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Popularity in China and other East Asian Countries
Can anyone offer insight into the popularity of Lego in China and other East Asian countries and the potential for growth there? If Lego caught fire in these areas it could be momentous for the value of retired sets. I see very little mention of this here and it makes me wonder if there is some legal or cultural barrier in play. Why is such an excellent international product not already popular in these parts of the world? Simply because TLG hasn't fostered a primary market there? Are there any plans to do so?