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http://www.toysrus.com/product/index.jsp?productId=11815469
Immediately after Black Friday, stores were price matching online prices, and then they suddenly stopped, including matching their own website. I just got an email that they are price matching again.
They've been running various promotions for discounts off regular priced items (20% off, $25 off $100, etc), but cleverly offer slight discounts on their popular items during the same period so they don't qualify for the bigger discounts.
TRU is completely schizophrenic, but the consistent method to their madness is to give the illusion of good sales without actually selling much at that price.
Not to go off-topic, but does anyone have some hands-on comparisons between the 7965 MF and the previous versions (including the epic UCS). Keep in mind this is for a little boy for Christmas.