Shopping at LEGO or Amazon?
Please use our links: LEGO.com
As an Amazon Associate we earn from qualifying purchases.
LEGO no longer selling to Independent Toy Distributors?
News from the only US Lego wholesaler, Entertainment Earth: "Unfortunately LEGO has stopped all 3rd party distribution and for now we are not able to sell them. I don't know if this will ever change, but if it does, I'll let you know. Trust me when I say this is not a good thing for us at all."
This seems to apply to ITD accounts (which doesn't include Amazon, Target, Walmart, and TRU). Anyone have an ITD account that has heard any more details?
This would be sad news for the US market as TLG would be cutting off all the remaining independent toy stores. If this is a "strategic" decision by TLG, I'd really like to hear the reasons. If its a production/supply issue, then the answer is to produce more, not try to throttle the demand! If its a market strategy/presence issue, then I think it goes against the core values of TLG that want everyone to play well. Limiting access seems to say "only the big boys can play". I wonder how many remaining independent toy stores will go out of business now that they can't stock the world's most popular toy line.
Shopping at LEGO.com or Amazon?
Please use our links: LEGO.com • Amazon
Recent discussions •
As for dealing directly with TLG, the prices are better to be sure, but still often not as cheap as what a decent sale provides, and TLG is actually pretty restrictive as to what an independent retailer can buy and also what they have to buy.
Granted, getting your stock on sale from other retailers isn't going to get you the newest sets immediately, but it just seems like a better deal. But what do I know? I typically don't stock LEGO as a 'regular' product.
All that said, I'd still be curious to know the reasoning at work here.
They are on the consumer side, with a buy 1 get one 25% off special, but the dealer side is empty.
But I haven't received an e-mail about it either.
Did they e-mail you, or did you have to contact them?
I'll be sure to give the contact info of my sales rep to the guy I've been talking to about buying my business. Certainly need-to-know information. On the plus side of things, I may be able to confirm or dispel this rumor fairly soon. I'm going to email my sales rep right now.
Maybe that's a system they want to try everywhere now?
As I am not a retailer or anything, I am not sure if that's the way they do it now in Germany or if it has changed back...
"We are no longer selling to any distributors within ITD. We are only looking to sell to traditional brick & mortar specialty toy stores."
This means that online only distributors are getting cut off. Distributors with physical stores are still in good shape.
@jarom_maroni - thanks for getting that clarification. It answers the question about EE distribution.
Love the site, btw!
Does this have something to do with that Ruling in the supreme court?
Maybe B&M retailers are miffed that people were somehow getting stuff cheaper, or TRU complained about how they are being squeezed out by this practice? (yknow, cause it isn't their exorbitant price increases over retail that could possibly be causing that) Or does this have to really do with that?
Amazon, Target, K-Mart, TRU, Walmart, etc. don't go through distrubitors the way you and I would, they buy direct from LEGO, truckloads at a time.
It isn't just them, if you went to LEGO and offered to buy $100 million worth of product, I'm sure you could get the same treatment as well.