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LEGO is doing a good job at making all the different variations of ironman into practically its own independent line of collecting, aside from the theme itself. Looking forward to the release of all these variations.
Iron Man jumps from 7 to 47.
Edit: whoops never mind it was a very good custom :-(
I don't even like The Lone Ranger, as a concept, but check out what that line is getting from LEGO, if you want to see how good a movie license can be in brick-form.
I get that there will be vehicles from the movie, but if you want to showcase a nice set, it's definitely not going to be that boat or copter. Would have been nice if they spent more time on the mansion. They had a good idea going there.
Why is Batman the only super heroes line to get proper sets? Honorable mention to The Daily Bugle.
On topic, I'm always looking for more buildings than vehicles. I like the "mansion" and will expand it. The rest I'll pick up on discount for the minifigs.
Aside from 'damage' features and a secret door / wall or two, (Classic Car[s]?)I'm not sure what a $100 set would provide. :-S
I'm in agreement with @dougts, here. In some respects, maybe it's why I was never a a big Iron Man fan. I've always loved the top secret headquarters, underground lairs, and technological gadgets - Iron Man always just seemed like a spoiled rich guy in a cool suit. Take away the suit and...meh, I've lost interest already, lol.
The other two are both 'big' sets in a wave where the extra minifigures will drive sales and the extra bricks add functional value. Not every set can be big. None of the three iron man sets make sense at a big price point
Adding more walls to the Malibu mansion isn't adding any value. Why would they double the price point for little to no extra kid appeal ?
It's been clear from the start that the superheroes theme is trying to push minifigures and play value at attractive price points that they can sell tons of. These sets, while disappointing perhaps to afols, are clearly right in LEGOs target range for this lineup.
But i understand from a financial POV that it makes of course sense to make mostly movie-based sets!