit in automobiles, either. My zombie bride from the Monster Fighters series cannot even fit in her tomb!
Anyway, I loved the water fountain. I loved the female's handbag. I loved the chandelier. I loved the pink car. I loved the pets. I was obsessed with cats growing up. Maybe I'm wrong, but I cannot recall any LEGO sets from my young childhood that had cats. When was the first LEGO cat introduced?
I loved that the buildings weren't brick-built. This led to more creativity in ways: http://i935.photobucket.com/albums/ad196/bloksforum/Instructions/9404/9404-16.jpg. It was easier, as a little, little, girl, to create skyscrapers with these pieces and to recreate the original mall. I loved mixing up the colors of the buildings. I loved that the floors slid out easily to play on and to build on. Etc.
Show me a LEGO shopping mall.
This Mega Bloks mall was where my LEGO minifigures shopped and went on dates. I just don't see why there's so much hatred toward Mega Bloks.
I return gifts for Christmas and Birthdays that are not Lego. Once my 4 year old told his grandmother she bought him fake Lego... We discussed etiquette that day.
It is depressing to see how similar the MB sets from the 90s (per @jigglypuff links) to this recent one:
http://www.toysrus.com/product/index.jsp?productId=13148604
Never bothered with any of the other building block out there though.
I think that Mega Bloks keeps taking advantage of having no competition when it comes to sets featuring malls or the like. The Friends line doesn't even have a mall, does it? Hopefully LEGO will come around.