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Retail businesses and consumer product companies make money and stay profitable by figuring out what illogical and irrational decisions consumers make. You are making a logical and rational argument. I would agree that logically, you are 100% correct. But that isn't how most people work.
I just watched the AT-AT scene from ESB on Blu-Ray a few days ago. The snowspeeders are absolutely a light gray...yet Lego has produced them as well in white, for some unknown reason.
If a UCS X-Wing would be purchased by parents for their kids, then perhaps it would sell very well indeed. Probably better than a UCS AT-AT would...
So in that regard, I get why you might do it. But are those sales worth it when you'll upset so many long time collectors? Maybe or maybe not, but it is a risk. There is zero risk with a UCS AT-AT or Sandcrawler or Landspeeder or any of a dozen other ships that haven't been done.
Heck, for that matter, where is my UCS Slave 1?!? :) I think that would sell a lot better than the current SSD is selling.
For all those who oppose this idea, what exactly do you think Lego was selling you when you bought 7191? What unspoken agreement would they breach with a new UCS X-wing?
Do you think you received a promise from Lego to never do a big, highly detailed X-wing fighter ever again?
In my opinion, you received a promise from Lego that it will never do 7191 again. A new, revised, X-wing does not alter that.
Isn't collecting an entire range of products central to a lot of collectors? If you were a die-hard, you'd still have to have 7191, even if a new X-wing came out, b/c it's UCS and you don't have it. Or vice-versa.
For the other 99.9% of Lego buyers around the world, the new X-wing would just be the new, big, cool set you can actually buy without resorting to the secondary market and inflated prices.
For what it's worth, I think the X-wing specifically makes a big difference in the context of this discussion.
The X-wing is not just another Star Wars vehicle. It's unbelievably iconic and popular, and it has been at least a generation (in Lego terms) since the last UCS X-Wing was released.
Time for a new one if you ask me. And certainly 7191 can be improved upon, that is for sure. Eliminating the heavy use of stickers alone would accomplish that task.
Like someone pointed out, in 2015 with the Star Wars 3d release, wouldnt re-releasing an updated X Wing along with a UCS TIE Fighter make sense?
When you collect something based solely or largely on perceived rarity and value, you are destined to eventually abandon it. If that sub segment of collectors goes away, Lego wont fail, not by a long shot.
Heck, just last week I finally acquired 10174 (UCS AT-ST) and finished building it last night! What a WONDERFUL set.
If Lego released a newer, better version next year that was bigger with more detail, I'd be incredibly excited. I'd run out and buy that one too.
Would that somehow hurt the value (financial or emotional) of my 10174? Who cares! That's not my approach to Lego. I love Lego sets and get excited about "the next one", not the already built models collecting dust on my shelves.
Ultimately, I think the failure lies in the decision to make a UCS set of that particular vehicle in the first place. Something that is 19km long and fundamentally a basic geometric shape just doesn't really lend itself to Lego very well.
And for all the wonderful length the set has, it has very little width and height. It is not bulky at all and lacks visual impact.
If you are going to charge $400 US for a Lego set, it better hammer customers over the head with "wow" factor, and the SSD does not do that.
I completely understand why that set is apparently a bit of a sales failure for Lego.
And of course the anti-rehash whining crowd fails to see the bigger market. I have other collectibles and notice it all the time. For instance, diecast airplane models, there is that one company that continually pumps out the same squadron. It doesn't bode well with the 'community' but somehow every single one of those model ends up going nearly 2x retail after supply dries up with merchants.
The UCS X-Wing shouldn't be a one time deal given how many new people enter the Lego hobby every year. Collectors from the 1st UCS X-Wing era aren't going to sustain the line.
Would I still buy it? Of course! But I wouldn't be happy about it. Now if we're talking a 2500+ piece model, I might change my story. Or a Dagobah version, or some kind of battle damaged version. Those might be different enough to get me on board. But a straight 1300 piece virtual clone of the previous one? Ugh, thanks for nothing TLG.
The part of your comments that Lego cares about is the "of course I'd buy one" part. The "I wouldn't be happy about it" part is not nearly as important.
Lego may have an internal policy that says no UCS subject matter already created will ever be re-visited. Who knows. If they do NOT have such a policy, the "next" UCS is always going to be driven from a sales perspective.
I think they would sell WAY more UCS W-wings next year than almost any other unbuilt creation. If they feel the same way, they may well do one.
And don't get me wrong: I would love an A-Wing, Sandcrawler, and AT-AT. No doubt!
But an improved X-wing would work just fine as well.
