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the whole idea of these is "collectible" - you want to achieve a balance of having enough out there for enough time for people to reasonably get them (about 3 to 4 months), but not have too many of them out there to where they sit on the shelves for months and people don't buy them because they figure they will just get them later.
it's meant to be an impulse buy and a "get them before they are gone" kind of thing. It's a tough balance to maintain, but LEGO seems to be trying to tweak production to hit the sweet spot.
quote "How can people not get sick and tired of all the CMF's coming out."
On topic how did Sponge Bob sets sell cause I get the feeling Lego may have looked at this based upon those sales. Of course there are a number of differences between the two.
Though, I would love to see Space return with a revamp of the Insectoids. And the description of the Legend of Chima theme kind of jives with a teaser poster Christian Faber put up on his blog. "When you change nature, nature changes you." Whatever. We'll see how these "very very true" statements turn out.
Perhaps Cesar thinks he can do no wrong?
Ninjago? *shakes head*
Ninjago is the best thing to happen to Lego since Star Wars...
If the rumors are true, someone at TLG has lost their minds...
What would be insane would be if TLG shut down the Friends line. If it is selling 2x what they expected it to do, then logical business sense means they should make more of it.
Ninjago is the first line, other than City, to pass Star Wars in sales, it did it March of 2011 for the first time and has kept up with Star Wars ever since. Nothing else Lego does other than City comes close.
So to shut it down now, would be a poor business decision.
I don't play with Ninjago, my son does. If it went away tomorrow, he'd play with something else. But I can see the sales and I understand the bottom line of a business, so something is amiss here.
Perhaps the rumors are false, perhaps something else is happening, we will just have to wait and see.
If they HAD to go with one or the other, I'm not sure which is the better idea... but I also don't see why they would HAVE to go with one or the other.
Many employees were there from stores all across Texas. One of the employees (a friend) was telling me how they are having to rearrange their store in the coming months because Ninjago is going away soon. I'm not a big Ninjago fan so we didn't speak timeline. We did speak how the general thought is that Ninjago has peaked and where would they go from here? I thought the EOL announcement might be 6 months away based upon conversation but did not confirm.
This same person told me the #10212 Imperial Shuttle was going EOL several months before it did so I was finally able to pick one of those up before the shelves emptied and the aftermarket price increased.
I don't have any stake in any of this myself as I'm not a Ninjago fan and I haven't enjoyed TMNT since I was a kid in the 80's. Not interested in TMNT now.
Between watching the shelves in my two local Lego stores, watching sales online, and watching my own sales of EOL Ninjago sets, this line has not peaked, it is roaring at full blast.
I want Ninjago around for two reasons.
1. My kids enjoy them
2. It brings profits for TLG
Few people could argue with those reasons... ;)
- "employee" is a broad term. I won't go into more detail on a public forum because I am on the side of TLG. I love them, their employees, and their products.
- I AM happy Ninjago exists. Please don's assume I'm not. I have bought several sets for the unique pieces and colors. I'm just not a fan of the story line. Certainly doesn't mean I don't want it to succeed. My reason for mentioning it was the topic somone brought up about two Ninja lines overlapping each other and how that seemed strange. Hearing that Ninjago was going away would make sense when I heard recently about the TMNT line.
- Please relax. I'm on your side. I'm on TLG's side. I'm just restating what I heard from a very reliable source. I'm a HUGE AFOL and I just thought I was helping out with knowledge transfer but maybe since it is still just an unsubstantiated rumor, I should keep my mouth shut?
I would like nothing more than Ninjago to continue to be successful and TMNT to springboard off that.
"Going away later this year" and "it won't be shipped to stores anymore" signifies EOL to me. If that doesn't mean EOL, then what does EOL mean?
Is there an official announcement that comes from TLG signifying EOL?
Thanks.
Going EOL, and being EOL are two different things. It is still available through multiple channels, including the official SAH channel. It is not EOL yet, and no one knows when it actually will, though we all of course can guess.
When the page is outright deleted from the S@H site, that is a clear sign. No promises even then, but usually that is a clear sign.
I guess I'm passionate about it, right now my son (who should be going to bed) is over in the play room playing with his Ninjago spinners. If this is it, he will be sad about that. And I'll be sad for him.
Life goes on I suppose, but it would be a shame to kill it now.
'Reliable sources' have been telling us the FB and Death Star, among others, will be EOLing for years now. :)
Destiny Bounty
Destiny Bounty
Destiny Bounty
Uruk Hai Army
Helms Deep
Go figure :P he is really after the 4 handed character in the Destiny Bounty set, so I might grab that one soon enough. Or maybe someone over here has a spare to sell. We did not find the Spinners that much fun as it got boring. But I do agree with @LegoFanTexas that Ninjago and Friends is the best thing that happened to TLG after Star Wars and of course NXT 2.0 :)
I doubt that this set would show up in a retailers list since it would be an exclusive for the first three month!
To me, EOL means that TLG is no longer producing something from their factory. Regardless of what inventory is already in Target or Amazon or TLG warehouses. Regardless of it's page being on S@H.
I assumed, maybe wrongly so, that TLG is no longer producing #10212 from it's factories. It all starts at HQ. Something like this happens: A market analysis team decides to stop production of specific sets for many different reasons. That decision is then broadcast to the other areas of the company involved with that set. The factory will be told to take it off the production line. It's picture will be taken out of catalogs. When TLG S@H warehouse is depleted, it's page will be taken off the website.
Again, to me, if it's not being molded and packaged anymore, I would consider that to be EOL. It could be available from warehouse inventory for a very long time depending upon the numbers shipped. If 500,000 #10212 were sent to Target, it could take them a long time to sell them all. I would still consider it to be EOL if TLG isn't producing it. Make sense? :)
Any way to know when TLG takes a set of the production line?
Unless you have an executive contact within TLG who has access to confidential high level planning data who is willing to leak that info to you, that is as good as it gets.
So I wouldn't be surprised if LEGO hadn't produced this set in more than a year, but from a consumer point of view, the production dates, don't matter, availability matters.
I just picked up Battle of Alamut a few weeks ago from B&N for 25% off RRP.
If it is still for sale 25% off RRP a year after retirement, that tells you how little chance that set ever has of going anywhere. :)
1) New fire station.
2) Fire truck.
3) Residential house "on fire."
4) Museum heist set with SWAT and copter
5) Police car chase
6) Flatbed tow truck with card
7) Cement truck
8) Tanker truck (single vehicle, like #6562).
Also intrigued by the Museum heist. Obviously won't be a very detailed museum, but hope it will at least be a nice facade.