I have girls that enjoy Lego, but generally we struggle finding sets for them. A while ago, I started tracking female minifig counts. I generally do it via number of sets/line that have a female minifig. This really gives me a good perspective of how skewed the marketing of a particular line is towards a gender.
What I generally see is that there are almost never any neutral lines. Most lines are highly skewed towards boys, with a few that have less skew. HP is my golden example of a line that was skewed to appeal to everyone. 7/10 sets included female minfigs. The line also had a variety of females.
Obviously, these numbers will change once better pictures come in, more pictures set come in, and as I can count minifigs better. ;-)
In particular, I'm looking at new sets that contain minifigs. Even if we had pics of the new Friends sets, I would not be including them, because my goal is to look at what Lego offers besides Friends. The statement over and over is that Friends is to get kids interested in Lego that have not typically been interest. That is great, so I like to see what is available for those girls that have been interested and want something more. (Or in my case....for my girls that already have interest, and want sets that interest them)
I counted 51 new non-Friend Lego sets that contain minifigs. Out of those sets only 7 contain female minfigs.
Right now, I can find....
2 in Arkham
2 in Horizon Express
1 in the fire station
1 in fire chief car
1 in flatbed truck
1 in a star wars heavy cannon
1 in Mirkwood
Looking at preliminary ratios, this would be
Hobbit 1/6 sets with a female minfig (I did include this for 2013)
Star Wars 1/8 boxed sets with a female minifig
City 3-?/13 sets with a females minifig (Missing the tanker truck picture)
Chima 0-?/17 sets with a female minfig (At this point, I really can't tell if there are any female.)
Ninjago 0/6 sets with a female minfig
TMNT 0-2/5 sets with a female minifig (2 sets are still unknown)
Super Hero 1/5 sets with female minfigs
Looking at the number of female minifigs versus the total number of minifigs, I'm coming up with about
Overall, these prelim numbers for 2013 are fairly poor.
One may say that, well, of course they are. One can see that most of the above are highly traditional 'boy sets', have fewer female minfigs. Sets that girls may play with such as city, have female minfigis there.
True, but it also shows, that pretty much everything that is coming right now for 2013 almost all targeted towards boys, without any attempt of a line that is a bit more neutral. While city seems to have 23% of the boxes with a female minifig, at first glance it seems there is less than 10% female City minifigs out of all the new City minifigs.
With future lines this year being Lone Ranger, 'Space Insects" and a few more Super Hero and probably city sets, at this time the rest of 2013 is looking grim for anything not highly skewed towards boys.
I know some may not think this matters, but for a female interested in Lego, I find this a far bigger issue than the Friends uproar.
I know folks have stated that these sets can be supplemented with female minfigs, so low numbers of female minifigs are fine. I've seen time and again, that the minifigs in a set HIGHLY impact my kids' interest in a set and a line. This applies just as much to my son as it does my girls. My son had negative interest in Ninjago until those snakes appeared. My son wanted every Alien Conquest set for the aliens. His top Christmas wish is the Epic Dragon Battle, especially because it contains the green ninja.
For my girls it has just as big of an impact on what they pick, and they end up with very limited choices.
At this time, I have one daughter that wants new HP sets for Christmas (I've had to explain several times that there are not any new sets, and will not be.), and Friends. She has no interest in any of the horse sets, though, and between both girls, those are the only sets we don't have. Despite having no interest in Super Heroes (never has), she has looked at the Bat Cave. Why? Because of Poison Ivy. Female minifigs absolutely impact the ability of Lego to 'sell' a kit to my girls, and the lack of such female minifigs often results in my money going elsewhere.
I have very, very few options for her.
Anyway, outside of my editorializing on this particular topic, I thought the above prelim data was pertinent and interesting.