Perhaps the better question here is why the heck were we offered the Jedi Starfighter when the A-wing, sandcrawler, or AT-AT could have been done instead! Ditto for the B-wing. The B-Wing set Lego has done appears to be really nice. But why a B-wing when we could have already had our new X-wing, or mind blowing unchartered territory like the AT-AT?
It will be interesting to see how Lego responds to the CUUSOO Sandcrawler. The fans have spoken. Will Lego give us one? Time will tell.
This is fine for personal consumption, but very dangerous for business planning. A good recent example of this is Netflix, look at the public relations disaster they went though a year ago, with prices and splitting the company, then reversing course. I'm sure all their decisions made sense to them, but the public would have none of it.
That said, it's particularly interesting to me that they continue to opt to do the X-Wings in white, given that Star Destroyers are also white, but every LEGO version of that model is done in grey.
In fact, there is an official paint color in SW called "Star Destroyer White", it is the only paint color made in large enough volumes to paint them all.
Ironically, both the studio models for the ISD and the SSD are both the same color of white, but they used different lighting when shooting them so the SSD appears to be dark blueish gray in the movies. Look at them in real life, and they are the exact same color. :)
Of course, debating the color of X-Wings and Star Destroyers on the Internet is kinda like debating who is the real Silver Surfer (Kirby or Moebius). ;)
We are Also forgetting Lego hasnt even released a standard Tie fighter in UCS so again that should be done before an X-Wing rehash
But that really has nothing to do with the next UCS set.
If we were talking about the TIE Interceptor, that would be another conversation. :)
Still, why rehash when we have so many good sets to do, like the Landspeeder, Pod Racer, AT-AT, and on down the list?
It is interesting that Lego has done 2 UCS TIE-fighters, but not the traditional "standard" one. I have no idea what their thinking there is.
You would think the standard TIE would have come out before the Jedi starfighter or the B-wing. Plus a bunch of others.
The overwhelming majority of Lego purchasers are not collectors, or dedicated Lego enthusiasts who already have a bunch of stuff and want the 13th most interesting vehicle from the movies. Most purchasers are just general consumers and the X-wing would reach a very wide audience.
Does anyone know any data or numbers regarding this type of thing? How many UCS sets are produced? What are the demographics governing their purchase? Does Lego have an idea of how many UCS sets are already owned by a UCS purchaser? I would find a lot of that stuff interesting.
The currently available system versions of pod racers and tie fighter are the main reason I don't expect to see them in UCS form right now. The current tie is a corker with its SNOT design.
If Lego were going to redo a UCS set, I think we can all agree it would be the X-Wing.
What I really would like to see, although I'm sure it will never happen, is retail versions of some of the models at SW Miniland. I'd be happy if they brought out the MF from Miniland. Anyone take a guess on how much that would cost??? :)
Now comes the part of 'what to do about the older ones we have OR the ones we have MISB?' Well, I am sure all those could be used as spare bricks or just sold off at a decent enough price :P just my 2 cents....
I think that nowadays, they can probably create a better, and more durable design.
Just like the printed Jabba being released, I would hate to "hold on" to an inferior and older product, just to keep the prices high on the secondary market.
And I agree with others, that a DECADE between releases is a long enough time to not significantly affect the aftermarket.
Let's face it: the old UCS X-Wing is pitiful, and could benefit greatly from a remake. Heck, I personally thought it looked atrocious back in 2000 when it came out, but that was my minority opinion at the time. Now, everyone can look back with me in agreement, and if this rumor is true, then I can rest assured Lego is doing the right thing.
I have most of the X-Wing versions Lego has done, from the mini sets to the UCS set, along with all but the first two system X-Wings.
The UCS X-Wing still looks amazing on its stand, it is shaped correct, the wings split well, the lasers look nice, etc.
It isn't perfect, and it isn't very playable, but it was never meant to be. That being said, I have swooshed it around a bit and it holds together just fine.
I'd like to see a UCS TIE Bomber. An A-Wing could also be a good choice. Maybe TIE Defender. Marshall Banana's Sandcrawler?
Differ'nt strokes fo' differ'nt folks, I guess.
In the meantime though i really can't see 10179 looking dated anytime soon :)
It is indeed impressive, I'll post some pics of it on display tomorrow next to everything else for scale.
One of the biggest reasons not to do it again soon, the first one didn't sell all that well, the $500 price tag probably took everyone by shock, if memory serves that was double the next highest prior Lego set, so it was really out there.
It is indeed beautiful and nice, very large and impressive once built, and very accurate overall. Not perfect, but very good all things considered.
However, I can already see areas of improvement, it does show some age in parts and design, compared to the newer models, which... lets face it... are 5 years newer in design now.