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That's part of why I appreciate that the new Hero Factory parts are unprinted. Printed variants of 98569 were previously on Pick-A-Brick for a whopping $3.00 apiece. Now unprinted variants are available for $1.00 apiece, much more reasonable. It's also nice because printed parts generally feel more specialized than unprinted ones-- having only printed versions of that torso shell would be like a System builder only having printed 2x3 slopes.
Overall depending what other parts you want in your collection there are probably lots of better ways to get a brown LEGO horse in the new style. Gandalf Arrives isn't too expensive if you can find it anywhere, and the My First LEGO Princess set has a brown LEGO horse as well as a unique torso print and some nice pastel bricks (though some are a bit specialized, like the 2x2x3 pink bricks or the 4x8 castle piece).
One of the main reasons I like Pick-A-Brick is that while the parts can be more expensive than on Bricklink, some parts like certain minifigure parts, Hero Factory parts, etc. aren't often available from any one Bricklink seller in large quantities. So depending on how many of a certain piece you want/need, Pick-A-Brick can be more affordable in the long run. Plus, VIP points. With that said, it's always good to check the asking price on Bricklink before resorting to Pick-A-Brick. Currently, there is one seller offering as many as 456 reddish-brown horses in the new style for less than $3.00 apiece, and many others who are offering quantities in the 20s or 30s for similar prices. So Pick-A-Brick wouldn't be a very good solution for army-building the new horses.