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Lego's Con(trary) Presence
I attended C2E2 (Chicago Comic and Entertainment Expo) last month and thought they had a fairly nice vending area. I was however disappointed that some big name toy brands had no direct presence, Lego included (though some vendors had Lego sets for sale). I know that Lego does exclusives for San Diego Comic Con and for New York Comic Con but I was wondering why they don't do anything for DragonCon and Wizard World (Chicago, Philadelphia, Toronto, Austin, New Orleans or Columbus, Ohio). I realize that none of these are as big as SDCC (C2E2 is only in its third year) but I think it's a lost opportunity for Lego since these conventions are much easier to attend than SDCC (a friend of mine tried to get tickets this year and couldn't; she attends DragonCon though and I've been to C2E2 and am going to Wizard World Chicago in August). Given the newly-acquired LOTR, DC and Marvel licenses as well their long-running Star Wars license, you'd think Lego would try to reach out to as many conventions (DragonCon is science fiction and fantasy hence SW and LOTR) as possible this year.